Marcus Adler Email & Phone Number

Stockholm County, Sweden

Stockholm, SE

• Driving all brand work – Rebranded a 25-year-old iconic brand to fit modern standards and to reach new audiences
• Restructured the marketing team and its strategy’s
• Directly responsible for tracking and improving key ecommerce and subscription metrics: CAC, LTV, Churn, Payback Period, etc.
• Create and follow-up sales forecasts, analyzing trends and tracking how we perform in relation to the forecast
• Implement Reason Studios’ acquisition strategy and own the performance marketing budget.
• I manage a team of 8 that reports directly to me,

• In July 2020, Goliath LTD (together with its parent company Goliath Holding plc) was acquired by Spiffbet, a publicly listed company on the Stockholm Nasdaq exchange.
• Operationally involved in all media buying globally – Offline and online.
• Oversee all affiliation work
• Business strategy
• Staff management
• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives

Stockholm, Stockholm County, SE

Creating and setting the structure for the Online Acquisition team from recruiting top staff but also from merging several current teams into one.Setting up a structure for Leovegas online campaigns; customer journey; A/B testing etc.Responsible for all digital media buying globally. Setting a standard for the customer conversion and work continuously to.

Stockholm, Solna, SE

Heading the work of building a new digital sales and marketing division within C More focusing on C More's streaming site cmore.se This included branding, SEO, SEM, RTB, Google Analytics, display, partner collaborations etc.Also, heading the online sports vertical for Cmore, csports.se. My responsibilities encompass staffing and salary negotiations, full.

Stockholm, Solna, SE

Leading all brand and media buying for C More, outdoor, TV, and online. I continued my responsibility as Sales Manager parallel to being Marketing Manager and managed four Business Managers who were responsible for B2B sales, online business, advertisement sales and digital TV.

Stockholm, Solna, SE

As part of the management team I took care of customer contact and international collaborations with our sister companies in the Nordic region. I was responsible for everything from the budget through personnel, product development, market-planning and campaign-planning.

Stockholm, Solna, SE

My primary focus in this role was the satisfaction of our operators and key accounts. My daily responsibilities involved creating campaigns for our key accounts, new sales and negotiations for major distribution agreements.Key Account: Canal Digital, Telia, Boxer, Tele2 and Comhem

Ultimo, NSW, AU

Mechanical Royalites. Main contact for record labels and publishers

Agent for Swedish acts

Miami, FL, US

Bachelors Degree, Business (Marketing, Management)

Digital Leadership