Chee Choong Leong personal email
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Leading the marketing frontier at MKA Group, my strategic acumen in managing a diverse brand portfolio is demonstrated through effective P&L management and the successful execution of international joint ventures. Our team's collaborative efforts have cultivated strong distributor relationships across Asia, enhancing regional brand competitiveness and market share.With over two years steering MKA Group's product development and marketing, my focus on New Product Introduction has been pivotal in broadening our market footprint. Leveraging cross-functional teamwork, we've established robust product roadmaps and marketing guidelines that resonate with our dynamic automotive industry, ensuring sustained profitability and growth.
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Marketing & Training ConsultantMc Barracks Apr 2020 - Apr 2022Kuala Lumpur, Malaysia* Soft skill training to corporates * Marketing consultation
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Regional Business Development ManagerMarin Bikes Jan 2015 - Jun 2019Kuala Lumpur, MalaysiaKey Role: * Brand Manager (ASIA).* Brand Marketing (Includes: Digital marketing, KOL, partners engagement, events, product launches, exhibitions, A&P budget management).* Key account servicing and development.* Supply planning, inventory management, and demand forecasting. * B2B account development. * B2C marketing and retail sales lead marketing. * B2C, eCommerce, and marketplace channel development. * Direct brand PnL responsibility. Key successes: - From an abandoned brand into one of the most sought-after brands in multiple bike categories (Touring, Full suspension, Gravel) - Grew distribution channel and brand presence in Malaysia, China, Vietnam, Philippines, India, and Singapore. -
Regional Business Development ManagerPolygon Bikes International Nov 2014 - Jun 2019Asean & ChinaKey Role: * Brand Manager (Malaysia, China and Singapore).* Brand Marketing (Includes: Digital marketing, KOL, partners engagement, events, product launches, exhibitions, A&P budget management).* Key account servicing and development.* Supply planning, inventory management, and demand forecasting. * B2B account development. * B2C marketing and retail sales lead marketing. * B2C, eCommerce, and marketplace channel development. * Direct brand PnL responsibility. Key successes: - Market penetration into a new segment and increased market share - Improved supply and inventory management. - Strong lead generation program. - Successful eCommerce program and channel development. -
Golf Services ManagerMst Group Of Companies May 2010 - Oct 2014Ss13 Subang JayaLoyalty Program & Web Marketing Manager 2010-2011, Business Development Manager 2011-2012, Golf Services Business Division Manager 2012-2014.Key role of a Golf Services Division Manager • Golf Services Retail Operations Management• Business Process Improvement• Social Media lead on MSTGOLF and Sportsdirect.com• Corporate Sales & Marketing on corporate golf services• Projects Bidding and Proposals • Business Unit P&L Management• Product Development and Opportunity Creation For Revenue Drive• Project Management• Event Management• Media & Sponsors Relationship Management• Loyalty program drive, grew from 16,000 to 32,000• MSTGOLF membership magazine publication
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Business Development & Marketing ManagerM.Carden Sdn Bhd Jul 2009 - Oct 2010Selangor, MalaysiaDeveloped an online golf booking service and engaging key industry player in enhancing golf booking services. Designed the system structure of the program and worked closely with the IT team in system development, testing and commercialization.
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Senior Sales AgentGreat Eastern Life Jan 2006 - Dec 2009Kuala Lumpur, MalaysiaFinancial product sales and advisory, focuses mainly on business owner solutions. Actively engage in telemarketing, cold callings and sales presentation. Achieved Great Leo awards in 2006 and MDRT, International Multi-Million Dollar Round Table in 2007, also plays the role of a telemarketing trainer within the group. -
Product Development EngineerIntel Corporation Sep 2004 - Dec 2005Penang, MalaysiaHigh volume and precision microprocessors manufacturing. Responsible in server product testing, data analysis, test program development, new product development and product yield improvement. Key Success: Optimized production test program, reduced loading time by 50% and early defect detection which contributed to an improved manufacturing yield by 5%.
Chee Choong Leong Skills
Chee Choong Leong Education Details
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Business Management & Marketing -
Electronic & Electrical Engineering
Frequently Asked Questions about Chee Choong Leong
What is Chee Choong Leong's role at the current company?
Chee Choong Leong's current role is Marketing Director @ MKA Group | Strategic Pricing, International Marketing.
What is Chee Choong Leong's email address?
Chee Choong Leong's email address is sc****@****ail.com
What schools did Chee Choong Leong attend?
Chee Choong Leong attended University Of Southern Queensland, University Of Leeds.
What are some of Chee Choong Leong's interests?
Chee Choong Leong has interest in Animal Welfare, Environment, Children, Education.
What skills is Chee Choong Leong known for?
Chee Choong Leong has skills like Business Development, Marketing Strategy, Project Management, Marketing Communications, Marketing, Social Media Marketing, Management, Sales, Cross Functional Team Leadership, Brand Management, Social Media, Sales Operations.
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