Marcus Adler Email & Phone Number

Stockholm County, Sweden

Stockholm, Se

• Driving all brand work – Rebranded a 25-year-old iconic brand to fit modern standards and to reach new audiences• Restructured the marketing team and its strategy’s• Directly responsible for tracking and improving key ecommerce and subscription metrics: CAC, LTV, Churn, Payback Period, etc.• Create and follow-up sales forecasts, analyzing trends and tracking how we perform in relation to the forecast• Implement Reason Studios’ acquisition strategy and own the performance marketing budget.• I manage a team of 8 that reports directly to me,• Directly responsible for conceiving and implementing performance marketing campaigns from channel to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels.• I work heavily to evolve and enhance Reason Studios’ analytics and split-testing capabilities by using current tools and implementing new tools that will help identify critical information used to drive business decisions. Tools include, but are not limited to, platforms, data sources, and attribution models.• I communicate the marketing strategy to the executive team and the board.• Efficiently scale our external performance marketing spend budget, allocating spending and optimizing a blend of channels to hit growth targets.• I Work closely with our product and R&D teams to feedback learnings from the marketing team to them and vice versa• I am part of the executive team and report directly to the CEO

- In July 2020, Goliath LTD (together with its parent company Goliath Holding plc) was acquired by Spiffbet, a publicly listed company on the Stockholm Nasdaq exchange. • Operationally involved in all media buying globally – Offline and online.• Oversee all affiliation work• Business strategy• Staff management• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives• Lead and motivate subordinates to advance employee engagement develop a high performing team• Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission• Make high-quality investing decisions to advance the business and increase profits• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics• Review financial and non-financial reports to devise solutions or improvements• Build trust relations with Casino affiliates and act as a point of contact for important shareholdersDuring early 2020 Goliath was approached by a potential buyer and with that my work shifted to lead the operational part from Goliaths side during the acquisition process. In July 2020 Goliath was sold and is now part of the Nasdaq listed company Spiffbet. With the acquisition of Goliath finalized I left the company.

Stockholm, Stockholm County, Se

Creating and setting the structure for the Online Acquisition team from recruiting top staff but also from merging several current teams into one.Setting up a structure for Leovegas online campaigns; customer journey; A/B testing etc.Responsible for all digital media buying globally. Setting a standard for the customer conversion and work continuously to optimize this by using all available tools.Responsible for the delivery and quality of the online campaigns by working closely together with publishers to ensure high quality.Working together with the Country Managers and other internal stakeholders to ensure that relevant campaigns are in line with the current offline campaigns and the brand guidelines.Responsible for continuous development of the activities and evaluating and implementing new tools to increase efficiencies.Responsible for defining what data to use and how to use it. Working daily towards acquisition targets set per market and in charge of meeting those in most efficient wayCoaching and developing my team to reach the Leovegeas acquisition targets.Some of the responsibilities included in my role are, our Google Analytics account, Programmatic buying, SEM, Paid Social, Lead Generation, Campaign Management and media buying.

Stockholm, Solna, Se

Heading the work of building a new digital sales and marketing division within C More focusing on C More's streaming site cmore.se This included branding, SEO, SEM, RTB, Google Analytics, display, partner collaborations etc.Also, heading the online sports vertical for Cmore, csports.se. My responsibilities encompass staffing and salary negotiations, full P&L, financial forecasts and the purchase of sports broadcasting rights. In addition, I also work on the company's digital product offerings.

Stockholm, Solna, Se

Leading all brand and media buying for C More, outdoor, TV, and online. I continued my responsibility as Sales Manager parallel to being Marketing Manager and managed four Business Managers who were responsible for B2B sales, online business, advertisement sales and digital TV.

Stockholm, Solna, Se

As part of the management team I took care of customer contact and international collaborations with our sister companies in the Nordic region. I was responsible for everything from the budget through personnel, product development, market-planning and campaign-planning.

Stockholm, Solna, Se

My primary focus in this role was the satisfaction of our operators and key accounts. My daily responsibilities involved creating campaigns for our key accounts, new sales and negotiations for major distribution agreements.Key Account: Canal Digital, Telia, Boxer, Tele2 and Comhem

Ultimo, Nsw, Au

Mechanical Royalites. Main contact for record labels and publishers

Agent for Swedish acts

Miami, Fl, Us

Bachelors Degree, Business (Marketing, Management)

Digital Leadership