• Led creative vision, brand platforms, and episodic promotion for Sportsnet and all National/Regional Rights Portfolios (NHL, NBA, MLB, etc.), driving brand preference and year-over-year viewership growth.• Directed brand and theme day commercials for the Toronto Blue Jays, elevating brand identity andcontributing to consistent increases in ticket sales.• Developed data-driven marketing strategies for Sportsnet's programs and platforms (i.e.:, Hockey Night in Canada, Blue Jays Central, Sportsnet+, Sportsnet App), achieving significant boosts in engagement, streams, downloads, and clicks.• Recruited, mentored, and led a team of full-time and freelance creatives (Producers, Designers, Editors), fostering a culture of innovation and excellence.• Managed a $2 million production budget, optimizing resource allocation for maximum creative impact.• Crafted compelling pitch decks and delivered presentations that engaged stakeholders and securedproject buy-in.• Authored scripts and copy for commercials, aligning messaging with brand voice and audience insights.• Directed all commercials, overseeing cinematography, photography, and post-production for visuallystriking, high-impact content.• Oversaw Player Media Tour Productions, managing end-to-end creative and logistical execution.Responsibilities included developing content plans, designing sets, coordinating on-site builds, managing budgets, and directing photo, hero video, and content stations to capture high-quality, season-long content.• Oversaw over 10,000 campaign deliverables annually across Broadcast TV, Radio, Digital, Social, Out-of-Home, and Experiential channels.• Managed relationships with athletes, leagues/teams, and stakeholders to create content that amplified brand reach and engagement.• Collaborated with cross-functional teams (Marketing, Sales, Production, Content, Social, GameEntertainment, Product Development) to align content strategies with business objectives.

• Designed and led integrated campaigns that positioned Sportsnet as the top brand in Canadian ratingsand audience preference, driving its prominence across multiple platforms.• Revitalized the Toronto Blue Jays brand, enhancing brand loyalty and driving ticket sales through strategic campaign development.• Led a team of Copywriters and Producers.

• Produced impactful broadcast promotions and brand campaigns for Sportsnet.• Contributed to the establishment of the Rogers Creative Centre of Excellence, Rogers’ internal advertising agency.• Gained extensive experience across top-tier sports properties, including the NHL, MLB, NBA, NFL, Premier League, UEFA Champions League, and FIFA World Cup. Collaborated with iconic Canadian franchises like the Toronto Blue Jays and Raptors, and contributed to major global events such as the Olympic Games.

Appointed Sr. Producer, Creative & Brand - July 2013

• Managed on-air promo campaigns across five channels, developing priorities, scheduling andperformance measurement systems.• Spearheaded a promo campaign for the 2010 Vancouver Winter Olympics, showcasing projectmanagement and production expertise.

• Produced commercials focused on driving single-game ticket sales, including scriptwriting, production, and editing.

• Producer/Technical Operator for Z103.5 live-to-air broadcasts, ensuring seamless integration of sales initiatives and Canadian Content music requirements for both sales team objectives and CRTC compliance.• Represented the Promotions team at live events to enhance brand presence and audience engagement.