Marcus Christon, Ms, Mps Email & Phone Number

Washington, Dc, Us

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Developed and executed social media marketing strategies, resulting in a 38% increase in overall social media engagement and a 24% growth in followers over a year.Routinely collaborates with culinary brands, sponsors, media partners, and other cross-functional teams to produce cohesive social media campaigns — developing content calendars and publishing a variety of multimedia content resulting in an average of 127K impressions per month.Established ongoing partnership with the Feed the Soul Foundation to mentor a cohort of 20+ fledgling entrepreneurs on managing influencer programs, providing guidelines and best practices for developing influencer-generated content and marketing activations.Authors effective food-centric journalism and copy for various social media platforms, leveraging existing assets, videos, and visuals to effectively tell stories and boost customer interaction.Identifies entrepreneurs, organizations, and change-makers to interview and promote awareness of small, minority-owned businesses – bridging the gap in equitable consumerism within the food and beverage industry.

Recruited by DoD leadership to spearhead partnership marketing efforts for DoD STEM education outreach following an internal reorganization, serving as the lead communications advisor for the C-suite, guiding reputation management, thought leadership, and external engagement strategies.Maintains DoD’s academic outreach list of 1,000+ partners to bolster impact on national STEM curriculum development for K-12 outreach programs and higher education recruitment.Orchestrates large-scale events that foster strategic community partnerships with local schools, businesses, elected officials, and community-based organizations, averaging 500+ attendees.Develops and implements community outreach programs with leaders in academia, recommending travel and speaking engagements for the DoD Director and the Director’s designees to disseminate information on current national and regional-level communications issues affecting cybersecurity.Conducts targeted research and gathers data relating to trends in cyber academia, developing research files with relevant reports, pertinent facts, and information that DoD leadership incorporates into presentations.

Led a cross-organizational team in implementing the communications campaign for the Unified Engagement Environment, a technology platform aiding 17 federal agencies in leveraging critical DoD services and expertise impacting national security.Independently produced 50+ multimedia visual components, eliminating reliance on contractors and saving DoD over $110,000.Spearheaded statistical analysis and oversight of content development for internal websites, ensuring over 80 web pages remained updated and Section 508 compliant.Advanced the Office of the Director of National Intelligence's commitment to diversity, equality, and inclusion by leading the communications campaign for the Deliberate, Diversity & Inclusion (DDI) initiative, supervising a cross-organizational team, clarifying ambiguous tasks, and developing methods for mediating conflicting perspectives — all while empowering a working culture of fairness, equity, and transparency.

Washington D.C. Metro Area

Managed a $500K budget and an award-winning team of marketing and communications professionals engaged in corporate communications, including media relations and engagement; issues and crisis management; internal communications; social media; financial communications; corporate social responsibility and cause marketing programs, reporting directly to the university president.Marketed & promoted 50+ events to over 5,000 students & community members per year, resulting in 1,600+ audience growth via social media from FY18 to FY19. Landed 2 recurring ad placement agreements with Washington Monthly Magazine and HBCU Research Magazine in order to facilitate national brand awareness for the university.Secured partnership with the town of Capitol Heights, MD to increase community outreach engagements and positive public health outcomes with UDC’s community outreach programming. Event attendance increased by an average of 125%.Supervised the College of Agriculture Urban Sustainability and Environmental Sciences (CAUSES) communications team – guiding processes, assigning work and activities and ensuring that goals and objectives are being met.

Washington D.C. Metro Area

Appointed by the Obama Presidential Administration to develop a new intranet system for 1,400+ ACF employees, including 19 central program offices and 10 regional offices across the nation.Directed and managed 6 team members in the development of marketing goals and strategies which led to a 20% increase in internal communications satisfaction.Worked through website user testing to increase engagement and craft intuitive modules and designs, decreasing internal communications workflow steps by 75%.Developed and implemented a content strategy that increased website sessions by 17% from Q1 FY17 to Q4 FY17. Maintained a high-level understanding of digital competencies, including analytics, content creation, community management, and website maintenance.

Bethesda, Maryland

Managed CPSC's digital media efforts, serving as a copywriter for social media content, reporting weekly statistical data for social media and CPSC-owned websites. CPSC's Twitter accounts surpassed the end-of-year goal of 40,000 new followers for FY 16.Pitched CPSC's fireworks safety press conference and PSA, featuring NFL player Jason Pierre-Paul, to the media. Drafted social media copy and visuals to promote the PSA resulting in more than 600 new Twitter followers in one month.Facilitated partnerships with the National Institute of Child Health and Human Development and Kappa Alpha Psi Fraternity Inc. to promote the Safe to Sleep® fatherhood initiative – educating 200+ African-American fathers across the nation on how to reduce the risk of Sudden Infant Death Syndrome.Managed and streamlined the CPSC’s trade show presence, including venue selection, design, budget, participation, and travel, resulting in over $65K in savings annually.

Washington D.C. Metro Area

Designed 30+ marketing content materials to boost agency reach through content ideation and campaign implementation schedules.Supported the web manager with the preparation of Section 508-compliant digital assets (text, images, sound, video, and database info).Formulated overarching social media strategy, generating over 200,000 YouTube views, 25,000 Twitter followers, and 3,000 Facebook followers worldwide.Employed user-behavior analytics to improve visitor session duration to 2:30 vs 17 seconds, a 775.34% increase comparing June 2015 to September 2015.Escalated emerging issues, concerns, opportunities, best practices, and trends to the NTSB Director, in conjunction with existing policies.

Richmond, Virginia Area

Supported VA Sierra Club lobbyists in the Virginia General Assembly by communicating with U.S. legislators and generating public support for President Obama’s Climate Action Plan.Secured 5 partnerships with local businesses and community organizations, increasing the organization's capacity to impact Virginia legislation.Co-managed 50+ volunteers while successfully collaborating with educators to incorporate 2 courses on climate change into Virginia Union University’s curriculum.Published 3 letters to the editor in the Richmond-Times Dispatch, amplifying organizational messaging to local voters and climate change activists.

Hillsborough, Nc

Assisted in developing Orange County's new communications strategy, which resulted in increased media coverage, 150% growth in social media subscribers, and increased community engagement.Managed the county government website, newsletter, and social media channels to maximize the intended reach of about 145,000 county residents.Used MailChimp to design and send strategic marketing and informational emails to 40+ segments of county constituents.Created graphic promotional materials (print and electronic) for the county manager and 24 internal departments.

Durham, Nc

Aided the office in carrying out critical administrative, communications, and outreach service functions for 24 counties.Fostered partnerships with 33 community organizations (faith-based, local businesses, and non-profits) to increase awareness of the Affordable Care Act and veteran affairs.Conducted legislative research.Managed media contact databases.Prepared newsletters, webinars, conferences, formal briefing papers, and reports.Drafted congressional memos for the legislative team.

Durham, Nc

Accepted assignments in writing from section editors — which included researching, interviewing, writing, editing, rewriting, and formatting.Completed work by deadlines specified by the section editor.Maintained complete responsibility for the fairness, accuracy, and clarity of all work accepted and submitted for approval.Accepted suggestions for success from members of the editorial board.Collaborated with a team of 15+ journalists to maintain the accuracy of content across production stages.

Durham, Nc

Published 3 articles in digital and print formats.Conducted research to uncover interesting and significant news.Established contacts and sources for use in future research.Interviewed key sources to obtain valid information.Retained awareness of the readers’ point of view.

Master Of Professional Studies (Mps), Integrated Marketing Communications

Master Of Science (M.S.), Mass Communication (Strategic Public Relations)

Activities and Societies: Kappa Tau Alpha National Honors Society

Bachelor Of Arts (B.A.), Political Science And Mass Communication (Double Major)

Activities and Societies: Chancellor's Scholar Program, University Honors Program, Pi Sigma Alpha National Honors Society, Sigma Tau Delta.

Associate Of Arts (Aa), High School Diploma

Activities and Societies: Phi Theta Kappa Honors Society, J.O.Y. Club, Prom Committee, School Ambassador