I am an insights professional with experience working with billion dollar brands. Am currently serving as eCommerce & Digital Insights manager within Ferrero to accelerate growth for the business within the digital space in Asia Pacific.On top of being the fastest growing channel, eCommerce is extremely dynamic. There is a need to to understand many factors like business plans and strategies of various online platforms (which includes funding, IPO, M&A, etc.), technological advancements and of course, consumers and shopper trends online. Add to the dynamism, the diversity in terms of digital development and habits across the region - it is definitely an exciting space!When not at work, you can find me baking in the kitchen or working out in the park or gym, in an effort to burn off all that sugar.