- Integration of Sales, Marketing, Customer Success, and Pre-Sales to break down silos between these functions, fostering collaboration to ensure a seamless customer journey from lead generation to customer retention.- Communication and Alignment with Teams to share insights, align strategies, and address challenges collectively, promoting a unified approach to revenue generation.- Utilize advanced analytics and reporting tools to gather actionable insights into customer behavior, sales performance, and bid success rates.- Establish and maintaining data quality standards to ensure accuracy and reliability across all revenue-related processes.- Streamline and optimize sales processes, ensuring that sales teams can operate efficiently from lead qualification to deal closure.- Collaborate with sales, marketing, and product teams to develop effective bid strategies that address client needs and position the company competitively.- Implementi efficient bid management workflows to respond to requests for proposals (RFPs) in a timely and organized manner.- Utilizie forecasting models and historical data to predict future revenue streams, allowing for informed decision-making and resource allocation.- Develop and executing strategic plans for revenue growth, including go-to-market strategies, pricing optimization, and market expansion initiatives.

Led a global team of four senior marketeers based in Miami, Madrid, Singapore, and India. My main responsibilities can be summarized below:• STRATEGY: Plan, direct and coordinate regional marketing strategy and budgets in accordance with organizational goals.• ENGAGE TOP ACCOUNTS: Drive meaningful engagements with top accounts (Signature and Strategic) and key personas (buying committees, CXOs, decision makers and influencers) through digital ABM, 3P & owned events, webinars, and social selling.• DRIVE PIPELINE: Drive new MQLs/Pipeline for low complex products (Industry Insights and Commission Mgt.)• DRIVE PIPELINE: Ensure at least 30% of new business ACV (base) is “influenced” by marketing.• COACH: Develop a high performing team.

- Define, manage, and evaluate agency plans to ensure they are operationally executable against defined strategic objectives (enhance our CRM capabilities and expertise).- Prepare comprehensive implementation tactics, including execution plans, resource allocation plans, follow-up guidelines, assessment, and process accountabilities.- Ensure that business activities are aligned with stated plans among different stakeholders.- Set business metrics, evaluate actual performance, and make recommendations to business leaders on performance target achievement.- Develop data-driven analyses to optimize resources and ensure that business plans can be translated into financial value.

- Pipeline creation: > 2MN GBP in total contract value versus previous year. - Focus on new business development. New business conversion grew 50% vs. same period previous year.- Drive client engagements in the UK, providing digital strategy, and marketing communications consultancy.

- Responsible for the marketing division of the Middle-East Area (8th in profit Worldwide). - Led and inspired a team of ~60 direct reports at the Area Head Office in Dubai with dotted-line responsibility for over 2.000 sales, distribution and merchandising professionals across the Area.- Re-defined growth strategy, which was endorsed by the Global CEO and Regional Director.- Delivered re-engineered portfolio across all relevant markets, built around innovation, premium, and best-in-class consumer engagement strategies. - Worked to build capabilities around product, quality, and encouraging collaboration across the organisation.- Achieved in 2014 FY, overall Area Share Growth 0.7 p.p. market share growth and a 13% profit increase.

Invited to lead a newly formed function that was meant to increase collaboration between Marketing and Operations. I led a team of 9 direct reports across three areas: Project Management, Quality and Product Strategy & Intelligence.• Defined and deployed a Product Strategy Framework which was consistently and successfully deployed across all top BAT Markets. The results were significant packaging, quality and product performance enhancements across the Global Drive Brands.• Led the Global Quality function through a re-definition of the Global Quality Strategy, delivering innovative new methods and increased competitiveness to the business.• Established the Product Strategy & Intelligence function, integrating lab analysis to deliver top competitive analysis that fed product development.

• Responsible for Brand Management (International Portfolio) and Innovation Strategy for the Americas’ Region. • Articulated vision, mission and goals and developed a 3-year regional strategy for the brands (innovation, portfolio role, consumer engagement & promotions).• Ensured Regional Strategy & Positioning was aligned with Company Global Drive Brands Guidelines.• Influenced key stakeholders in regions and end markets, gaining full buy in and implementation of the FY11 Business Plan, delivering +11% Volume, +9% NTO and +30bps Market Share.

• Appointed Global Head of Marketing Insights, responsible for the development and consistent application of all group-level research methodologies: Segmentation models, Product Testing, Innovation Testing, New Techniques (Neuroscience for packaging and campaign improvements), Brand Check-ups, Pricing models. Worked with a team of 5 direct reports and multiple research agency partners with a budget of $3M.• Assigned the responsibility of “rightsizing” the research function worldwide with the goal of creating an above-market insights generation model. Managed to shift from 160 agencies to 1 global AOR, streamlining the process and significantly enhancing above market insights generation whilst reducing costs (~$15M p.a.).

Drove the implementation of a Global Project across Top 40 markets. Collaborated with all operating companies to promote, develop, and implement the new marketing solutions globally.

- Responsible for Sales & Marketing alignment across the regions, market planning, insights into marketing communications, and market research.