• Business Development and Leadership in Investor Relations: Established and led The Buddy Group's Investor Relations division, successfully delivering 12 high-profile investor days over three years. Clients included notable companies such as Jack in the Box, Bain Capital, and Reynolds Consumer Products, each tailored to uniquely communicate the client's strategic vision and financial strengths to investors.• Innovative Strategic Vision: Developed The Buddy Group's pioneering philosophy that "IR Professionals Are Marketers That Just Don't Know It," transforming the approach to investor relations by integrating marketing principles to enhance communication and stakeholder engagement.• Strategic Process Improvement in Investor Relations: Identified widespread stall points in the IR Day preparation process affecting all clients at The Buddy Group. Implemented a pioneering approach that emphasizes early development of robust outlines and consultative story development, ensuring presentations with compelling narrative flow. This innovation significantly enhanced the effectiveness and impact of investor days across our diverse client portfolio.

• Launched and owned all aspects of ContentCast, a SaaS platform delivering a suite of eCommerce content syndication services and tools to over one thousand retailers, distributors, DMRs, and VARs. • Developed ContentCast enabling brands to control product content and brand story across multiple retailers while creating +7% increase in add-to-cart. • Directed US Sales team leading to +20% revenue growth in 2019. • Shipped key product features focused on brand content control, cross sell, performance, automation, authentication, privacy, and reporting leading to 49% growth in syndicating manufacturers in 2019.• Established a retail onboarding team which grew the syndicating retailers by +20% in 2019. Retailers include Walmart, Costco, Staples, Best Buy, Argos, and Cdiscount.• Constructed revenue share business model with Staples leading to installation of the ContentCast script on 100% of product pages and the opportunity to monetize brands for content placement. • Owned strategic customer relationship with Microsoft leading to invitations to speak at Microsoft events, and showcasing the ContentCast platform at Microsoft’s CES Customer Experience Center, and a 19% increase in Microsoft’s 2019 spend. • Delivered 2019 keynotes at Microsoft’s E3 Distributor Town Hall and LatAm Partner Summit.

• Founded business and go-to-market strategy for a SaaS platform (“ContentCast”) delivering product content on over 1 million SKUs accounting for billions of product page views. • Developed vision, business plan, and roadmap for the ContentCast SaaS platform – growing the suite of the services to 30% of departmental revenue. • Defined organizational structure, recruited, and mentored cross-functional teams (+20) including product management, account management, retail onboarding, data operations and oversight of engineering. • Managed a 3rd party development partner through product launch, while leading convergent rebuild and migration using in house development on Microsoft Azure leading to savings of + $1MM. • Led roadmap activities for bi-weekly Agile sprints by applying deep understanding of customer and user needs while accounting for budget, resource, and stakeholder constraints. • Ran a/b tests showing enhanced inline content resulted in +7% increase to add-to-carts and demonstrated the importance of content placement for consumer engagement. • Guided successful RFP responses to Microsoft, HP, Sony, ASUS, Staples, Lenovo, Lexmark and others leading to millions of dollars in annual revenue.

• Spearheaded a worldwide client solutions team focused on custom implementations and services for top 10% of clients. • Transformed business from a product centric organization to a customer centric organization by focusing on unique customer needs leading to increased deal size and deeper customer integrations. • Proposed online version of the Certified for Windows Vista Logo to Microsoft - leading to the delivery of 100’s of millions of micro ads on retailer product pages, increasing consumer confidence in accessory purchases.

Designed SaaS tools for content collection and claims.Conducted market research and provided analysis to management.

Provided Technical Consulting and product catalog expertise to CNET Content Solutions customers using DataSource.Assisted with Sales and RFP responses.

Provided Technical Consulting and product catalog expertise to CNET Content Solutions customers using DataSource.Assisted with Sales and RFP responses.

Managed product roadmap and coordinated with engineering on development of systems for online sales aggregation.Managed data operations team.