Marcus Hermens

Marcus Hermens Email and Phone Number

Fractional CMO for Scaling Companies & Co-Founder of Tech Founders of York County @ Marketing Mason
Marcus Hermens's Location
Fort Mill, South Carolina, United States, United States
Marcus Hermens's Contact Details
About Marcus Hermens

As an innovative growth-focused digital marketing leader with a proven track record of scaling teams and businesses. I take a ("somewhat unique") customer-centric approach to marketing by reverse-engineering solutions based on the customers' needs and point-of-view. This maximizes their experience and builds ambassadors.My expertise includes storytelling, brand evolution, team building, and leadership mentoring. I have successfully scaled two start-ups to acquisition and built several full-stack marketing teams from scratch. As a seasoned practitioner of the (EOS) Entrepreneur Operating System, I am entirely results-driven and known for wrangling chaos, asking the right questions, and getting things done.TECHNICAL SKILLS♦ Project Mgt: Monday.com, Aha, Viso, Asana, JIRA, Trello♦ Social Media Mgt: Hootsuite, Sprout Social ♦ CRM Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud, ♦ Mail: Sendgrid, Mailchimp♦ Content Creation: Wistia, Loom, Vidyard, Vyond, Adobe Suite, Canva, Figma, ChatGPT, ♦ SEO: SEMRush, Moz♦ Data Analytics: Databox, Google Analytics, Domo, Tableau ♦ Digital Asset Mgt: Adobe Experience Manager, Smartsheet ♦ Web Design: WordPress, Wix, Squarespace, Dreamweaver ♦ Office Apps: MS Office Suite, Google Workspace

Marcus Hermens's Current Company Details
Marketing Mason

Marketing Mason

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Fractional CMO for Scaling Companies & Co-Founder of Tech Founders of York County
Marcus Hermens Work Experience Details
  • Marketing Mason
    On-Demand Chief Marketing Officer
    Marketing Mason Feb 2024 - Present
    Fort Mill, South Carolina, Us
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  • Marketing Mason
    Fractional Chief Marketing Officer / Marketing Strategist
    Marketing Mason Aug 2018 - Present
    Fort Mill, South Carolina, Us
    HELPING COMPANIES CONNECT WITH THEIR TARGET MARKETS AND BRING IN MORE REVENUE PROVING FRACTIONAL CMO LEADERSHIP TO SCALING COMPANIES• Conduct 360 Marketing Analysis: To Identify What’s Working, What’s Not, & Why• Deliver A Quick-Win Playbook: For Immediate Brand Enhancement, Increasing Engagement• Develop (Goal-Aligned) Comprehensive Campaign Plans• Mentor Marketing Teams, Enhancing Campaign Effectiveness And Leadership Skills• Source Talent, Elevating Team Productivity And Efficiency
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  • Tech Founders Of York County
    Co-Founder And Board Member
    Tech Founders Of York County Jul 2023 - Present
    Fort Mill, South Carolina, Us
    Based in Fort Mill, SC The Tech Founders of York County (TFYC) is a community dedicated to “Collaborate for Growth” by bringing together tech founders to share knowledge, experiences, and insights.
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  • Movement Mortgage
    Director Of Communications & Digital Strategy
    Movement Mortgage Sep 2022 - Jul 2023
    Fort Mill, Sc, Us
    LED ALL COMMUNICATIONS AND DIGITAL STRATEGY FOR CORPORATE MARKETING AND SALES SUPPORT• Member Of The Corporate Marketing Leadership Team• Built A Multi-Team Marketing Project Mngt System and Social Analytics Dashboard• Grew Social Media Engagement +55% & Followers +12% in 6 Months• Launched EOS (Entrepreneurial Operating System) Ambassador Playbook and Portal Hit & 90% of ROCKS each QtrABOUT | Movement Mortgage - The nation's sixth-largest retail mortgage lender with an annual loan volume of $22+ billion in residential mortgages.
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  • Altrata
    Director Of Global Brand Project Management
    Altrata Feb 2022 - Sep 2022
    New York, Ny, Us
    PROJECT MANAGED GLOBAL BRAND RELEASE CAMPAIGN ACROSS 5 COMPANIES• Managed the release of Euromoney's new global brand - Altrata• Project Managed Corporate Brand Release Across 5 Companies• Led Acquisition & Transition Projects Across Altrata & Boardroom InsidersABOUT | Altrata (Previously Euromoney PLC), The global leader in data-driven people intelligence. (Acquired Boardroom Insiders 1.2022.)
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  • Boardroom Insiders
    Vp Of Marketing
    Boardroom Insiders Jan 2020 - Feb 2022
    Fort Mill, South Carolina, Us
    CHAMPIONED BRANDING AND DIGITAL MARKETING FOR A SAAS START-UP • Doubled ARR, Grew Customer Base By 30% with ABM & Thought Leadership• Sourced & Mentored Marketing Team & SDRs• Built A Full HubSpot CRM Platform To Automate and manage Lead to Customer Journeys• Positioned Company For Acquisition In <25 MonthsABOUT | Boardroom Insiders provides an executive business data intelligence platform for Fortune 1000 sales and ABM marketing teams.
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  • Cerca
    Chief Marketing & Development Officer
    Cerca Jan 2019 - Jun 2020
    CHAMPIONED MARKETING, COMMUNICATION, AND BRANDING FOR TECH START-UP • Championed All Brand, Digital Marketing, Web, & Social Media • Managed CRM, Drip Campaigns, & Events • Maintained GDPR (General Data Protection Regulation) Compliance, including Privacy and security• Successfully Piloted New Mobile App At An International Conference with 200 UsersABOUT | CERCA - a tech start-up delivering an app that takes the "work" out of networking. The app connects members based on personal & and professional interests while keeping profiles confidential.
  • Europa Sports Products
    Head Of Marketing / Cmo
    Europa Sports Products 2013 - 2018
    Charlotte, Nc, Us
    PROMOTED TO OWN CORPORATE BRAND, IMAGE, MENTOR LEADERS & DRIVE ALL COMMUNICATION• Grew Online Sales 11% & Increased Web Traffic 26% In 9 Months• Designed 24 Vendor Marketing Programs =+$1.2m In ARR• Led All Corporate Merger & Acquisition Communication Campaigns• Mentored Steering Committee & Marketing Leaders.• Engineered (PIM) Product Information Management System Improving Brand-to-Market Time by 80%.
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  • Europa Sports Products
    Director Of Marketing
    Europa Sports Products 2011 - 2013
    Charlotte, Nc, Us
    PROMOTED TO BUILD NEW BRANDING DIVISION, ADVANCE DIGITAL INITIATIVES & STREAMLINE CROSS-FUNCTIONAL CORPORATE PROCESSES• Commercialized National Field Team In Under 3 Months• Built In-House Branding Division; Went Independent In ~26 Months• Successfully "Market-Blitzed" New Crossfit Sector in Record Time.
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  • Europa Sports Products
    Creative Director
    Europa Sports Products 2003 - 2011
    Charlotte, Nc, Us
    PROMOTED TO EVOLVE BRAND, BUILD PARTNER PROGRAMS & BUILD FULL-SERVICE MARKETING TEAM• Built Marcom, Events, Digital, & AM Teams from Scratch• Designed 25+ Profitable & Sustainable B2B Marketing Programs w $1.2M ARR• Developed Licensed Data Feed Solution for Online Customer Retailer Storefronts • Recruited to Core Leadership Team
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  • Europa Sports Products
    Web Designer/Developer
    Europa Sports Products 2000 - 2003
    Charlotte, Nc, Us
    HIRED TO BUILD ONLINE STOREFRONT & BUILD DATA MANAGEMENT SOLUTION• Launched e-Commerce Storefront & Intranet.• Engineered Product Information Management Solution (PIM) .• Various Creative Contributions; Advertising, Design & Photography.
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  • Saurer Group
    Is Director
    Saurer Group 1998 - 2000
    Arbon, Thurgau, Ch
    PROMOTED TO MANAGE IT SUPPORT FOR UNITED STATES• Project Managed Chief Technical Business Continuity Campaign • Owned & Supported All IT Hardware / Networks• Managed Support Team & Resources
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  • Saurer Group
    Is Manager
    Saurer Group 1997 - 1998
    Arbon, Thurgau, Ch
    PROMOTED TO MANAGE IT INFRASTRUCTURE• Upgraded All Internal Systems & Gateway• Implemented Tiered Support System
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  • Saurer Group
    Cbt Software And Autocad Engineer
    Saurer Group 1995 - 1997
    Arbon, Thurgau, Ch
    HIGHLIGHTSHIRED TO DEVELOP INTERACTIVE TRAINING SOFTWARE & CAD DRAWINGSDesigned Training & Certification Software -•- Engineered CAD Plant Layouts & Mechanical Workflows.
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Marcus Hermens Education Details

  • East Carolina University
    East Carolina University
    Environmental Design | Focus: Interactive Multi-Media Digital Design

Frequently Asked Questions about Marcus Hermens

What company does Marcus Hermens work for?

Marcus Hermens works for Marketing Mason

What is Marcus Hermens's role at the current company?

Marcus Hermens's current role is Fractional CMO for Scaling Companies & Co-Founder of Tech Founders of York County.

What is Marcus Hermens's email address?

Marcus Hermens's email address is ma****@****rts.com

What is Marcus Hermens's direct phone number?

Marcus Hermens's direct phone number is +170445*****

What schools did Marcus Hermens attend?

Marcus Hermens attended East Carolina University.

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