Marcus Hanscom Email & Phone Number

Rhode Island, United States

United States

Responsible for providing senior-level consulting to colleges and universities, guiding the development and execution of innovative enrollment marketing campaigns that align with institutional objectives and connecting with right-fit students. Our work predominantly focuses on the inbound marketing methodology, a unique approach in the enrollment marketing space, and I work with clients on effective SEO practices, content marketing, full-funnel conversion strategies, analytics, and more. In addition to my client-facing work, I am part of a core team that is responsible for new business development, and I contribute to DD Agency's thought leadership by creating and delivering educational content on campuses, at professional conferences, and online. Professional Service- Founding host and producer, The NAGAP Report podcast (2018 - Current)- Member, NAGAP Education Committee (2012-2016; 2018 - Current)- Member, NAGAP Experts Bureau (2015 - Current)- Member, NAGAP Leadership Cultivation & Elections Committee (2016 - Current)- NAGAP Distinguished Service Award winner, 2023

Present widely on graduate enrollment management and marketing strategies at national and regional conferences. Selected Presentations• “Putting it all together: Successfully Recruiting and Enrolling Graduate Students,” NAGAP Summer PDI. Chicago, July 14, 2023.• “Is That My Job? Understanding and Defining Your Role in Marketing Your Graduate Programs,” NAGAP Virtual Summer Institute. July 15, 2021.• “Adapting to the Times: Graduate Enrollment Marketing Through COVID and Beyond,” The Connection virtual conference by Carnegie Dartlet. February 24, 2021.• “Fruitfully Resilient: The 2021 Graduate Enrollment Professional,” Keynote. NEGAP/NYGAP Fall Virtual Conference. Nov. 17, 2020.• “Brand-Building at the Graduate Level,” Academic Impressions GEM Conference: Recruitment and Marketing. Baltimore, Jan. 16, 2020.• “Promote Me! Successfully Building a Career in GEM,” NEGAP Conference. Salem, MA, Dec. 6, 2019.• “Building a Stronger Student Services Office: An Open and Frank Discussion,” panel. NAGAP Conference. Toronto, April 11, 2019.• “Integrated Marketing: Tying it All Together Both On- and Off-Line,” Academic Impressions GEM Conference. Orlando, June 13, 2018.• “Challenging the Status Quo: Strategic Marketing and Recruitment Efforts for Graduate Students,” CALEM Conference. Denver, April 5, 2017.• “Breaking Outside the Box: Reaching Graduate Students Where They Are,” Carnegie Conference. Orlando, Feb. 1, 2017. • “Message, Mediums, and Metrics: Keys to Successful Content Development with Graduate Students,” Stamats Conference. Scottsdale, Feb. 2015.• “Shifting Mindset: Understanding and Marketing to Today’s Graduate Students,” CALEM Conference. Atlanta, July 2014.• “Critical Engagement: A Social Media Bootcamp,” NAGAP Winter Professional Development Institute for Advanced Professionals. San Juan, PR, Jan. 2013.• “Face the (Country) Music: Utilizing Connect to Measure ROI and Stop Wasting Your Resources,” HobsonsU Conference. Nashville, July 2012.

The NAGAP Report is the official podcast of NAGAP, the Association for Graduate Enrollment Management. I founded the podcast in late 2018 and host and produce many of the episodes.

In addition to serving as a member of the Board of Directors, I oversaw the NAGAP Education Committee, which is charged with enhancing and growing the professional development opportunities available to our members across our various conferences, Professional Development Institutes, webinars, podcasts, and more.- Produced and hosted NAGAP's first podcast, The NAGAP Report- Created the Association's first comprehensive curriculum plan for professional development as part of culminating work completed across four Education Committees- Established the Speaker Development subcommittee to help solicit and support speakers for NAGAP professional development opportunities

United States

Provided subject matter expertise related to enrollment management and marketing for higher education clients including marketing strategy, program development, enrollment modeling, coaching, tuition analysis, staff assessment, and more.

Bristol, Ri

I oversaw all of the various graduate admission, marketing, recruitment, and student life efforts for nearly 20 master's degree and graduate certificate offerings on two campuses and online. I also worked with the University as the primary contact and strategist on graduate enrollment management issues across the student life cycle and served as the lead administrator of our graduate instance of Technolutions Slate CRM. - Oversaw growth of new graduate enrollment by 81.7% from 2015 to 2021 and overall graduate enrollment by 33% over the same time period- Led a re-brand of all graduate marketing- Devised a proposal that created the University's first universal graduate student fee, which established funding for the University's first graduate student association; reduced the existing fee burden on some students by more than 50%; and provided added revenue to support graduate initiatives- Successfully proposed an increase in institutional aid from $50,000 to more than $200,000 for one of the University's top master's degree programs to grow and shape enrollment- Established and advised the University's first Graduate Student Association- Created the University's first external 4+1 agreement and established an Open 4+1 modelUniversity Service- Advisor, Graduate Student Association (2019 - 2023)- Co-chair, University Vision Working Group "All Ages and Stages" (2019 - 2020)- Graduate Advisory Council (2017 - 2023)- Data Integrity Standards Committee (2017 - 2021)- IT Projects Steering Committee (2017 - 2020)- Technology Council (2017 - 2020)Professional Service- Member, NAGAP Education Committee (2012-2016; 2018 - Current)- Member, NAGAP Experts Bureau (2015 - Current)- Member, NAGAP Leadership Cultivation & Elections Committee (2016 - Current)- Presenting Faculty, Academic Impressions Graduate Enrollment Marketing Conference (2016 - 2020)- Board Member and Education Chair, NAGAP (2018 - 2020)- Board Member and Technology Chair, NAGAP (2012 - 2016)

West Haven, Ct

Responsible for developing and executing marketing plans in support of all University graduate programs and managing the operational and technological processes supporting all admission activities in the Office of Graduate Enrollment. Oversee the implementation of marketing plans including budgeting, advertising, web content, social campaigns, collateral generation, and more in collaboration with the UNH Marketing Department. Responsible for managing the operations and processing of prospective student information from inquiry through to enrollment including data entry and data analysis and reporting, maintaining internal procedures for safeguarding student information, and providing technical support for the CRM and other enrollment management software.Other University ParticipationInstructor, First-Year Seminar Program, 2008 - 2013United Way Campaign Co-Chair, 2011 - Surpassed campaign goal by more than four percentUnited Way Campaign Co-Chair, 2010 - Surpassed campaign goal by more than nine percentProfessional ContributionsPresenter, STAMATS Adult Student Integrated Marketing Conference, February 2015Presenter, Conference for Adult Learner Enrollment Management (CALEM), July 2014Presenter, STAMATS Adult Student Integrated Marketing Conference, February 2014Presenter, Carnegie Communications Annual Conference, January 2014Presenter, STAMATS Adult Student Integrated Marketing Conference, February 2013Presenter, NAGAP Annual Conferences, April 2009, April 2011, April 2012, April 2013Presenter, JGAP Annual Meeting, April 2013Presenter, NAGAP Winter Professional Development Institute for Advanced Professionals, January 2013Presenter, TxGAP Summer Conference, July 2012Presenter, TxGAP Webinar, June 2012Co-Presenter, NAGAP Pre-Conference Institute on Social Media, April 2012Presenter, TxGAP Webinar, December 2011Presenter, NEGAP Annual Conference, November 2011Presenter, Hobsons Connect U Webinar Series, 2008, 2009

Primarily responsible for the marketing and e-recruitment initiatives for the Graduate Admissions Office and oversee the CRM systems for the University’s graduate and adult populations. Develop cross-media communications plans, maintain the Graduate Admissions website, manage the Office's social media presence for prospective and current graduate students, and create ad copy and graphic content for website and external sources. Responsible for extensive recruitment data reporting and analysis and for assessing ROI with all internal and external marketing initiatives. Provide support to all prospective students throughout the admissions process.

West Haven, Ct

Responsible for recruiting graduate students by attending recruitment events across the country, making presentations to prospective students and colleges, and providing superior customer service and support to facilitate an increase in graduate applicants to the university. Also assisted in university-wide website development and facilitated new recruitment software implementation.Continued to maintain position as West Coast Recruitment Coordinator for undergraduate recruitment. Traveled extensively to Alaska, Washington, Oregon, Idaho, and California to recruit prospective students. Also responsible for all file review for assigned territories.

Responsible for recruiting undergraduate students from assigned territories to the university by facilitating recruitment events both on and off the campus, making group presentations, and traveling extensively throughout the country to college fairs and high school visits. Also reviewed all applicant files from assigned territories, provided audio/visual support for admissions events, and provided design and creative support for internal and external marketing initiatives.

New England

Responsible for overseeing the operating and financial activities of more than 45 undergraduate clubs and organizations, conducting weekly meetings of approximately 80 people, and representing the student body in university and community affairs.- Successfully challenged clubs and organizations to provide 500 hours of community service during the 2005-2006 academic year.- Created the "I Am" initiative to address diversity challenges and foster a more inclusive student experience.

Worked in the airport administration office and airport operations office completing FAA reimbursements, airport improvement projects, airfare analyses, training manuals, wildlife control, and other tasks.

Served 2-1/2 years as Editor-in-Chief of The Charger Bulletin, the student newspaper of the University of New Haven. Responsible for editing, managing advertising, overseeing newspaper staff, writing content, and other related responsibilities.

M.B.A., Business Administration, Business Policy And Strategic Leadership

Activities and Societies: Sigma Beta Delta Honor Society

Graduate Certificate, Human Resource Management

B.S., Mass Communication

Activities and Societies: Alpha Lamda Delta honor society, Lamda Pi Eta honor society, WNHU Radio, Student Activities Board (SCOPE), Music.