Marcus Mclaughlin Email & Phone Number

Farmington, Mi, Us

Key contributor in 3 or more product line launches or updates each year. Designed, coded, administered: DwyerMarble.com, EnviSurfaces.com & ElevateFloors.com. Performed on-going analysis of customers, prospects throughout the Midwest. Created pro formas of potential by account. Tracked competitor prices, imports & patents. Grew B2B contacts more than 20x. Targeted email marketing to drive sales, launch products & boost brand. Increased email opens from 20% to 42%. Designed and oversaw annual catalogs for 3 product lines, plus launches. SQL, PHP, HTML, CSS, JQuery: Code, edit, deploy tools that drive revenue.* Instrumental in developing private label brand that grew core-business revenue 146% in 3 years.* Coded and launched all-new DwyerMarble.com, including visual live inventory driven by ERP data.* Coded & deployed real-time sales analysis web app, empowering sales team to identify & win incremental business.

Northville, Mi

Wrote advertising, marketing and sales collateral for car wash equipment manufacturer with the world's largest product portfolio. Performed daily intelligence gathering to stay ahead of breaking developments at over 20 competitors. Tracked down qualified sales leads, giving my employer a head start on these opportunities. Created iPad-based sales training and presentation tool to support product managers and over 100 distributors. Public speaking at industry conferences on increasing sales volume, saving labor and growing profits. Developed rapport with editors of trade publications, supplying byline articles and serving as a subject-matter expert for other editorials.* Developed interactive iPad-based sales tool with 700+ slides, to train and support salespeople at over 100 companies.* Administered web site, BelangerInc.com; performed SEO for ranking in multiple verticals.* Improved click-through of AdWords ads from 0.45% to 7.05% - a 15x improvement.

Commerce Twp., Mi

Managed marketing for distributor and reseller of computer networking equipment, mobile computing devices, barcode scanners, industrial printers, and printer repair and maintenance services. Responsible for company Web site, Google AdWords pay-per-click advertising, e-mail marketing, direct mail and print promotional materials.* Increased click-through of e-mail marketing an average of 71%.* Created all-new web site at MidcomData.com, optimized for SEO, ease-of-use, scalability.

Southfield, Mi

Managed advertising, public relations and sales for a seven‑store chain of full-serve car washes and detail centers. Negotiated, placed and produced print and radio advertising. Created and launched new services and programs. Trained more than 200 salespeople plus store managers. Consulted on signage, pricing administration and store sales formats.* Launched initiatives driving more than $1 million in annual value.* Wrote and taught four-hour sales training course for 30+ inside sales roles, training 200+ persons total.* Coached bottom sales performer into company's best in 2 months.

Troy, Mi

Managed marketing of home medical services to hospitals, doctors, nurses and insurers. Planned company sales activities. Wrote and designed direct marketing, brochures, business plans, proposals and contracts. Administered QuickBooks accounting.

Lansing, Mi

Managed promotion of newspaper to readers, advertisers and public. Wrote and directed print, radio, outdoor, direct response and point‑of‑purchase materials. Supervised graphic design, approvals and production.* Managed nearly 400 projects per year; up to 90 at once.* Managed promotional space equal to $1.3 million annual budget.

Lansing, Mi

Wrote copy for advertising, direct mail, newsletters, press releases and speeches. Developed strategies and secured approvals.* Wrote all direct mail in the state for:—Bob Dole for President—Chrysler for Congress —Proposal E to allow casinos in Detroit* Wrote letter for Gov. John Engler, urging re-election of three judges.* Wrote speech for Lt. Gov. Connie Binsfeld, nominating Hilda Gage for Michigan Supreme Court.

Lansing, Mi

Wrote copy and concepts for marketing communications, print, radio and TV advertising. Helped pitch creative and secure client approvals.* Notable Clients:—Mitsubishi FUSO Trucks—Mid-Michigan Chevy Dealers—Lansing-Area Credit Unions