Oversees marketing and social strategy for leading Apple TV+ films and series, including Oscar Best Picture winner CODA and the Golden Globes-nominated On the Rocks, along with top-performing series such as SEE, Pachinko, Foundation, Invasion and The Oprah Conversation. Role encompasses campaign ideation, agency selection, strategic and creative direction, performance analysis and awards strategy. Co-led strategic development of new social channel strategy and editorial initiative focused on diversity.

Collaborating with brands, digital content creators and agencies (Ruca) to enhance their projects through content marketing, social and digital strategy, creative direction and partnership strategy. Clients include Apple and Rubicon.

Overseeing a mix of creative direction and marketing strategy for Netflix documentary (The Last Dance, Rapture, Evil Genius) and unscripted titles (Rhythm + Flow, My Next Guest with David Letterman, Fastest Car).

Led partnership strategy for Great Big Story, a startup video network launched by CNN. Determined how GBS develops and launches original documentaries and series with our partners. Developed GBS’s strategy for working with international brands across Europe, Asia and Latin America by determining the best approach for collaboration, proposing our content strategy and planning its launch and execution. This included travel to global markets to ensure all stakeholders are aligned on sales and content approach. Oversaw collaborations and partnerships with creative partners such as artists, directors and media shops, focusing on opportunities that can integrate brand sponsors.

Planned, executed and managed campaign marketing strategy for brand clients (such as Unilever, GE, Audi and Intel). Focused on launch strategy, content approach, social media, media planning, KPI and analytics reporting and emerging platforms, such as VR.Managed all communication activities for The Creators Project, a first-of-its kind, multi-channel content partnership between Intel and VICE Media. Helped launch Collectively, a digital media platform focused on sustainable lifestyles, backed by over 30 NGOs, Nike, Coca-Cola, and Google. Co-managed ideation, user experience design, testing and implementation of VICE's Snapchat's Discover platform.

Founding member of Ogilvy’s Advanced Video Practice, one of the first practices industry-wide to specialize in online video strategy. Led strategic development, execution and measurement for “A Boy & His Atom”, IBM’s most successful online video campaign, which won a 2013 Gold Cannes Lion and received more than 1M views in 24 hours. Other clients included Nestle, Philips, InterContinental Hotels Group and UPS.

Interned in Ogilvy's Content Marketing group, focusing on the then-burgeoning area of online video content strategy. Additionally, helped plan and execute a 360 marketing communications campaign pitch for Vitamin Water.