Marcus Adler

Marcus Adler Email and Phone Number

Chief Commercial Officer @ RoninSport.io
Stockholm County, Sweden
Marcus Adler's Location
Stockholm, Stockholm County, Sweden, Sweden
Marcus Adler's Contact Details

Marcus Adler personal email

n/a
About Marcus Adler

Experienced Chief Marketing Officer and Chief Commercial Officer with a demonstrated history of working in the gambling, entertainment and TV industry. Skilled in Digital Strategy, Sales, Management, Business Development, and Marketing Strategy. Strong business development professional graduated from Western Sydney University.

Marcus Adler's Current Company Details
RoninSport.io

Roninsport.Io

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Chief Commercial Officer
Stockholm County, Sweden
Website:
roninsport.io
Employees:
10
Marcus Adler Work Experience Details
  • Roninsport.Io
    Chief Commercial Officer
    Roninsport.Io
    Stockholm County, Sweden
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  • Täby Hockey Club
    Board Member
    Täby Hockey Club Nov 2021 - Present
  • Reason Studios
    Chief Marketing Officer
    Reason Studios Aug 2020 - Present
    Stockholm, Se
    • Driving all brand work – Rebranded a 25-year-old iconic brand to fit modern standards and to reach new audiences• Restructured the marketing team and its strategy’s• Directly responsible for tracking and improving key ecommerce and subscription metrics: CAC, LTV, Churn, Payback Period, etc.• Create and follow-up sales forecasts, analyzing trends and tracking how we perform in relation to the forecast• Implement Reason Studios’ acquisition strategy and own the performance marketing budget.• I manage a team of 8 that reports directly to me,• Directly responsible for conceiving and implementing performance marketing campaigns from channel to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels.• I work heavily to evolve and enhance Reason Studios’ analytics and split-testing capabilities by using current tools and implementing new tools that will help identify critical information used to drive business decisions. Tools include, but are not limited to, platforms, data sources, and attribution models.• I communicate the marketing strategy to the executive team and the board.• Efficiently scale our external performance marketing spend budget, allocating spending and optimizing a blend of channels to hit growth targets.• I Work closely with our product and R&D teams to feedback learnings from the marketing team to them and vice versa• I am part of the executive team and report directly to the CEO
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  • Goliath Ltd
    Ceo & Cmo - Co-Founder
    Goliath Ltd Jan 2018 - Jul 2020
    - In July 2020, Goliath LTD (together with its parent company Goliath Holding plc) was acquired by Spiffbet, a publicly listed company on the Stockholm Nasdaq exchange. • Operationally involved in all media buying globally – Offline and online.• Oversee all affiliation work• Business strategy• Staff management• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives• Lead and motivate subordinates to advance employee engagement develop a high performing team• Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission• Make high-quality investing decisions to advance the business and increase profits• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics• Review financial and non-financial reports to devise solutions or improvements• Build trust relations with Casino affiliates and act as a point of contact for important shareholdersDuring early 2020 Goliath was approached by a potential buyer and with that my work shifted to lead the operational part from Goliaths side during the acquisition process. In July 2020 Goliath was sold and is now part of the Nasdaq listed company Spiffbet. With the acquisition of Goliath finalized I left the company.
  • Leovegas
    Head Of Online Acquisition
    Leovegas Jan 2017 - Jan 2018
    Stockholm, Stockholm County, Se
    Creating and setting the structure for the Online Acquisition team from recruiting top staff but also from merging several current teams into one.Setting up a structure for Leovegas online campaigns; customer journey; A/B testing etc.Responsible for all digital media buying globally. Setting a standard for the customer conversion and work continuously to optimize this by using all available tools.Responsible for the delivery and quality of the online campaigns by working closely together with publishers to ensure high quality.Working together with the Country Managers and other internal stakeholders to ensure that relevant campaigns are in line with the current offline campaigns and the brand guidelines.Responsible for continuous development of the activities and evaluating and implementing new tools to increase efficiencies.Responsible for defining what data to use and how to use it. Working daily towards acquisition targets set per market and in charge of meeting those in most efficient wayCoaching and developing my team to reach the Leovegeas acquisition targets.Some of the responsibilities included in my role are, our Google Analytics account, Programmatic buying, SEM, Paid Social, Lead Generation, Campaign Management and media buying.
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  • C More
    Ott Sales Director And Head Of Commercial - Sports
    C More Jan 2015 - Jan 2017
    Stockholm, Solna, Se
    Heading the work of building a new digital sales and marketing division within C More focusing on C More's streaming site cmore.se This included branding, SEO, SEM, RTB, Google Analytics, display, partner collaborations etc.Also, heading the online sports vertical for Cmore, csports.se. My responsibilities encompass staffing and salary negotiations, full P&L, financial forecasts and the purchase of sports broadcasting rights. In addition, I also work on the company's digital product offerings.
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  • C More
    Marketing Manager
    C More Jan 2014 - Dec 2014
    Stockholm, Solna, Se
    Leading all brand and media buying for C More, outdoor, TV, and online. I continued my responsibility as Sales Manager parallel to being Marketing Manager and managed four Business Managers who were responsible for B2B sales, online business, advertisement sales and digital TV.
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  • C More
    Sales Manager
    C More Jan 2011 - Dec 2014
    Stockholm, Solna, Se
    As part of the management team I took care of customer contact and international collaborations with our sister companies in the Nordic region. I was responsible for everything from the budget through personnel, product development, market-planning and campaign-planning.
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  • C More
    Key Account Manager
    C More Jan 2008 - Jan 2011
    Stockholm, Solna, Se
    My primary focus in this role was the satisfaction of our operators and key accounts. My daily responsibilities involved creating campaigns for our key accounts, new sales and negotiations for major distribution agreements.Key Account: Canal Digital, Telia, Boxer, Tele2 and Comhem
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  • Svensk Mediarekrytering And Salesfinder
    Recruitment Consultant
    Svensk Mediarekrytering And Salesfinder Jan 2007 - Jan 2008
  • Apra Amcos
    Royalties Agent
    Apra Amcos Aug 2004 - Sep 2006
    Ultimo, Nsw, Au
    Mechanical Royalites. Main contact for record labels and publishers
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  • Ema Telstar
    Agent
    Ema Telstar Jun 2000 - Jun 2001
    Agent for Swedish acts
  • Sitel Group
    Coach And Teamleader
    Sitel Group Jun 1997 - Jun 2000
    Miami, Fl, Us
    View

Marcus Adler Skills

Booking Systems Customer Contact Consulting Market Key Account Management Sales Consideration Sales Operations Motivational Speaking Primary Focus Finance Digital Marketing Business Administration Grounding Sales And Marketing Temporary Placement Offerings Product Management Film Management Revenue Key Account Marketing Communications Future Leaders Crm Broadcast Powerpoint Hammer B2b Human Resources Digital Strategy Distribution Strategies Daily Operations English Strategy Creative Solutions Microsoft Office Microsoft Excel New Business Development Training Situational Leadership Benefits Negotiation Qlikview Conferences Part Time Product Development Sweden Emerging Technologies Talk Commercial Real Estate Ema Campaigns Nordic Tourism Venues Online Marketing Sports C Composure Rights Scandinavian Tough Business Development Patience Inspiration Negotiation Advertising Energy Tongue Great Results Sales Management Ott New Media Swedish Marketing Entertainment Digital Tv Business Intelligence Project Planning Data Driven Testing Project Launching Training Programs Presentations Media Computer Proficiency Responsibility E Business International Art Google Groups Online Sales Management Digital Media Natural Leader Counseling Psychology Relationship Building Microsoft Word Proposal Writing Focus Groups Sydney Conducting Interviews Goal Driven Leader Key Accounts Budgets Business Strategy Television Marketing Strategy Meetings Recruiting Commercialization

Marcus Adler Education Details

  • Western Sydney University
    Western Sydney University
    Management)
  • Berghs School Of Communication
    Berghs School Of Communication
    Digital Leadership

Frequently Asked Questions about Marcus Adler

What company does Marcus Adler work for?

Marcus Adler works for Roninsport.io

What is Marcus Adler's role at the current company?

Marcus Adler's current role is Chief Commercial Officer.

What is Marcus Adler's email address?

Marcus Adler's email address is ma****@****ios.com

What schools did Marcus Adler attend?

Marcus Adler attended Western Sydney University, Berghs School Of Communication.

What skills is Marcus Adler known for?

Marcus Adler has skills like Booking Systems, Customer Contact, Consulting, Market, Key Account Management, Sales, Consideration, Sales Operations, Motivational Speaking, Primary Focus, Finance, Digital Marketing.

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