With over 12 years of experience in creative, branding, events, PR, marketing, and digital marketing, I am a versatile and entrepreneurial strategist who helps clients tell their stories and grow their businesses. I am the founder and marketing director of Ok, Noted, a strategic comms and marketing consulting firm that works with clients across various industries, such as web3.0, beauty, finance, automotive, and wellness. I also serve as the marketing director and strategic partner of Tofu, a design agency that creates memorable stories for brands such as Franklin Templeton, Shangri-la, Motul, and Bugis.My specialties include advertising, content development, e-commerce, go-to-market execution, marketing management, marketing strategy, social marketing, and trend research. I have led multiple new initiatives and breakthroughs for the businesses I managed, such as closing a record year of projects amid uncertainty the last couple of years, collaborating with celebrities and artists, and launching an experimental innovation space. I am passionate about exploring new ideas and opportunities, and leveraging my skills and network to create value and impact. I am effectively bi-lingual in English and Mandarin, and have worked across Asia Pacific, including Greater China.