Marcus Taylor Email & Phone Number

Schaumburg, Illinois, US

San Francisco, CA, US

• Orchestrated the first ever sports marketing deal with the Golden State Warriors for Rocket Lawyer, leading to a 37% boost in website traffic, 22% increase in qualified leads, and 11% rise in customer acquisition.
• Directed an in-house creative team of 7 and external agencies, strategizing and prioritizing weekly deliverables, acting as a client liaison, and devising innovative marketing tactics, bolstering website conversions by.
• Elevated Rocket Lawyer's brand identity by implementing an updated brand hierarchy and guidelines across 11 products, leading to a 20% increase in brand awareness among target demographics by initiating an internal.
• Revitalized and strategically realigned social media presence across multiple platforms, including the initiation of TikTok and Instagram, through dedicated management and cross-promotion tactics, leading to a 56%.
• Championed the customer perspective by overseeing strategic customer research, including A/B testing of marketing messages and products, resulting in a 10% increase in customer retention and a 23% boost in customer.
• Orchestrated integrated marketing campaigns across cross-functional teams and external agencies, driving a 27% increase in campaign effectiveness and an 11% reduction in campaign costs through strategic contract.

New York, New York, US

• Led the cross-functional Yahoo Sports Olympics 2020 deployment, gaining buy-in from 60 internal stakeholders, resulting in a global campaign with 61M viewers, 14M users visiting the Tokyo Games hub, and a 3M.
• Pioneered the deployment of Yahoo's first-ever sports betting platform during the Super Bowl, tailoring strategies to comply with different states' legal rules, and partnering with BetMGM, which led to an unprecedented.
• Orchestrated the integrated marketing launch of the Livestream Yahoo Super Bowl 2020 campaign, coordinating across stakeholders to customize regional and national marketing plans and overseeing the deployment across.
• Orchestrated the global rebranding of the business unit from Oath to Verizon Media, which entailed developing corporate brand strategy, renaming B2B solutions, delivering 70+ rebranding action items, launching new web.
• Selected as 1 of 25 participants from over 5K global applicants for the prestigious 8-month SPARK Leadership Development program, a recognition of emerging talent
• Co-founder of the first and most impactful neurodiversity Employee Resource Groups (ERG), resulting in the launch of monthly meetings with over 200 participants, providing anonymous accommodations to support career.

Sunnyvale, CA, US

• Successfully established the first Integrated Communications and Marketing department, collaborating with the creative and product teams to create a cohesive team, partnering with the email team for a cross-channel.
• Achieved success in executing integrated marketing campaigns for Yahoo News, leading to a notable 7% increase in page visits and a significant 22% increase in D7 retention in the mobile app, through a strategic.
• Drove increased consideration and $2M in revenue growth for Yahoo Finance through comprehensive campaigns featuring finance expert Andy Serwer with exclusive streaming of Warren Buffets’ Berkshire Hathaway shareholder.
• Executed successful influencer marketing campaign and innovative Listening Bus Tour for HuffPost, resulting in a 21% increase in brand awareness, 37% increase in premium subscriptions, and 14% increase in unique.
• Developed and refined brand messaging and positioning for diverse portfolio of brands including News, Parent, Sports, Fantasy, HuffPost, TechCrunch, Engadget, MAKERS, and Rivals by conducting strategic analysis.

Oakland, California, US

• Clients: The Walt Disney Company, Coca-Cola, General Motors, Google, Procter & Gamble, The U.S. Army, Wells Fargo, Coors Light, PG&E
• Led a high-performing team of internal creatives and external contractors, reporting directly to the CEO, to strategize, create, produce, and manage fully integrated campaigns for prestigious clients such as the Walt.
• Effectively sourced, recruited, and managed diverse teams across multiple time zones, both in-person and remote, utilizing a motivating management style that fostered the development of industry-leading marketers.
• Developed and executed a highly successful fully integrated campaign for Walt Disney World, resulting in a remarkable 14% increase in park visitors, recognition with 2 Webby Awards, 1 Media Access Award, 2 CLIO.
• Transformed a Black History Month ad for ComEd into a multi-year campaign, "Power of Possibilities," enabling over 2,000 low-income families to access utility bill assistance and empowered 37 high school students from.
• Created the Chevrolet "Discover the Unexpected" campaign, enabling 60+ HBCU students to travel as reporters, publish their work, and impact the community while giving away 5 Malibu cars, partnering with news outlets.

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Arts (B.A.), Marketing & Advertising