Marcus Cortez, Mba Email & Phone Number

Columbia, Missouri, United States

• As a Senior Marketing Performance Analyst, I play a key role in strategic analysis for prominent clients such as REMAX, Runnings, Storage Mart, and the Washington Department of Tourism. My expertise encompasses:
• Performance Analysis: Creating and delivering detailed reports and dynamic dashboards for precise evaluation of marketing performance, market data, and sales metrics.
• Data Management: Advanced utilization of SQL and GBQ to manage and optimize databases, ensuring data integrity and facilitating in-depth analysis.
• Executive Presentation: Quarterly presentation of results and strategic insights to the Vice President of Marketing, providing actionable guidance to drive growth and success for our clients.

Toronto, Ontario, Canada

• Developed automated tools to standardize the demand and promo planning for all monitors and client peripherals in all countries and channels in Europe
• Managed MDF (Marketing Development Funds, managing and coordinating marketing campaigns with digital influencers
• Coordinated the portfolio simplification project for RoEMEA (Spain, Netherlands, Sweden, and Switzerland), reducing the number of SKUs in 50% without compromising margin

Round Rock, Texas, United States

• Responsible for all market and competitive analysis for monitors (180 SKUs) and client peripherals in Europe (focus on UK, Germany, and France)
• Coordinated quarterly meetings to review market performance with directors and sales teams (online and retail)
• Developed and managed a weekly report on market intelligence, focusing on each country's needs while providing insights and recommendations for pricing and promotions for each line of product
• Acted as the primary market intelligence POC for the sales and planning teams, developing ad hoc reports and dashboards with insights and recommendations

Round Rock, Texas, United States

• Managed the monitor's commercial line (70 different models) for North America
• Planned demand and positioning 4 quarters in advance
• Coordinated go-to-market strategy (online and retail) with Dell.com, Amazon, BestBuy, Costco, and more
• Performed market and competitive analysis using internal and external databases (NPD, IDC) to determine the best price and promo strategy
• Created automated reports and dashboards using Power BI, Power Query and DAX, presenting results and insights in a weekly cadence to leadership and sales teams
• Trained sales teams on future roadmaps and technical specifications of current and to-be-launched products

Provo, Utah, United States

• Leader of Sherpa program for international students
• Leader of 5 mentors for international students
• Responsible for training and for coordinating the recruitment effort of international students
• Created individual and automated KPI reports for the MBA class

Austin, Texas, United States

• Managed a strategy project to improve the performance of key categories at dell.com, analyzing different datasets (sales, traffic, performance, and competition)
• US$ 500M/year portfolio managed, Dell branded and 3rd parties
• Developed a new framework using Power BI and Excel to analyze multiple datasets simultaneously (SQL, Adobe Analytics, etc.)
• Proposed strategic reduction of 20% of SKUs, increasing revenue by 10% YoY
• Worked with people in different departments and countries (USA, Brazil, Singapore, India) in a 100% remote setting

Sorocaba-SP

• Founded and managed the company, developing the business plan, marketing strategy, and finance controls
• Achieved 20% fastest job completion (30 projects) by creating optimized architectural design files
• Increased sales by 10% increase by presenting VR technology for consumer product
• Reduced $1M in construction costs of 130,000 ft² hospital by developing a virtual model of the building
• Acquired 30 new contracts in 6 months by developing a digital marketing strategy

Porto Alegre, Brazil

• Responsible for all construction projects in the state of Rio Grande do Sul (south Brazil, similar in size to Arizona), negotiating contracts, coordinating contractors, leading teams, managing the physical and.
• Saved $500k on material costs per new project by creating a modular building
• Delivered 30 construction projects on time, accounting for a total worth of $2.5 M
• Reduced 25% of labor costs by analyzing and improving the architecture model design process
• Managed teams of 20+ people in 30+ construction projects in 2 years
• 20% lower energy consumption by executing an energy automation project

Sorocaba Area, Brazil

• Responsible for customer relationships and contract negotiation. Led teams in rigging projects of heavy (up to 30ton.) and expensive (up to $10M) machinery for clients such as Toyota, PepsiCo, New Holland, Emerson.
• Achieved zero accidents in 500+ transportation and rigging jobs, coordinating planning and execution
• Decreased by 10% of equipment costs by implementing preventive maintenance procedures
• Led teams of 10+ people in rigging operations for New Holland, Emerson, ABB, YKK
• Increased by 20% contract values by developing lean and safer plans for rigging operations
• Conducted successful operations to transport machinery valued in $10M+

Sorocaba Area, Brazil

• Teacher at the FACENS summer break course program.
• Taught the Basic REVIT course (Autodesk Program), covering the tools of the program and helping students to model a residence.

Salto-SP

• More than 400m³ of concrete cast
• Construction site of the base of a high-ton hydraulic press inside an operating factory (Kanjiko)
• Follow-up of safety procedures, following the Toyota standards, the construction being finished with 0 (zero) accidents
• Participated in quality control of services and material

Master Of Business Administration - Mba, Marketing & Supply Chain, 3.8

Activities and Societies: 1st Place in TCU Supply Chain Case Competition (2021) Leader of international students mentoring program.

Bachelor In Engineering (B.E.), Civil Engineering

Activities and Societies: Summer break courses, study groups, APO (Egg Concrete Apparatus) development team Ranked #6 in the admission.

Tecnician, Mechanical Engineering

Activities and Societies: Table tennis group, study group, indoor-soccer group Appointed speaker in the graduation ceremony Ranked #1 in a.