As the Founder of Haddy the Creator LLC, I specialize in crafting captivating content that helps your business shine. From illustrations to fully animated videos, I bring your brand's story to life with visuals that leave a lasting impression. Let's collaborate to elevate your brand and captivate your audience with engaging visuals that stand out in today's competitive landscape.In the past I was heavily involved in the curation and development of NFT collections in the web 3.0 ecosystem. Under my creative direction, the Apocalyptic Apes and Queen Apes collections achieved remarkable success, completely selling out and generating in excess of $5 million. Beyond my personal collections, I've had the privilege of contributing artwork and serving as a strategic advisor for esteemed projects, including Ozzy Osbourne’s Crypto Bats and the Megadeth Digital NFT collection.

At Pearson VUE, I was at the forefront of innovative computer-based testing, helping to offer secure and dynamic electronic test delivery across a range of licensure and certification exams, including partnerships with industry giants like Microsoft, Adobe, Cisco, Oracle, and more.• As the Product Owner, I shaped our in-house development software, optimizing UI, functionality, and performance to create an engaging experience.• I served as the go-to Test Publisher, seamlessly managing content across various platforms and coordinating with both in-house and partner vendors.• Leading a global team of Publishers, I infused collaboration and innovation into our workflow.• I expanded our reach by traveling and training partners on our unique publishing process, transforming ideas into prototypes and engaging user exam interfaces.• My creativity met technology in developing rich simulation exam questions and live in-app scripts to enhance user interactions.

When I embarked on my journey with Beloved, we were an intimate group of visionaries, brimming with ambitious ideas. Our nimbleness required us to don multiple hats, and this adaptability was key in building a thriving business. In 2014 alone, our collective efforts boosted revenue by an impressive 70%, culminating in $2.5 million.During my tenure at Beloved, my multifaceted responsibilities spanned:• Directing an international team of designers.• Orchestrating licensing agreements and collaborations with other notable brands and products.• Spearheading product development: from conceptualization, design specifications, to realization.• Leading recruitment initiatives and conducting interviews for potential team members.• Overseeing local production, encompassing both software and hardware requirements and maintenance.• Pioneering and supervising the development of a proprietary mobile app.• Regularly updating and maintaining the company's Shopify-driven website.• Crafting audacious clothing designs, often becoming the talk of the town on social media platforms.• Strategizing and executing social media marketing campaigns.• Nurturing and managing business relationships, particularly with Chinese manufacturing partners.Though my formal association with Beloved has concluded, I still actively contribute to their product design repertoire. It's worth noting that Beloved, showcasing several of my standout designs, had the privilege of being featured on the popular show, Shark Tank.

As the founder and principal game designer of YellowBouncyBall LLC., an independent game studio I spearheaded, I've overseen the creation and release of a series of successful mobile and online games. My designs and leadership have culminated in over 5 million mobile downloads and in excess of 10 million online game plays.Our notable releases include:• Pinata Hunter 4 (2018)• Pinata Hunter 3 (2015)• Pinata Hunter 2 (2012)• Planet Juicer (2012)• Pinata Hunter (2011)• Lazer Penguin (2011)

At Certiport, a global leader in certification exam development, delivery, and program management services, I held a multifaceted role that spanned across our vast network of over 14,000 authorized testing centers. During my tenure:• I spearheaded a wide array of products and processes, placing an emphasis on innovative UX and publishing solutions within a Scrum framework.• Working collaboratively with product and project managers, I played an instrumental role in defining and analyzing user requirements, which led to the creation of premier certification exams and comprehensive e-learning/training courses.• My contributions were pivotal in the co-development of UX infrastructure tailored not only to internal tools, ensuring we met industry needs and stayed abreast of current technologies, but also to external customer tools, optimizing our exam delivery platforms.• I managed the entire lifecycle of client exams, ranging from selective response and simulation to live-in-app testing. Additionally, my multimedia expertise allowed me to animate and edit e-learning content and training videos.• In a global collaborative effort, I forged strong ties with and provided essential training to our partner team in India.• Lastly, by adopting a data-driven methodology, I meticulously analyzed user feedback and metrics, refining our offerings to guarantee an unparalleled testing experience.

During my tenure at Purple Gorilla Graphics, a large format print shop, I held multifaceted responsibilities that encompassed a broad range of design and managerial tasks:• Spearheaded the design of compelling marketing campaigns, with a specialization in vehicle wraps.• Conceptualized and crafted diverse branding materials, spanning from highway billboards to business cards.• Managed the recruitment process, including interviewing, hiring, and onboarding new designers to augment the team.• Collaborated closely with the production and installation departments to uphold quality standards.• Oversaw the maintenance and periodic updates of the company website.