Goodfifty was founded with the intention to work with like minded clients and help them achieve their business goals using great design. The idea is to Inspire positive change and create enjoyable experiences through the art of graphic communication. Experience, passion and an obsession for style are how Goodfifty offers brand identity and design services for growing businesses that want to make a difference in the world.

My role involved working across multiple clients helping them bring their brand strategy to life through design through a variety of touch points such as advertising, books, brand identities, brand style guides, corporate communications, digital campaigns, digital communications, exhibitions and displays, magazines, packaging, posters, presentations, wayfinding and websites.Working to a brief agreed with the client, creative director or account manager, and development of creative ideas… Show more My role involved working across multiple clients helping them bring their brand strategy to life through design through a variety of touch points such as advertising, books, brand identities, brand style guides, corporate communications, digital campaigns, digital communications, exhibitions and displays, magazines, packaging, posters, presentations, wayfinding and websites.Working to a brief agreed with the client, creative director or account manager, and development of creative ideas and concepts. The appropriate media and style have to be chosen to meet the client's objectives. The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs, and deadlines.Responsibilities include:• Management of more than one design brief at a time• Producing new ideas and concepts and developing designs• Conceptual thinking and idea development• working across a range of media• Keeping up to date with emerging technologies• Estimating time required to complete work and providing quotes for clients• Presenting finalised ideas and concepts to clients or account managers• commissioning illustrators and photographers• Working as part of a team with printers, copywriters, photographers, stylists, illustrators, and other designers, account executives, web developers, and marketing specialists.I also had the privilege of creating the 50 Crates brand identity when the company began. Show less

As the only designer at Be Cousnel I worked on a variety of activities that supported the client and agency led initiatives. My responsibilities included; • Production of new ideas, concepts and design development on behalf of client and company. • Working Closely with the Director, Account Management and Production Management to deliver work that met the client and company objectives.I was constantly challenged to;• Lift the standard of design within the business by… Show more As the only designer at Be Cousnel I worked on a variety of activities that supported the client and agency led initiatives. My responsibilities included; • Production of new ideas, concepts and design development on behalf of client and company. • Working Closely with the Director, Account Management and Production Management to deliver work that met the client and company objectives.I was constantly challenged to;• Lift the standard of design within the business by staying abreast of key trends in design, use of colour, photography, advertising, branding etcKey skills required for this roll included;• An in-depth knowledge of brand strategy and marketing• An ability to work slow as well as fast• Working within a team as a true creative partner• Understanding and executing briefs• Project management organising multiple deadlines at once. Show less

After leaving the UK I took my design skills to worldwide working on the road until I found my ground in Australia.

Within my role at Riverford I covered a wide range of design problems/solutions. Including print, website, email & online campaign work, packaging, information, way-finding, photography, and van livery’s. Working in a small marketing team gave me the opportunity to have input in all aspects of marketing and developed me working within a team. Riverford helped give me a good understanding of how a brand works from the inside and the importance of brand identity.

I have worked at the Plymouth Matalan store throughout my studies at Plymouth University

I worked for Matalan gaining responsibility to help with store re-models. This task required understanding of the customer journey and how to influence their purchase behaviour. Working in multiple stores within Matalan demonstrates my ability to work within different teams with ease. I was part of the Plymouth store team throughout my study at university.

After graduating I was fortunate to gain work experience with the local design agency Fuel. This then lead to me working full-time freelance as part of the team. I loved working with Fuel and enjoyed working with on projects with multiple clients particularly Plymouth City Council. As well as web design projects. I am happy to say that I remain good friends & in regular contact with the team at Fuel.