Marcus Letsch Email & Phone Number

Berlin, De

Berlin, Berlin, De

Key responsibilities:- Responsible for all things paid budget allocation and growth targets.- Ownership over media buying via Paid Social, Paid Search, Display, Affiliate and Influencer, TV and OOH, budget allocation and performance targets for Refer a Friend and other incentive programs.- Measurement of media effectiveness (attribution model & incrementality).- Roadmap, testing agenda & team mgmt of 6 Growth Managers.- Automation of workflows, Tooling and Performance Reporting.

Berlin, Berlin, De

Berlin, Berlin, De

Berlin, Berlin, De

- managing a team of 4 direct reports & 32 people- set global Display Marketing strategy for Google, Facebook, Snapchat, Twitter, App + Programmatic DSPs, and out of the box initiatives like CTV, Digital audio, DOOH, etc.- drive global Display Marketing growth across DH regions MENA, LATAM, Europe & Asia- drive automation projects around creative production & optimization, reporting, attribution, performance & workflow optimization for Google, App DSPs, Facebook, Snapchat, Twitter, etc.- drive global app tracking & organic/paid conversion rate optimization projects- drive diverse measurement projects (from awareness to performance) & incrementality based attribution modeling

Berlin, Berlin, De

- manage a team of 9 direct reports- define global mobile marketing strategy- manage the transition from app networks to fully programmatic- owner of global app tracking & app measurement- drive reporting, campaign & workflow automation- drive attribution modeling & incrementality based measurement for all Display Marketing

Berlin, Berlin, De

Singapore, Singapore, Sg

Singapore, Singapore, Sg

Tracking- create, maintain and regular improvement of overall tracking concept through MMP (adjust)- connect tracking concept with all performance channels and adapt to specific requirements (such as Facebook DPA, msearch tracking etc)- supervise QA process of tracking and improving QA automation- inform about new tracking and mobile related features, create specifications, supervise implementation, QA (e.g.: Universal Links, iOS Search, App Indexing, Deeplink attribution and many more)- work on GTM/GA related topicsReporting- encourage KPI reporting and improve mobile marketing relevant reports- improve channel reporting through different BI tools (e.g.Sisense)- based on this optimize ad spend through certain KPIs and improve reports to ensure smooth operations- develop optimization strategies for more than 40 countries- Performance Reporting cross channel, discover synergies and see opportunitiesMobile Networks & Retargeting- lead of mobile networks as a channel for more than 40 countries- operational responsibility for key markets + supervision of all markets ensuring KPIs- discover new ways to advertise such as self managed DSPs (Smadex, AppNexus), direct sources, partnerships etc and improve overall reach- encourage User Acquisition through certain Budget, KPIs and market specific abilities- set up of global Re-targeting activities, conducting and testing advanced user based structures regularly- Ad Briefing from defining specs to implementation and reporting, advise to campaign management within countriesApp Releases- follow and monitor app releases towards marketing topics- work on and define ASO relevant tasks and supervise..tbc...

Singapore, Singapore, Sg

- set up, manage and optimise Google Search more than 40 countries- set up Re-marketing from scratch- grow Mobile Networks as a channel- MMP implementation and ownership over attribution model- monitor, maintain and improve tracking concept & tracking QA

Berlin, Berlin, De

- responsibilty for all mobile related tasks for as ideas venture app Last Minute Local- set up mobile marketing from scratch- define mobile direct strategy and mobile influencing strategy such as offline etc.- set up of mobile promotion relevant accounts facebook, google adwords, as internal audience platform asmi (Axel Springer Media Impact), managing mobile networks - set up channel reporting and optimization through certain business relevant KPIs- managing internal budget and allocation considering diversified channel mix- drive mobile related topics and align improvements on product - representing mobile marketing in venture meetings and drive knowledge sharing between ventures

Berlin, De

- set up and daily management of Facebook Ads- moreover supporting facebook related social media activities- implement facebook mobile ads set up & conduct operational management- improve overall facebook ads channel strategy- responsibility for display campaigns - operational management, reporting & optimization- reporting of Performance and optimization through certain action based KPIs (Leads, Sales etc)- promotional management via channels- improve reporting structures- channel based & analyse past overall/ promotional performance and give suggestions for future campaigns combining sales & marketing activities - compare potential of own Facebook/Display advertising& promotional campaigns vs competitors- supervising & operational management of internal lottery- from creative briefing, through negotiating barter based prizes with external companies

Master, International Business

Bachelor'S Degree, Wirtschaft Und Recht