Marcus Cortez, Mba Email & Phone Number

Columbia, Missouri, United States

As a Senior Marketing Performance Analyst, I play a key role in strategic analysis for prominent clients such as REMAX, Runnings, Storage Mart, and the Washington Department of Tourism. My expertise encompasses:• Performance Analysis: Creating and delivering detailed reports and dynamic dashboards for precise evaluation of marketing performance, market data, and sales metrics.• Data Management: Advanced utilization of SQL and GBQ to manage and optimize databases, ensuring data integrity and facilitating in-depth analysis.• Executive Presentation: Quarterly presentation of results and strategic insights to the Vice President of Marketing, providing actionable guidance to drive growth and success for our clients.

Toronto, Ontario, Canada

• Developed automated tools to standardize the demand and promo planning for all monitors and client peripherals in all countries and channels in Europe• Managed MDF (Marketing Development Funds, managing and coordinating marketing campaigns with digital influencers• Coordinated the portfolio simplification project for RoEMEA (Spain, Netherlands, Sweden, and Switzerland), reducing the number of SKUs in 50% without compromising margin

Round Rock, Texas, United States

• Responsible for all market and competitive analysis for monitors (180 SKUs) and client peripherals in Europe (focus on UK, Germany, and France)• Coordinated quarterly meetings to review market performance with directors and sales teams (online and retail)• Developed and managed a weekly report on market intelligence, focusing on each country's needs while providing insights and recommendations for pricing and promotions for each line of product• Acted as the primary market intelligence POC for the sales and planning teams, developing ad hoc reports and dashboards with insights and recommendations

Round Rock, Texas, United States

• Managed the monitor's commercial line (70 different models) for North America• Planned demand and positioning 4 quarters in advance• Coordinated go-to-market strategy (online and retail) with Dell.com, Amazon, BestBuy, Costco, and more• Performed market and competitive analysis using internal and external databases (NPD, IDC) to determine the best price and promo strategy• Created automated reports and dashboards using Power BI, Power Query and DAX, presenting results and insights in a weekly cadence to leadership and sales teams• Trained sales teams on future roadmaps and technical specifications of current and to-be-launched products

Provo, Utah, United States

Leader of Sherpa program for international students• Leader of 5 mentors for international students• Responsible for training and for coordinating the recruitment effort of international students• Created individual and automated KPI reports for the MBA class

Austin, Texas, United States

Managed a strategy project to improve the performance of key categories at dell.com, analyzing different datasets (sales, traffic, performance, and competition) • US$ 500M/year portfolio managed, Dell branded and 3rd parties • Developed a new framework using Power BI and Excel to analyze multiple datasets simultaneously (SQL, Adobe Analytics, etc.) • Proposed strategic reduction of 20% of SKUs, increasing revenue by 10% YoY • Worked with people in different departments and countries (USA, Brazil, Singapore, India) in a 100% remote setting

Sorocaba-Sp

Founded and managed the company, developing the business plan, marketing strategy, and finance controls• Achieved 20% fastest job completion (30 projects) by creating optimized architectural design files• Increased sales by 10% increase by presenting VR technology for consumer product• Reduced $1M in construction costs of 130,000 ft² hospital by developing a virtual model of the building• Acquired 30 new contracts in 6 months by developing a digital marketing strategy

Porto Alegre, Brazil

Responsible for all construction projects in the state of Rio Grande do Sul (south Brazil, similar in size to Arizona), negotiating contracts, coordinating contractors, leading teams, managing the physical and financial development of the projects, quality control, and customer relationship• Saved $500k on material costs per new project by creating a modular building• Delivered 30 construction projects on time, accounting for a total worth of $2.5 M• Reduced 25% of labor costs by analyzing and improving the architecture model design process• Managed teams of 20+ people in 30+ construction projects in 2 years• 20% lower energy consumption by executing an energy automation project

Sorocaba Area, Brazil

Responsible for customer relationships and contract negotiation. Led teams in rigging projects of heavy (up to 30ton.) and expensive (up to $10M) machinery for clients such as Toyota, PepsiCo, New Holland, Emerson, Alcoa, and more• Achieved zero accidents in 500+ transportation and rigging jobs, coordinating planning and execution• Decreased by 10% of equipment costs by implementing preventive maintenance procedures• Led teams of 10+ people in rigging operations for New Holland, Emerson, ABB, YKK• Increased by 20% contract values by developing lean and safer plans for rigging operations• Conducted successful operations to transport machinery valued in $10M+

Sorocaba Area, Brazil

• Teacher at the FACENS summer break course program.• Taught the Basic REVIT course (Autodesk Program), covering the tools of the program and helping students to model a residence.

Salto-Sp

• More than 400m³ of concrete cast• Construction site of the base of a high-ton hydraulic press inside an operating factory (Kanjiko)• Follow-up of safety procedures, following the Toyota standards, the construction being finished with 0 (zero) accidents• Participated in quality control of services and material

Master Of Business Administration - Mba, Marketing & Supply Chain, 3.8

Activities and Societies: 1st Place in TCU Supply Chain Case Competition (2021) Leader of international students mentoring program.

Bachelor In Engineering (B.E.), Civil Engineering

Activities and Societies: Summer break courses, study groups, APO (Egg Concrete Apparatus) development team Ranked #6 in the admission.

Tecnician, Mechanical Engineering

Activities and Societies: Table tennis group, study group, indoor-soccer group Appointed speaker in the graduation ceremony Ranked #1.