Video Production & Digital Marketing Strategy:Leading video production and digital marketing efforts to enhance online presence and strengthen brand visibility in the sustainable waste management sector. Overseeing the creation, editing, and optimization of video content across multiple platforms, ensuring alignment with marketing goals and SEO best practices. Collaborating with cross-functional teams to integrate video content into broader marketing campaigns while maintaining consistency with brand guidelines. These initiatives drive increased engagement and contribute to a stronger market position.Social Media & Campaign Management:Managing the development and execution of social media strategies to boost brand awareness and engagement across key digital channels. Creating engaging video content, graphics, and written copy, while maintaining content calendars and optimizing post schedules for maximum impact. Leading digital marketing campaigns, including email newsletters, to promote company initiatives, industry events, and product offerings. Coordinating logistics for trade shows, conferences, and promotional events. This strategic approach ensures measurable growth in engagement and visibility across platforms.

Strategic Video Marketing:Contributed expertise to enhance B2B marketing efforts, focusing on acquiring additional video production contracts. Conceptualized and presented a comprehensive plan for developing a 2024 sizzle reel, strategically placed on our company website and social media channels. Collaborated closely with key stakeholders, including the CEO, creative director, senior communications manager, and design team, to ensure alignment with brand identity. The resulting 2024 sizzle reel drove an impressive 21% increase in client lead generation within just eight weeks.Principal Video Production:Spearheaded the end-to-end production of the Oakland Housing Authority's 85th-anniversary video, demonstrating a meticulous approach to detail and client collaboration. Co-authored a detailed creative brief alongside the creative director, ensuring alignment with the client's vision and goals. Played a vital role in project planning, budgeting, logistics, pre-interviews, location scouting, and gear acquisition, ensuring smooth project execution. The final video received outstanding reception from key stakeholders, reflecting our commitment to quality and excellence.Social Media Advertising:Took charge of the video component for the San Francisco Museums for All social media ad campaign, driving impactful results through strategic planning and execution. Collaborated closely with the senior project manager and creative director to define the video content strategy in line with client objectives. Leveraged existing video content from the client, adapting it to match the campaign's tone and aesthetics seamlessly. The completed video ads achieved remarkable metrics, with 366k impressions, a .33% click-through rate, and a 58% conversion rate, significantly boosting web traffic and campaign success.

Media Leadership:Provided multimedia consulting for the San Francisco Public Utilities Commission, spearheading a comprehensive video content strategy for the Sewer System Improvement Program. Produced diverse multimedia content, including explainer videos, promos, profiles, and graphic collateral, in collaboration with the creative team. Collaborated closely with the communications team for effective publishing, resulting in a significant 47% increase in online engagement over nine months. These efforts exemplify leadership in multimedia content creation and strategy implementation.Social Media Campaigns:Led content strategy and creation for the Our Children Our Families Council rebranding campaign, collaborating with key stakeholders to align content with the rebranding strategy. Developed cohesive visual elements and wrote compelling copy, utilizing stock assets to create engaging social media graphics and video content. Leveraged content management software to schedule postings, driving a notable 23% increase in online engagement within four weeks. These initiatives showcase strategic planning and creative execution in social media campaigns, driving impactful results.

Strategic Impact Initiatives:Led impactful initiatives to drive growth and engagement across diverse social media channels and public events. Demonstrated ownership of the firm's social media presence, achieving remarkable results with nearly a 1200% increase in follower count within just four months. Conducted outreach event photoshoots for The Port of San Francisco, effectively boosting subsequent engagement by 22%. Designed a compelling fundraiser flier for Congresswoman Barbara Lee, resulting in a significant 27% increase in attendance and campaign donations. These initiatives underscored a strategic approach to driving meaningful impact and achieving tangible results.

Masterful Camera Operation:Elevating video production projects across industries through artistic cinematic compositions. I handled b-roll cinematography for Blue Shield of California's Shield Advisor and Latinx ERG series, ensuring each shot exuded professionalism. As camera operator for Slow Clap Productions, I captured compelling interviews at Live Ramp's RampUp event. Additionally, I led camera and lighting crews as Director of Photography for the SAG-certified short film "Always Be Closing."Full Stack Video Production Expertise: Navigating diverse production tasks with finesse, I deliver tailored solutions for clients. From filming live sets for Club Origin to crafting short-form content for platforms like TikTok and Instagram Reels, I bring creativity and precision to every project. I've also produced, shot, and edited instructional video series for Avive Solutions, Inc., contributing to their successful IPO. Furthermore, I initiated a YouTube channel for the game Apex Legends, producing branded video content with dynamic motion graphics elements.

Digital Brand Building:Demonstrated expertise in Instagram content creation and account growth, driving sales and securing freelance opportunities. Captured and edited HDR landscape photos for Instagram, cultivating an audience of nearly 10k organic followers. Leveraged the platform to sell landscape prints, enhancing engagement and generating a passive income stream. Utilized Instagram effectively to secure freelance contracts, spanning portraits, events, campaigns, and more, showcasing versatility and creativity in digital brand building.

Small Business Growth:Played a pivotal role in revenue growth and lead generation by crafting compelling vinyl and print graphic designs for clients. Tailored each design to meet the unique needs of prospective customers, resulting in a notable 24% increase in revenue attributed to enhanced customer retention and expanded service offerings. Additionally, effectively managed website and social media platforms, driving an 11% increase in service requests through a strengthened online presence. These efforts underscore a strategic approach to small business growth, emphasizing creativity and proficiency in graphic design.

Conservation Content Advancement:Taking charge of conservation event photography, I meticulously processed images and enriched with SEO metadata, maximizing their online reach. Additionally, I authored and optimized blog posts, seamlessly blending captivating visuals with informative narratives to amplify the impact of conservation education efforts.

Indie Game Development Leadership:Pioneered the inception and pitching of an indie video game project, orchestrating its entire lifecycle from conceptualization to successful launch. Spearheaded a diverse team of artists, coders, and designers, channeling their talents towards a unified creative vision. By fostering collaboration and innovation, the team delivered a captivating gaming experience that resonated with audiences.