Marcus Joo Email & Phone Number

Toronto, Ontario, CA

• Strategically identified areas of weakness and growth constraints, prioritized their impacts, and developed actionable improvement plans to enhance overall profitability.
• Improved operational processes to support more efficient sales development activities and streamlined customer experience through customer journey mapping, resulting in faster project implementation and better customer.
• Enhanced individual and team performance metrics through targeted process improvements, driving organizational profitability and sustainable growth.

Toronto, Ontario, CA

• Enabled systematic growth into 40+ US states with thousands of product offerings (Module, Inverter, Racking, Storage, Financing, Installer) through highly trained personnel and technology systems.
• Architected and implemented an enterprise-grade learning management system (LMS) to enable more cost-effective onboarding and continuous learning.
• Rebuilt a scientific approach-backed hiring and onboarding process for various business units, including Sales.
• Led and implemented the training and development of hundreds of sales agents, bringing them to profitability within 30-60 days.
• Rebuilt knowledge management functions to integrate organizational data and processes into proprietary systems for enhanced enterprise value.
• Architected and implemented programs for continued skill development to aid activity management within business functions.

Toronto, Ontario, CA

• Co-founded EnergyPal and led revenue generation efforts, contributing to over $100M in solar projects during this period.
• Defined a sustainable and predictable revenue generation architecture
• Responsible for performance marketing, demand generation, and all aspects of the sales process.
• Led sales, marketing, and customer success teams.
• Built a performance-driven, sales-focused culture.

Toronto, Ontario, CA

• Designed and built the first official website, including customer content and conversion-focused landing pages.
• Architected and implemented a CRM solution that enabled EnergyPal to become the largest solar origination company in Canada.

Toronto, ON, CA

• Helped scale companies by realigning sales processes, go-to-market strategies, and technology tools to drive sustainable growth and improve efficiency.
• Transformed company value propositions and developed marketing strategies to create a clear, differentiated, and growth-oriented go-to-market strategy, supporting client acquisition and retention.
• Led digital marketing and CRM implementation initiatives to enhance lead generation, streamline customer management, and create reliable, scalable growth opportunities.
• Assisted founders in forming strategic partnerships and reengineered business processes to optimize workflows, driving profit and company growth.
• Developed financial models and provided software development services to align technical solutions with business needs, enabling data-driven decision-making and supporting scalability.

Wall, NJ, US

• NRG acquired PURE Energies and One Block Off the Grid in November 2014. During and post-acquisition, I was selected to lead integration and operational effectiveness programs within the new entity.
• Managed a team of 40+ direct reports and executed initiatives to enhance sales effectiveness and operational efficiency.
• Developed a cost-effective lead generation department and launched a new telephony system across multiple offices.
• Led software product development, including CRM integrations, to improve sales operations and reduce customer acquisition costs.
• Built a proprietary technology to streamline sales processes, resulting in increased customer acquisition and reduced costs.

• One Block Off the Grid was acquired by PURE Energies in 2012. After the acquisition, I was transferred by the head office to boost profitability and improve growth targets within the newly acquired entity.
• Led the integration efforts post-acquisition to boost profitability and improve growth targets.
• Developed a high-performing inside sales team through coaching, supervision, and process improvements
• Established new KPIs that improved accuracy in forecasting and managing team performance
• Overhauled training and onboarding processes for the entire Toronto-based USA Sales Department, enhancing team readiness and performance
• Improved lead qualification processes, resulting in a lead qualification rate of over 24% and an increased closing rate of over 26%

Toronto, Ontario, CA

• Specialized in residential solar sales, including Power Purchasing Agreements, Solar Leases, and Cash Purchases.
• Consistently led in referral rates and maintained the highest closing ratio for 1.5 years.
• Recognized as the best sales representative of the year in 2012.
• Expert in Ontario mFIT Financing and inside/outside sales practices.

Bachelors Of Business Administration With Honours, Economics, Project Finance

Bachelor’S Degree, International Management