Marcus Embra Email & Phone Number

• Internally recruited by Spiro's Chief Creative Officer during the restructuring of GES' corporate accounts and events divisions into the agency Spiro before its official launch in March 2022.Creator of captivating.
• Conceptualisation, execution, and delivery of experiential brand experiences and marketing campaigns.
• Scriptwriting, production planning/scheduling, video direction, editing, and post-production.

Coventry, England, United Kingdom

• Reported to GES' global CMO from January 2020, inheriting a department of 14 until conducting COVID-related redundancy consultations in June 2020. Trusted as the interim replacement for GES' marketing director—before.
• Significantly improved commercial growth by crafting all major pitching opportunities, totalling in excess of £6M in combined revenue across the lines of business.
• Budgetary control (£700,000+ over five budgets), setting, managing, and reviewing with key stakeholders, including COVID contingency planning, which achieved a 68% budget reduction as a critical imperative.Highlights:
• Single-handedly conceptualised, designed, and delivered the global GES re-brand.
• Personnel resource, workload, and time management.
• Recalibrated team dynamics and relationships—from direct reports cascading down the chain.

Coventry

• Tasked with championing and developing the global GES brand. Led an integrated team of creatives responsible for producing industry-leading design solutions across a multitude of touchpoints, media, and.
• Significantly improved commercial growth by crafting all major pitching opportunities, totalling in excess of £44M in combined revenue.Highlights:
• 2018 recipient of GES' Creativity and Innovation Award.
• Worked closely with GES’ marketing director, client relations, and new business teams to exploit commercial opportunities and diversify the company’s business portfolio.
• Created optimal revenue-generating UI/UX-driven sales enablement tools for GES and organiser customers to support commercial strategies and revenue intake at live events.
• Managed GES’ third-party supplier network, including printers and merchandisers, to guarantee brand standards were adhered to.

Coventry, United Kingdom

Creative lead on all experiential and marketing campaigns, inbound/outbound initiatives, and major pitching opportunities. Supported GES exhibitions, events, and corporate accounts stakeholders and teams throughout the EMEA region with their commercial and brand objectives.

Ryton (Coventry)

• What began as a 5-week contract quickly evolved into a 3-year position as Freeman's EMEA region's creative, sales enablement, and marketing lead. Primarily worked closely with business development and account.
• Significantly improved commercial growth by crafting all major pitching opportunities, totalling in excess of £20M in combined revenue.Highlights:
• Created optimal revenue-generating UI/UX-driven sales enablement tools for Freeman and organiser customers to support commercial strategies and revenue intake at live events.
• Brand guardian tasked with championing and developing the EMEA Freeman brand.
• Marketing lead, ensuring that brand messaging was consistently delivered across all channels and touchpoints.
• Brand graphics and way-finding creative production specialist, producing memorable brand experiences for organiser and corporate customers.

Amersham

Responsible for BigGreenSmile's concept development, art direction, and design of e-commerce product marketing promotions for UK and European markets (France, Netherlands, and Germany).Worked directly with brands such as Burt's Bees, Lavera, Lucy Bee, Bulldog, Method, and Ecozone.

Banbury

Recipient of the Prince’s Trust Enterprise Programme loan support for business start-ups. Operated within the publishing and advertising space. Publisher of visual communications such as magazines, campaigns, and an array of marketing collateral for the private and public sectors, including consumer, B2B, internal communications, and government.

For hire videographer and editor of wedding, corporate, and event videos.

Sydney, Australia

General assistant for the marketing department whilst living in Sydney on a year out traveling.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Football team

Media Production