Marcus Di Pede Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

• Led creative vision, brand platforms, and episodic promotion for Sportsnet and all National/Regional Rights Portfolios (NHL, NBA, MLB, etc.), driving brand preference and year-over-year viewership growth.
• Directed brand and theme day commercials for the Toronto Blue Jays, elevating brand identity andcontributing to consistent increases in ticket sales.
• Developed data-driven marketing strategies for Sportsnet's programs and platforms (i.e.:, Hockey Night in Canada, Blue Jays Central, Sportsnet+, Sportsnet App), achieving significant boosts in engagement, streams.
• Recruited, mentored, and led a team of full-time and freelance creatives (Producers, Designers, Editors), fostering a culture of innovation and excellence.
• Managed a $2 million production budget, optimizing resource allocation for maximum creative impact.
• Crafted compelling pitch decks and delivered presentations that engaged stakeholders and securedproject buy-in.

Toronto, Canada Area

• Designed and led integrated campaigns that positioned Sportsnet as the top brand in Canadian ratingsand audience preference, driving its prominence across multiple platforms.
• Revitalized the Toronto Blue Jays brand, enhancing brand loyalty and driving ticket sales through strategic campaign development.
• Led a team of Copywriters and Producers.

• Produced impactful broadcast promotions and brand campaigns for Sportsnet.
• Contributed to the establishment of the Rogers Creative Centre of Excellence, Rogers’ internal advertising agency.
• Gained extensive experience across top-tier sports properties, including the NHL, MLB, NBA, NFL, Premier League, UEFA Champions League, and FIFA World Cup. Collaborated with iconic Canadian franchises like the Toronto.

Appointed Sr. Producer, Creative & Brand - July 2013

• Managed on-air promo campaigns across five channels, developing priorities, scheduling andperformance measurement systems.
• Spearheaded a promo campaign for the 2010 Vancouver Winter Olympics, showcasing projectmanagement and production expertise.

• Produced commercials focused on driving single-game ticket sales, including scriptwriting, production, and editing.

• Producer/Technical Operator for Z103.5 live-to-air broadcasts, ensuring seamless integration of sales initiatives and Canadian Content music requirements for both sales team objectives and CRTC compliance.
• Represented the Promotions team at live events to enhance brand presence and audience engagement.