Marcus Hammel Email & Phone Number

Tampa, Florida, United States

Overall responsibility for brand management and corporate identity for B2B operations management consulting firm. Generate leads and nurture them through workflows (HubSpot). Run email campaigns to segmented prospect lists. Improve website engagement metrics while driving growth in conversion rate of website traffic. Utilize Google Analytics to track trends in content conversions and optimize SEO. Work closely with content marketing agency to coordinate, develop, and schedule marketing materials. Manage social media pages (LinkedIn, Twitter, Facebook, YouTube, Instagram) to improve target audience engagement. Create company newsletter. Write and publish press releases of company news and events. Manage the company's Marketing budget. Align Sales and Marketing efforts and execute Go-To-Market strategy. Conduct client satisfaction surveys to understand customer needs and spot opportunities for extensions and referrals. Oversee various projects simultaneously.Manage Inside Sales team and provide guidance into best practices for effective outreach methods. Supervision includes planning and directing work and schedules, assessing target goals and providing performance evaluations.Manage marketing interns by teaching them the many facets of Marketing and help them gain valuable experience and knowledge of the business world.About USC Consulting Group:Since 1968 USC Consulting Group has been partnering with businesses around the globe to help them reach their highest potential by driving operating excellence throughout the entire supply chain while improving financial performance.USC’s seasoned consultants identify inefficiencies and areas for improvement then work side-by-side with your team to implement the changes, streamline your operations, and ensure sustainability.

Tampa/St. Petersburg, Florida Area

Conduct all digital marketing for the company and orchestrate the marketing strategy to be in line with company objectives. Built and optimized landing pages for high asset marketing content. Nurtured new leads through marketing automation workflows to meet MQL goals. Performed website audits and updates to drive improvements to UI and UX. Manage social media pages leading to increased followers and engagement. Curated quarterly company newsletter.Supervise Key Account Analysts and provide guidance into best practices for effective research and outreach efforts.Manage marketing interns by teaching them the many facets of Marketing and help them gain experience and knowledge of the business world.

Tampa/St. Petersburg, Florida Area

Research Fortune 1000 companies and find new prospects using ZoomInfo and LinkedIn for mid-size operations management firm. Introduce firm to VP and C-suite executives and secure meetings with account executives to further the sales process and develop business.***Winner of our company's "Salesperson of the Year" award in 2017

Syosset, Ny

Acquired new accounts for websites and online marketing packages. Consulted and advised optimal SEO and social media marketing to ensure maximum online presence and ROI. Oversaw progress and assured smooth transition from sales to support team during set up process. Managed daily activities and appointments through CRM and Outlook.

Long Island, Ny

Trained soccer teams in the skills, techniques and strategies of soccer. Worked with youth players as young as 3 up to experienced players ages 18+.

Initiated and closed sales for a leading distributor in the apparel and food industries. Built successful relationships with key decision makers and matched a variety of products with their specific needs. Utilized graphic design abilities to further advance the marketing services for clients.

Led the custom orders department in the creation and distribution of tags and labels. Worked directly with sales staff providing detailed order support. Researched and developed marketing strategies to increase leads and improve sales. Designed marketing materials for company using Adobe Illustrator and Photoshop.

Strategically solicited advertising space to increase revenue and readership of advertising newspaper. Designed and created innovative and effective display ads. During tenure the paper upgraded from two color to full color print and went from hand-delivered to mailed.

Bachelor'S Degree, Art - Computer Graphics

• Graduated Summa Cum Laude – GPA 3.97 • Perennial on the Dean’s List. • Recipient of the Meta Taylor Art Award – excellence in art.

Education record