Marcus Joo

Marcus Joo Email and Phone Number

Strategic Growth & RevOps Executive | Co-Founder in Clean Tech | Former CRO @ EnergyPal
Marcus Joo's Location
Toronto, Ontario, Canada, Canada
About Marcus Joo

I am a dynamic executive with over a decade of experience connecting strategic vision with operational effectiveness. As a co-founder of EnergyPal, I played a key role in driving substantial growth, serving as Chief Revenue Officer and Chief Learning Officer. Throughout my career, I have been responsible for the development of $500M+ in renewable energy projects.My expertise is in identifying growth constraints, prioritizing critical improvements, and developing systems that maximize team potential. I approach business challenges with a strategic, data-driven mindset and take pride in implementing effective solutions.I’ve been featured on BNN Bloomberg, National Geographic, CleanTechnica, and numerous podcasts and video productions, sharing my insights on renewable energy and leadership. I'm comfortable leading from the front, speaking publicly, and providing thought leadership.Outside of work, I am a lifelong martial artist practicing Wing Chun, MMA, and Brazilian Jiu-Jitsu. I am deeply committed to my family—my extremely talented wife and two wonderful, energetic boys.

Marcus Joo's Current Company Details
EnergyPal

Energypal

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Strategic Growth & RevOps Executive | Co-Founder in Clean Tech | Former CRO
Marcus Joo Work Experience Details
  • Energypal
    Cofounder, Operational Excellence
    Energypal Dec 2015 - Present
    Toronto, Ontario, Ca
    • Strategically identified areas of weakness and growth constraints, prioritized their impacts, and developed actionable improvement plans to enhance overall profitability.• Improved operational processes to support more efficient sales development activities and streamlined customer experience through customer journey mapping, resulting in faster project implementation and better customer experiences.• Enhanced individual and team performance metrics through targeted process improvements, driving organizational profitability and sustainable growth.
  • Energypal
    Chief Learning Officer (Clo)
    Energypal Dec 2019 - Present
    Toronto, Ontario, Ca
    • Enabled systematic growth into 40+ US states with thousands of product offerings (Module, Inverter, Racking, Storage, Financing, Installer) through highly trained personnel and technology systems.• Architected and implemented an enterprise-grade learning management system (LMS) to enable more cost-effective onboarding and continuous learning.• Rebuilt a scientific approach-backed hiring and onboarding process for various business units, including Sales.• Led and implemented the training and development of hundreds of sales agents, bringing them to profitability within 30-60 days.• Rebuilt knowledge management functions to integrate organizational data and processes into proprietary systems for enhanced enterprise value.• Architected and implemented programs for continued skill development to aid activity management within business functions.
  • Energypal
    Chief Revenue Officer (Cro)
    Energypal Dec 2015 - Dec 2019
    Toronto, Ontario, Ca
    • Co-founded EnergyPal and led revenue generation efforts, contributing to over $100M in solar projects during this period.• Defined a sustainable and predictable revenue generation architecture• Responsible for performance marketing, demand generation, and all aspects of the sales process.• Led sales, marketing, and customer success teams.• Built a performance-driven, sales-focused culture.
  • Energypal
    Interim Chief Technology Officer (Cto)
    Energypal Dec 2018 - Nov 2019
    Toronto, Ontario, Ca
    • Designed and built the first official website, including customer content and conversion-focused landing pages.• Architected and implemented a CRM solution that enabled EnergyPal to become the largest solar origination company in Canada.
  • Kx² Inc.
    Growth Consultant
    Kx² Inc. Nov 2015 - Present
    Toronto, On, Ca
    • Helped scale companies by realigning sales processes, go-to-market strategies, and technology tools to drive sustainable growth and improve efficiency.• Transformed company value propositions and developed marketing strategies to create a clear, differentiated, and growth-oriented go-to-market strategy, supporting client acquisition and retention.• Led digital marketing and CRM implementation initiatives to enhance lead generation, streamline customer management, and create reliable, scalable growth opportunities.• Assisted founders in forming strategic partnerships and reengineered business processes to optimize workflows, driving profit and company growth.• Developed financial models and provided software development services to align technical solutions with business needs, enabling data-driven decision-making and supporting scalability.
  • Nrg Home Solar
    Director, Sales Effectiveness
    Nrg Home Solar Aug 2014 - Dec 2015
    Wall, Nj, Us
    NRG acquired PURE Energies and One Block Off the Grid in November 2014. During and post-acquisition, I was selected to lead integration and operational effectiveness programs within the new entity.• Managed a team of 40+ direct reports and executed initiatives to enhance sales effectiveness and operational efficiency.• Developed a cost-effective lead generation department and launched a new telephony system across multiple offices.• Led software product development, including CRM integrations, to improve sales operations and reduce customer acquisition costs.• Built a proprietary technology to streamline sales processes, resulting in increased customer acquisition and reduced costs.
  • One Block Off The Grid
    Senior Manager, Inside Sales
    One Block Off The Grid Aug 2012 - Aug 2014
    One Block Off the Grid was acquired by PURE Energies in 2012. After the acquisition, I was transferred by the head office to boost profitability and improve growth targets within the newly acquired entity.• Led the integration efforts post-acquisition to boost profitability and improve growth targets.• Developed a high-performing inside sales team through coaching, supervision, and process improvements• Established new KPIs that improved accuracy in forecasting and managing team performance• Overhauled training and onboarding processes for the entire Toronto-based USA Sales Department, enhancing team readiness and performance• Improved lead qualification processes, resulting in a lead qualification rate of over 24% and an increased closing rate of over 26%
  • Pure Energies
    Sales Team Lead
    Pure Energies Aug 2011 - Aug 2012
    Toronto, Ontario, Ca
    • Specialized in residential solar sales, including Power Purchasing Agreements, Solar Leases, and Cash Purchases.• Consistently led in referral rates and maintained the highest closing ratio for 1.5 years.• Recognized as the best sales representative of the year in 2012.• Expert in Ontario mFIT Financing and inside/outside sales practices.

Marcus Joo Skills

Leadership Business Development Sales Renewable Energy Customer Service Management Marketing Strategic Planning Solar Energy Business Strategy Project Management Market Research Start Ups Social Media Entrepreneurship Marketing Strategy Strategy Data Analysis Research Event Planning Salesforce.com Microsoft Office Public Speaking Coaching Wing Chun Financial Modeling Event Management Martial Arts Microsoft Excel Financial Analysis Energy Business Intelligence Product Management New Business Development Javascript

Marcus Joo Education Details

  • Schulich School Of Business - York University
    Schulich School Of Business - York University
    Project Finance
  • Ritsumeikan Asia Pacific University
    Ritsumeikan Asia Pacific University
    International Management

Frequently Asked Questions about Marcus Joo

What company does Marcus Joo work for?

Marcus Joo works for Energypal

What is Marcus Joo's role at the current company?

Marcus Joo's current role is Strategic Growth & RevOps Executive | Co-Founder in Clean Tech | Former CRO.

What is Marcus Joo's email address?

Marcus Joo's email address is ma****@****lar.com

What is Marcus Joo's direct phone number?

Marcus Joo's direct phone number is +164760*****

What schools did Marcus Joo attend?

Marcus Joo attended Schulich School Of Business - York University, Ritsumeikan Asia Pacific University.

What are some of Marcus Joo's interests?

Marcus Joo has interest in Politics.

What skills is Marcus Joo known for?

Marcus Joo has skills like Leadership, Business Development, Sales, Renewable Energy, Customer Service, Management, Marketing, Strategic Planning, Solar Energy, Business Strategy, Project Management, Market Research.

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