Internally recruited by Spiro's Chief Creative Officer during the restructuring of GES' corporate accounts and events divisions into the agency Spiro before its official launch in March 2022.Creator of captivating visual communications and global brand experiences, working with brands such as General Electric (GE), Temenos, Meta/Facebook, Novartis, and IMCD on their brand activations and experiential marketing campaigns.Highlights:• Conceptualisation, execution, and delivery of experiential brand experiences and marketing campaigns.• Scriptwriting, production planning/scheduling, video direction, editing, and post-production.

Reported to GES' global CMO from January 2020, inheriting a department of 14 until conducting COVID-related redundancy consultations in June 2020. Trusted as the interim replacement for GES' marketing director—before the impact of COVID stalled a director backfill and my move to a creative director position in the corporate accounts division.Worked full-time during the pandemic as a member of GES’ acutely small business-critical leadership team and as the sole member of EMEA's marketing and design function. Responsible for leading exhibitions, event intelligence, and corporate accounts marketing groups through COVID until January 2022.Measurable Successes:• Significantly improved commercial growth by crafting all major pitching opportunities, totalling in excess of £6M in combined revenue across the lines of business.• Budgetary control (£700,000+ over five budgets), setting, managing, and reviewing with key stakeholders, including COVID contingency planning, which achieved a 68% budget reduction as a critical imperative.Highlights:• Single-handedly conceptualised, designed, and delivered the global GES re-brand.• Personnel resource, workload, and time management.• Recalibrated team dynamics and relationships—from direct reports cascading down the chain.• Team consolidation due to COVID-related redundancies.• Created optimal revenue-generating UI/UX-driven sales enablement tools for GES and organiser customers to support commercial strategies and revenue intake at live events.• Integrated lead generation campaign strategy, development, and execution.• PR, internal/external comms, and content marketing writing.• Scriptwriting, production planning/scheduling, video direction, editing, and post-production.• Conceptualisation, execution, and delivery of experiential brand experiences and marketing campaigns.

Tasked with championing and developing the global GES brand. Led an integrated team of creatives responsible for producing industry-leading design solutions across a multitude of touchpoints, media, and channels.Managed EMEA's creative workloads by building a project management system and scheduling projects, ensuring they were always delivered on time, to standard, and on budget.Led the creative strategy and design direction while adapting to local markets across Europe, the Middle East, and Asia, ensuring creativity met the company’s commercial goals and targets.Measurable Successes:• Significantly improved commercial growth by crafting all major pitching opportunities, totalling in excess of £44M in combined revenue.Highlights:• 2018 recipient of GES' Creativity and Innovation Award.• Worked closely with GES’ marketing director, client relations, and new business teams to exploit commercial opportunities and diversify the company’s business portfolio.• Created optimal revenue-generating UI/UX-driven sales enablement tools for GES and organiser customers to support commercial strategies and revenue intake at live events.• Managed GES’ third-party supplier network, including printers and merchandisers, to guarantee brand standards were adhered to.• Sourced and managed the EMEA freelancer network.• Project-managed internal staff, stakeholder, and external live events.• Integrated lead generation campaign strategy, development, and execution.• Key stakeholder management.

Creative lead on all experiential and marketing campaigns, inbound/outbound initiatives, and major pitching opportunities. Supported GES exhibitions, events, and corporate accounts stakeholders and teams throughout the EMEA region with their commercial and brand objectives.

What began as a 5-week contract quickly evolved into a 3-year position as Freeman's EMEA region's creative, sales enablement, and marketing lead. Primarily worked closely with business development and account management on revenue growth and customer retention strategic/creative initiatives.Measurable Successes:• Significantly improved commercial growth by crafting all major pitching opportunities, totalling in excess of £20M in combined revenue.Highlights:• Created optimal revenue-generating UI/UX-driven sales enablement tools for Freeman and organiser customers to support commercial strategies and revenue intake at live events.• Brand guardian tasked with championing and developing the EMEA Freeman brand.• Marketing lead, ensuring that brand messaging was consistently delivered across all channels and touchpoints.• Brand graphics and way-finding creative production specialist, producing memorable brand experiences for organiser and corporate customers.• Integrated campaign strategy, development, and execution.• Key stakeholder management.

Responsible for BigGreenSmile's concept development, art direction, and design of e-commerce product marketing promotions for UK and European markets (France, Netherlands, and Germany).Worked directly with brands such as Burt's Bees, Lavera, Lucy Bee, Bulldog, Method, and Ecozone.

Recipient of the Prince’s Trust Enterprise Programme loan support for business start-ups. Operated within the publishing and advertising space. Publisher of visual communications such as magazines, campaigns, and an array of marketing collateral for the private and public sectors, including consumer, B2B, internal communications, and government publications in print and digital formats.

For hire videographer and editor of wedding, corporate, and event videos.

General assistant for the marketing department whilst living in Sydney on a year out traveling.