Marcus Cowan Email & Phone Number

San Diego, California, United States

• Code out banners and other website components using HTML and CSS for evergreen placements, campaigns and to support monthly promotions.• Collaborated on the Petco website redesign as a member of the Site Experience team.• Executed website audit initiative post-redesign to ensure all page components were to new design standards, while identifying areas of improvement. This led to a 24% improvement in bounce rate and a 12% improvement in pages per session.• Review creative assets and make any necessary modifications before adding to the website.

Greater San Diego Area

• Created graphics, animations and advertisements for use across social platforms with a following of 5.3 million fans. Contributed towards a 114% increase in posts and stories, gaining a 124% follower growth increase.• Collaborated with the Development team as User Interface (UI) designer to deliver prototypes in Sketch and InVision for landing pages and company web pages. • Designed and coded emails to support various brand campaigns reaching a worldwide database of 2.2 million. • Co-led the adoption, administration duties and implementation of a company-wide digital asset management system with over 100,000 images and documents. Metadata and tags were selected to fit the needs across all teams, including executives, IT, marketing and sales.• Designed Tony Robbins event merchandise, sold domestically and internationally to audiences of 10,000+ fans. Worked with the Tony Robbins Foundation to create apparel for Global Youth Leadership Summit and UPW Youth Leaders programs. • Created advertisements to support event sales including: large-scale building and bus wraps in Miami, wild postings in San Francisco, digital advertisements at Penn Station, and NYCLink wifi stations in New York City.

Greater San Diego Area

• Create, manage and execute facilitation of branding for multiple divisions• Coordinate development and completion of print and digital collateral• Establish 2017 Strategic Marketing Plan for Confirm BioSciences division• Lead Confirm BioSciences website re-haul as Project Manager. Responsibilities included but not limited to: - Research and audit user experience and behaviors on previous site - Competitive marketplace research - Create desktop and mobile prototypes with wireframes and testing software - Monitor progress of project to remain on schedule of site relaunch - Communicate and collaborate with web developers and programmers - Coordinate tasks for in-house and outsourced designers and content writers• Produce and direct product demonstration videos and coordinate other various video marketing initiatives• Facilitate email marketing campaigns by creating template design and scheduling delivery through segmentation• Collaborate with Marketing team to create Google Display and Facebook advertisements to drive traffic and lead generation for Sales team• Manage Graphics team projects and performance• Coordinate and direct photography deliverables• Assist Senior Marketing Director and Human Resources Manager with recruitment• Work directly with CEO and President, VP of Sales, VP of Business Development and Senior Marketing Director to proactively schedule marketing promotions and initiatives alongside important sales buying seasons and dates

San Diego

State Collegewear started with the idea that clothing could be made with the college student in mind. In fact, we couldn’t find a brand that solely focused on the college student. The concept had never been done, we even had to make up “collegewear” to accurately describe what our clothing company was about. The goal was simple: create fashionable clothing with a college student’s budget in mind. • Founded first collegiate clothing brand dedicated to a philanthropic cause• Awarded the State Collegewear Scholarship to a deserving student in order to help lessen the financial burden of a higher education• Developed and designed production of five product collections• Coordinated grassroots and digital marketing efforts• Collaborated with college organizations, student clubs and local businesses to create custom products and sponsor events• Managed website blog and coordinated weekly guest contributor articles• Earned back initial investment and concluded sales after two years at break-even

Carlsbad, Ca

• Worked directly with the Marketing Director• Created graphics to be used for various print and digital marketing campaigns• Designed one-page layouts for product promotions and event recaps

Bachelor’S Degree, Art With Emphasis In Graphic Design, Entrepreneurship Minor

Activities and Societies: Phi Kappa Psi / InterFraternity Council / Aztec Music Group / Entrepreneur Society / Aztec Dance Marathon•.

User Interface Design