Marcus Letsch Email & Phone Number

Berlin, DE

Berlin, Berlin, DE

Key responsibilities:- Responsible for all things paid budget allocation and growth targets.- Ownership over media buying via Paid Social, Paid Search, Display, Affiliate and Influencer, TV and OOH, budget allocation and performance targets for Refer a Friend and other incentive programs.- Measurement of media effectiveness (attribution model &.

Berlin, Berlin, DE

Berlin, Berlin, DE

Berlin, Berlin, DE

- managing a team of 4 direct reports & 32 people- set global Display Marketing strategy for Google, Facebook, Snapchat, Twitter, App + Programmatic DSPs, and out of the box initiatives like CTV, Digital audio, DOOH, etc.- drive global Display Marketing growth across DH regions MENA, LATAM, Europe & Asia- drive automation projects around creative.

Berlin, Berlin, DE

- manage a team of 9 direct reports- define global mobile marketing strategy- manage the transition from app networks to fully programmatic- owner of global app tracking & app measurement- drive reporting, campaign & workflow automation- drive attribution modeling & incrementality based measurement for all Display Marketing

Berlin, Berlin, DE

Singapore, Singapore, SG

Singapore, Singapore, SG

Tracking- create, maintain and regular improvement of overall tracking concept through MMP (adjust)- connect tracking concept with all performance channels and adapt to specific requirements (such as Facebook DPA, msearch tracking etc)- supervise QA process of tracking and improving QA automation- inform about new tracking and mobile related features.

Singapore, Singapore, SG

- set up, manage and optimise Google Search more than 40 countries- set up Re-marketing from scratch- grow Mobile Networks as a channel- MMP implementation and ownership over attribution model- monitor, maintain and improve tracking concept & tracking QA

Berlin, Berlin, DE

- responsibilty for all mobile related tasks for as ideas venture app Last Minute Local- set up mobile marketing from scratch- define mobile direct strategy and mobile influencing strategy such as offline etc.- set up of mobile promotion relevant accounts facebook, google adwords, as internal audience platform asmi (Axel Springer Media Impact), managing.

Berlin, DE

- set up and daily management of Facebook Ads- moreover supporting facebook related social media activities- implement facebook mobile ads set up & conduct operational management- improve overall facebook ads channel strategy- responsibility for display campaigns - operational management, reporting & optimization- reporting of Performance and optimization.

Master, International Business

Bachelor'S Degree, Wirtschaft Und Recht