Marcus Joo Email & Phone Number

Toronto, Ontario, Ca

• Strategically identified areas of weakness and growth constraints, prioritized their impacts, and developed actionable improvement plans to enhance overall profitability.• Improved operational processes to support more efficient sales development activities and streamlined customer experience through customer journey mapping, resulting in faster project implementation and better customer experiences.• Enhanced individual and team performance metrics through targeted process improvements, driving organizational profitability and sustainable growth.

Toronto, Ontario, Ca

• Enabled systematic growth into 40+ US states with thousands of product offerings (Module, Inverter, Racking, Storage, Financing, Installer) through highly trained personnel and technology systems.• Architected and implemented an enterprise-grade learning management system (LMS) to enable more cost-effective onboarding and continuous learning.• Rebuilt a scientific approach-backed hiring and onboarding process for various business units, including Sales.• Led and implemented the training and development of hundreds of sales agents, bringing them to profitability within 30-60 days.• Rebuilt knowledge management functions to integrate organizational data and processes into proprietary systems for enhanced enterprise value.• Architected and implemented programs for continued skill development to aid activity management within business functions.

Toronto, Ontario, Ca

• Co-founded EnergyPal and led revenue generation efforts, contributing to over $100M in solar projects during this period.• Defined a sustainable and predictable revenue generation architecture• Responsible for performance marketing, demand generation, and all aspects of the sales process.• Led sales, marketing, and customer success teams.• Built a performance-driven, sales-focused culture.

Toronto, Ontario, Ca

• Designed and built the first official website, including customer content and conversion-focused landing pages.• Architected and implemented a CRM solution that enabled EnergyPal to become the largest solar origination company in Canada.

Toronto, On, Ca

• Helped scale companies by realigning sales processes, go-to-market strategies, and technology tools to drive sustainable growth and improve efficiency.• Transformed company value propositions and developed marketing strategies to create a clear, differentiated, and growth-oriented go-to-market strategy, supporting client acquisition and retention.• Led digital marketing and CRM implementation initiatives to enhance lead generation, streamline customer management, and create reliable, scalable growth opportunities.• Assisted founders in forming strategic partnerships and reengineered business processes to optimize workflows, driving profit and company growth.• Developed financial models and provided software development services to align technical solutions with business needs, enabling data-driven decision-making and supporting scalability.

Wall, Nj, Us

NRG acquired PURE Energies and One Block Off the Grid in November 2014. During and post-acquisition, I was selected to lead integration and operational effectiveness programs within the new entity.• Managed a team of 40+ direct reports and executed initiatives to enhance sales effectiveness and operational efficiency.• Developed a cost-effective lead generation department and launched a new telephony system across multiple offices.• Led software product development, including CRM integrations, to improve sales operations and reduce customer acquisition costs.• Built a proprietary technology to streamline sales processes, resulting in increased customer acquisition and reduced costs.

One Block Off the Grid was acquired by PURE Energies in 2012. After the acquisition, I was transferred by the head office to boost profitability and improve growth targets within the newly acquired entity.• Led the integration efforts post-acquisition to boost profitability and improve growth targets.• Developed a high-performing inside sales team through coaching, supervision, and process improvements• Established new KPIs that improved accuracy in forecasting and managing team performance• Overhauled training and onboarding processes for the entire Toronto-based USA Sales Department, enhancing team readiness and performance• Improved lead qualification processes, resulting in a lead qualification rate of over 24% and an increased closing rate of over 26%

Toronto, Ontario, Ca

• Specialized in residential solar sales, including Power Purchasing Agreements, Solar Leases, and Cash Purchases.• Consistently led in referral rates and maintained the highest closing ratio for 1.5 years.• Recognized as the best sales representative of the year in 2012.• Expert in Ontario mFIT Financing and inside/outside sales practices.

Bachelors Of Business Administration With Honours, Economics, Project Finance

Bachelor’S Degree, International Management