Marcus Er Email & Phone Number

Singapore

Singapore

Served in the Global Oral Care Insights team for the Pepsodent (also known as P/S, Signal) and Closeup product lines:• Utilized Qualitative/Quantitative research to advocate for consumers, ensuring marketing decisions made catered to their needs and preferences • Led agency partner in studying high SES Indian consumer behavior on Quick-Commerce apps; provided brand managers with actionable recommendations to boost user conversion, aiding in future online launch of premium whitening toothpaste • Fused data from multiple sources (e.g. Brand power scores, TDP share, API, Media metrics, Consumer perception scores) for Bangladesh/Nigeria Brand Power Deep Dive analysis in Q4'23/Q1'24; developed strategic recommendations for the brand team to counteract declining performance• Supervised ad and packaging testing by external agencies; ensured recommendations increased consumers' product reception• Established Consumer Connect program to gain understanding of purchasing behaviour on Digital commerce and Social selling platforms during economic downturns in Indonesia/Vietnam; findings informed strategic decision-making• Launched and maintained a learning hub Sharepoint site for all past learnings/reports; increased operational efficiency by reducing manhours spent on administrative requests

Singapore

Served in the Promotion (Campaign) Team, managing Shopee Flash Sale and Microsite-related projects:• Coordinated local teams across 7 regions to gather fresh product requirements by understanding current usage patterns, pain points and identifying potential improvements• Managed cross-functional teams consisting of local operations, developers, designers, and project managers to support pre-launch phase of a complex feature allowing users to search for items in Shopee Flash Sale • Assisted in writing Product Requirement Document using Confluence for an internal auto-alert email tool aimed at reducing operational response time to configuration errors on Campaign Microsites • Conducted competitor research on various Western/Chinese competitors; presented findings to entire team, proposing actionable insights for increasing user engagement on Shopee’s E-commerce Microsites • Utilized SQL/Excel to pull and analyze data, providing actionable recommendations to increase user engagement on Voucher Microsites • Designed test cases and coordinated UAT testing with local teams across 7 regions to identify and resolve bugs while ensuring their familiarity with new features• Headed live training for over 100 Indonesian team members on new product features; training recording and comprehensive slide deck were used to provide ad-hoc training for 6 other regions, expediting onboarding process and enhancing overall operational efficiency• Strengthened product knowledge and accessibility through creation and maintenance of user guides

Singapore

Served as the sole Product Manager for Driver Application, powering the People Transport/Logistics product lines:• Oversaw product across full cycle of product management with multinational cross-functional teams • Managed the planning and execution of product roadmap, ensuring 2 major + 2 minor features delivered per month to address clients’ pain points and enhance overall driver experience• Consulted with overseas client to understand operational requirements and developed a new DriverSoftware Development Kit to be used with their proprietary Warehouse Management Application • Planned and led bi-weekly grooming sessions with a team of 6 engineers/QAs/designer• Collaborated with QA, engineering, project management teams to test, prioritize and resolve critical bugs promptly, balancing operational/commercial impacts• Coordinated cross-functional teams and external consultants in developing a sustainability dashboard, enabling clients to track and highlight carbon emissions reduction from using our products• Generated quantitative and qualitative insights by analyzing and presenting quarterly CSAT survey results to company managers, driving product/operational improvements• Strengthened product knowledge and accessibility through creation and maintenance of user guides, documentation, and bi-weekly release notes

Bachelor'S Of Arts (B.A.), Sociology With A Minor In Communications And New Media

Achievements: • Awarded the Dean’s List for AY2021/2022 Semester 1, AY2023/2024 Semester 1 Notable coursework: • GET1050 Computational.

Exchange Program

Achievements: • Awarded the Dean’s List for Fall Quarter 2022 Notable coursework: • CMN150V Computational Social Science (A+)

A-Levels, Science

Activities and Societies: Community Engagement Council, House ExcoAchievements: • Project Director of the Community Engagement Council.

Education record

Activities and Societies: New Media ClubAchievements: • Clinched gold award in coveted national level School's Digital and Media Award.