Marcus Mclaughlin Email and Phone Number
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HIGH-ROI MARKETING EXECUTIVE - B2B & B2CMARKET-SHARE STRATEGIST, DRIVEN BY DATAEQUIPPING TEAMS TO WIN FOR 25+ YEARSSales-focused marketing leader, proven for 25+ years. Trusted advisor, consensus builder and hands-on team player.I help companies CREATE NEW REVENUES, by better UNDERSTANDING and ENGAGING THEIR MARKETS. Using 'DATA TO DRIVE SALES AT SCALE,' I find and leverage actionable signals in account activity, market intelligence & competitive analysis.I also MULTIPLY the EFFECTIVENESS OF OTHERS, leading, motivating and equipping them with tools & training for MAXIMUM RESULTS.As a 'marketing fiduciary' I advocate for spends and activities most likely to generate ROI, enterprise-wide. This requires understanding each employer's needs, strengths and opportunities -- and crafting strategies and tactics that align.Motivated to help others create value and earn durable returns, I'm a lifelong student of people, businesses and markets. Working in firms from tiny LLCs to Fortune 200-sized, I've proven adaptable -- and gained an appreciation for companies that are smart, lean, nimble & pragmatic. WHAT I OFFER:* BRAND DEVELOPMENT - create & sustain identities that earn market share, grow margins and deliver lasting value for stakeholders.* PRODUCT DEVELOPMENT & LAUNCHES - develop, price and promote profitable new products & services. Build B2B channels and B2C demand.* BUSINESS INTELLIGENCE - deeply understand customers, prospects & competitors to leverage opportunities and target maximum ROI.* BUSINESS & MARKETING PLANS - listen, research, and deliver plans that guide growth and secure financing.* SALES ANALYSIS - mine transactional data to grow same-account sales, identify lucrative prospects and maximize operating profit.* SALES ENABLEMENT - proven sales trainer, coach and sales tool developer - giving others confidence & ability to win business.* MESSAGING & DELIVERABLES - guide communications & design, informed by data and driven by strategy, to further business aims.* WEB DEVELOPMENT - oversee & deploy scalable architectures that platform brands, support sales and deliver optimal UI and CX.* SEO & ANALYTICS - optimize existing sites to boost rankings; develop new sites with built-in SEO intent.* EMAIL MARKETING – build lists, target sends and guide messaging & coding – to earn opens, clicks and response.* MANAGING PEOPLE - assigned and managed daily work of up to 10 people.TECH STACK:SQL, PHP, HTML, CSS, JQUERY - code, modify, integrate tools that serve business needs.Adobe IllustratorAdobe Photoshop
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Director Of MarketingDwyer Marble And Stone SupplyFarmington, Mi, Us
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Director Of MarketingDwyer Marble And Stone Supply Mar 2017 - PresentKey contributor in 3 or more product line launches or updates each year. Designed, coded, administered: DwyerMarble.com, EnviSurfaces.com & ElevateFloors.com. Performed on-going analysis of customers, prospects throughout the Midwest. Created pro formas of potential by account. Tracked competitor prices, imports & patents. Grew B2B contacts more than 20x. Targeted email marketing to drive sales, launch products & boost brand. Increased email opens from 20% to 42%. Designed and oversaw annual catalogs for 3 product lines, plus launches. SQL, PHP, HTML, CSS, JQuery: Code, edit, deploy tools that drive revenue.* Instrumental in developing private label brand that grew core-business revenue 146% in 3 years.* Coded and launched all-new DwyerMarble.com, including visual live inventory driven by ERP data.* Coded & deployed real-time sales analysis web app, empowering sales team to identify & win incremental business. -
Marketing ManagerBelanger, Inc. Sep 2008 - Mar 2017Northville, MiWrote advertising, marketing and sales collateral for car wash equipment manufacturer with the world's largest product portfolio. Performed daily intelligence gathering to stay ahead of breaking developments at over 20 competitors. Tracked down qualified sales leads, giving my employer a head start on these opportunities. Created iPad-based sales training and presentation tool to support product managers and over 100 distributors. Public speaking at industry conferences on increasing sales volume, saving labor and growing profits. Developed rapport with editors of trade publications, supplying byline articles and serving as a subject-matter expert for other editorials.* Developed interactive iPad-based sales tool with 700+ slides, to train and support salespeople at over 100 companies.* Administered web site, BelangerInc.com; performed SEO for ranking in multiple verticals.* Improved click-through of AdWords ads from 0.45% to 7.05% - a 15x improvement.
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Marketing ManagerMidcom Data Technologies Jun 2007 - Aug 2008Commerce Twp., MiManaged marketing for distributor and reseller of computer networking equipment, mobile computing devices, barcode scanners, industrial printers, and printer repair and maintenance services. Responsible for company Web site, Google AdWords pay-per-click advertising, e-mail marketing, direct mail and print promotional materials.* Increased click-through of e-mail marketing an average of 71%.* Created all-new web site at MidcomData.com, optimized for SEO, ease-of-use, scalability. -
Director Of MarketingJax Kar Wash (Chain) Nov 2002 - Feb 2007Southfield, MiManaged advertising, public relations and sales for a seven‑store chain of full-serve car washes and detail centers. Negotiated, placed and produced print and radio advertising. Created and launched new services and programs. Trained more than 200 salespeople plus store managers. Consulted on signage, pricing administration and store sales formats.* Launched initiatives driving more than $1 million in annual value.* Wrote and taught four-hour sales training course for 30+ inside sales roles, training 200+ persons total.* Coached bottom sales performer into company's best in 2 months.
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Marketing ManagerInfusion Resources, Inc. Apr 2001 - Nov 2002Troy, MiManaged marketing of home medical services to hospitals, doctors, nurses and insurers. Planned company sales activities. Wrote and designed direct marketing, brochures, business plans, proposals and contracts. Administered QuickBooks accounting.
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Marketing Communications ManagerLansing State Journal Jan 1997 - Dec 2000Lansing, MiManaged promotion of newspaper to readers, advertisers and public. Wrote and directed print, radio, outdoor, direct response and point‑of‑purchase materials. Supervised graphic design, approvals and production.* Managed nearly 400 projects per year; up to 90 at once.* Managed promotional space equal to $1.3 million annual budget. -
CopywriterMarketing Resource Group Jun 1996 - Jan 1997Lansing, MiWrote copy for advertising, direct mail, newsletters, press releases and speeches. Developed strategies and secured approvals.* Wrote all direct mail in the state for:—Bob Dole for President—Chrysler for Congress —Proposal E to allow casinos in Detroit* Wrote letter for Gov. John Engler, urging re-election of three judges.* Wrote speech for Lt. Gov. Connie Binsfeld, nominating Hilda Gage for Michigan Supreme Court.
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CopywriterAviso, Inc. Jun 1995 - May 1996Lansing, MiWrote copy and concepts for marketing communications, print, radio and TV advertising. Helped pitch creative and secure client approvals.* Notable Clients:—Mitsubishi FUSO Trucks—Mid-Michigan Chevy Dealers—Lansing-Area Credit Unions
Marcus Mclaughlin Skills
Marcus Mclaughlin Education Details
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English (Writing)
Frequently Asked Questions about Marcus Mclaughlin
What company does Marcus Mclaughlin work for?
Marcus Mclaughlin works for Dwyer Marble And Stone Supply
What is Marcus Mclaughlin's role at the current company?
Marcus Mclaughlin's current role is Director of Marketing.
What is Marcus Mclaughlin's email address?
Marcus Mclaughlin's email address is rh****@****hoo.com
What is Marcus Mclaughlin's direct phone number?
Marcus Mclaughlin's direct phone number is +124847*****
What schools did Marcus Mclaughlin attend?
Marcus Mclaughlin attended Denison University.
What skills is Marcus Mclaughlin known for?
Marcus Mclaughlin has skills like Advertising, Web Content, Marketing Communications, Marketing, Email Marketing, Newsletters, Press Releases, Copywriting, Marketing Strategy, Public Relations, Project Management, Direct Mail.
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Marcus McLaughlin
Detroit Metropolitan Area1oakland.edu -
1srs.ks.gov -
Marcus McLaughlin
Los Angeles, Ca -
1deltaco.com4 +194928XXXXX
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