As a Content Strategist at GeistM, I create engaging and effective web content that drives business results for clients across various industries. I leverage my strong background in B2B/B2C marketing, copywriting, and SEO optimization to craft compelling and relevant content that attracts and converts audiences.With a BA in English with a concentration in Creative and Professional Writing from Manhattanville College, I have developed a passion and a skill for writing and storytelling. I have also earned multiple certifications in media relations, social media, and email marketing, which have enhanced my knowledge and abilities in digital marketing. I am motivated by the challenge and the opportunity to create content that unlocks high-impact business outcomes.
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Content StrategistGeistmNew York, Ny, Us -
Senior CopywriterFelix Storch, Inc. Oct 2023 - PresentBronx, New York, UsIdeate and produce fresh, engaging copy for new product listings, email marketing, blog posts, Google ads, event promotion, and video scripts.Monitor key metrics to evaluate the success of digital campaigns and make data-driven recommendations for optimization.Collaborate with stakeholders, engineers, and the Sales team to develop content and product strategies that enhance UX and increase revenue. -
Content StrategistGeistm Aug 2021 - Sep 2023New York, New York, UsDevelops, curates, and produces a variety of digital content appropriate for various media channels/platforms to increase client revenue, conversions, and organic web traffic.Manages, uploads, and optimizes new and existing content pieces for SEO and clarity, ensuring a high-quality user experience.Analyses all hosted content across platforms via shared drives to ensure continuity, brand-wellness, and to make data-driven decisons. -
CopywriterPowered By Cue Digital Marketing Agency Aug 2021 - Oct 2021New York , Ny, Us -
Content Marketing SpecialistCogency Global Inc. Jan 2021 - Jun 2021New York, New York, UsPlanned, edited and proofread blog and marketing content from the product management team to increase site traffic and ensure brand cohesion and SEO optimization.Assisted sales team through produced PowerPoint presentations, newsletters, trade ads, brochures, direct mail packages, FSIs, public relations, trade shows.Performed regular competitor analysis to ensure a refined and unique content strategy, which improved website traffic and sale. -
CopywriterMondo Feb 2018 - Feb 2020New York, New York, UsManaged Mondo's 4 social media pages, including writing daily posts, and social graphic copy, increasing customer engagement.Translated creative briefs into compelling assets that enhanced internal communications and distinguished the Mondo brand.Wrote email blasts, banners, flash ads, digital content, social media posts, increasing LinkedIn engagement to 15%.Conceptualized engaging blog & web content with Digital Strategist increasing website traffic by 20 % and improving SEO rankings. -
Assistant EditorInkredibly Jun 2017 - Jul 2018Managed 8-10 freelance contributors and 16 submitted content pieces monthly, supporting the growth of a millennial lifestyle blog. Evaluated pitches, editing, and publishing contributor articles; also wrote longer-form blogs increasing organic views and readership.Collaborated with Design and Photo teams on project ideas, to streamline campaigns and increase social media engagement. Performed site audits to provide analysis on website and social results while ideating actionable next steps for improvement. -
Content WriterDécor Aid Sep 2017 - Feb 2018Executed content for blog, social channels, and marketing newsletters to support sales, increasing subscriptions by 5%.Optimized Decor Aids' content to improve SEO efforts/results, increasing website traffic by 25% and raising brand awareness.Evaluated analytics to adjust content as needed, updated website, improving SEO ranking, readability, and social media views by 10%.Performed regular competitor analysis to ensure a refined and unique content strategy that can improve website traffic and sale
Marcus H. Education Details
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Manhattanville UniversityEnglish With A Concentration In Creative And Professional Writing
Frequently Asked Questions about Marcus H.
What company does Marcus H. work for?
Marcus H. works for Geistm
What is Marcus H.'s role at the current company?
Marcus H.'s current role is Content Strategist.
What schools did Marcus H. attend?
Marcus H. attended Manhattanville University.
Who are Marcus H.'s colleagues?
Marcus H.'s colleagues are Davide Argeri, Ernestas Steponas, Thibaud Spagnoli, Lesley Mostello, Nicole Delphous, Julia Steiner, Melissa Lamorena.
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