Marcus Lilja Email & Phone Number

Visby, Se

Visby, Sweden

Marknad och kommunikationschef på Ica Maxi Visby, mitt primära uppdrag kommer handla om att utveckla vår marknadsföring och kommunikation såväl externt som internt. Allt ifrån beprövade och utvecklade kanaler som KSM och DR till att möta kunden på nya sätt, inte minst digitalt.Dagligvaruhandeln står också i en stor förändringsresa digitalt, såväl i butik som online – för oss är det viktigt att vara en del och driva den utvecklingen framåt.Ica Maxi Visby är en av Gotlands största… Show more Marknad och kommunikationschef på Ica Maxi Visby, mitt primära uppdrag kommer handla om att utveckla vår marknadsföring och kommunikation såväl externt som internt. Allt ifrån beprövade och utvecklade kanaler som KSM och DR till att möta kunden på nya sätt, inte minst digitalt.Dagligvaruhandeln står också i en stor förändringsresa digitalt, såväl i butik som online – för oss är det viktigt att vara en del och driva den utvecklingen framåt.Ica Maxi Visby är en av Gotlands största arbetsgivare och en viktig spelare i det gotländska samhället. Dels som största inköpare av lokala produkter och råvaror. Samt igenom de satsningar vi gör inom idrott och samhällsengagemang. Just dessa satsningar och närvaro inom idrott och samhälle är något som finns i vår ryggrad sen starten 2007. Vi kallar det för Maximal Gemenskap - detta ska vi fortsätta att utveckla.--Head of marketing and PR at Ica Maxi Visby, one of the largest employers on the Island of Gotland and an important part of the community. Partly through its engagements in sports and different foundations but as well by being the largest buyer of locally produced goods and produce. Show less

Visby, Gotland County, Sweden

Under våren 2019 startade MIND // SHIFT, en nationell rörelse där man eftersträvar perspektiv och samarbeten, att jobba gränsöverskridande för att gemensamt utforma ett långsiktigt och hållbart arbete för god och jämlik psykisk hälsa. Arbetet bedrivs i ett flertal regioner i landet och på Gotland genom den ideella föreningen MindShift Gotland.Inom MIND//SHIFT Gotland drivs även projektet Guldhjärnan och Guldhjärnegalan som syftar till att utbilda gotlänningar i första hjälpen i psykisk… Show more Under våren 2019 startade MIND // SHIFT, en nationell rörelse där man eftersträvar perspektiv och samarbeten, att jobba gränsöverskridande för att gemensamt utforma ett långsiktigt och hållbart arbete för god och jämlik psykisk hälsa. Arbetet bedrivs i ett flertal regioner i landet och på Gotland genom den ideella föreningen MindShift Gotland.Inom MIND//SHIFT Gotland drivs även projektet Guldhjärnan och Guldhjärnegalan som syftar till att utbilda gotlänningar i första hjälpen i psykisk hälsa.Styrelseledamot och representerar ICA Maxi Visby och vårt engagemang i MIND/SHIFT igenom Maximal Gemenskap. Show less

Gotland County, Sweden

Styrelsemedlem i Goda Gotland.Goda Gotland arbetar för att öka synlighet och tillgänglighet för det breda och spännande utbudet av gotländskt producerad mat och råvaror – gentemot konsumenter, offentligt kök och butiker.

Stockholm, Sweden

Heading up the Viaplay commercial organization and part of the Viaplay management team. The team consist of the following departments;- Sales and marketing movies and series Sweden- Sales and marketing sports Sweden- Sales and marketing Viaplay Store (rental and bought movies)- Performance marketing- Brand, tonality and marketing strategy- In house production studio Key responsibilities- Building the team- Sales and marketing strategy for the… Show more Heading up the Viaplay commercial organization and part of the Viaplay management team. The team consist of the following departments;- Sales and marketing movies and series Sweden- Sales and marketing sports Sweden- Sales and marketing Viaplay Store (rental and bought movies)- Performance marketing- Brand, tonality and marketing strategy- In house production studio Key responsibilities- Building the team- Sales and marketing strategy for the Nordics- Sales KPI's- Budget- Brand development- Enabling and securing close collaboration with the Nordic countries and key departments within Viaplay and MTG such as communication and social media, content, CRM, business intelligence and finance Show less

Stockholm, Sweden

Operationally and strategically responsible for the Viaplay sport sales and part of the commercial management team with full economic and business accountability.Three key areas I have worked on; - Updating the sports strategy- Updating target groups- New marketing concept and social media strategyI work in close collaboration with some of the largest sports brands in the world such as Premier League, Champions League, NHL, NFL and UFC to strengthen their position… Show more Operationally and strategically responsible for the Viaplay sport sales and part of the commercial management team with full economic and business accountability.Three key areas I have worked on; - Updating the sports strategy- Updating target groups- New marketing concept and social media strategyI work in close collaboration with some of the largest sports brands in the world such as Premier League, Champions League, NHL, NFL and UFC to strengthen their position on the Nordic market.Finally also working in close collaboration with several organization within Viaplay and MTG such as CRM, sports content, communication and social media, product development and finance (e.g. creating business cases for sports rights). Show less

Stockholm, Sweden

In Viaplay Store you can buy and rent movies digitally. It's a great complement to our subscription business and enables our customers to get even closer to movies directly from the cinema. As head of Viaplay Store I have the business responsibility (p&l) for the Nordic region. I oversee the commercial aspects such as ongoing marketing (e.g. social media, SEM & in-product communication) and other marketing such as pricing or theme-based campaigns. Commercial-, content- and… Show more In Viaplay Store you can buy and rent movies digitally. It's a great complement to our subscription business and enables our customers to get even closer to movies directly from the cinema. As head of Viaplay Store I have the business responsibility (p&l) for the Nordic region. I oversee the commercial aspects such as ongoing marketing (e.g. social media, SEM & in-product communication) and other marketing such as pricing or theme-based campaigns. Commercial-, content- and pricing-strategy and point of contact with studios and contract negotiation. Also a key stake holder of the product development. Show less

Stockholm, Sweden

Rio 2016 Olympic Games is the biggest sporting event in the world! As commercial project leader I'm responsible for the marketing strategy, marketing campaign, marketing mix and execution for the Viaplay brand. I'm also a part of the PR-, social media-, CRM- and Customer Service-strategy. Handling all contact and submissions towards the International Olympic Committee. Finally also aligning with the product and tech department securing the commercial view-point (e.g. landing pages and… Show more Rio 2016 Olympic Games is the biggest sporting event in the world! As commercial project leader I'm responsible for the marketing strategy, marketing campaign, marketing mix and execution for the Viaplay brand. I'm also a part of the PR-, social media-, CRM- and Customer Service-strategy. Handling all contact and submissions towards the International Olympic Committee. Finally also aligning with the product and tech department securing the commercial view-point (e.g. landing pages and conversion).About Viaplay:Viaplay is the Nordic’s leading online video service for TV, sport, film and kids' content (part of MTGx and MTG) Show less

Stockholm, Sweden

In my role I have three main responsibilities,(1) Lead on all marketing campaigns driving the position of the Eniro brand(2) Acting member of the marketing management team(3) Responsible of developing communication in own channels (+8 million unique visitors each week) and responsible for internal communication of results boosting internal prideI have been a part of updating the marketing and brand strategy and having operational lead on taking forth our new marketing… Show more In my role I have three main responsibilities,(1) Lead on all marketing campaigns driving the position of the Eniro brand(2) Acting member of the marketing management team(3) Responsible of developing communication in own channels (+8 million unique visitors each week) and responsible for internal communication of results boosting internal prideI have been a part of updating the marketing and brand strategy and having operational lead on taking forth our new marketing concept with our agency, as well as implementing them. In all these projects I work closely with the marketing managers in Norway and Denmark and with my colleagues in SEM and social media. All this aims at executing on Eniros new business strategy and driving the position of the Eniro brand. I also have the budget responsibility for this.What we communicate depends highly on the development of our service so in my role I work closely with product development (managers, product owners and developers). In my opinion design, user experience and the service are vital parts of the communication (its interlinked so to speak).As a member of the marketing management team I take active part of how to develop and ensure results for the marketing department, I also have the responsibility to communicate corporate information to my team members.Further more, I work closely with analytics to measure, track and optimize our investments, ensuring the best possible return on investment. But just as well to learn from testing new ideas.Finally I also have product ownership of the customer web and project lead on developing a new customer application. Show less

Stockholm, Sweden

I am part of the Marketing and traffic department were my main responsibility are user communication and return of marketing investments. More specifically I handle the communication in bought and own media (e.g. Eniro.se), furthermore to optimize and drive traffic, conversion and position.Regarding all investments I work in very close co-operation with local marketing managers in each country to ensure the local adaption and local opinions are taken into consideration by our media… Show more I am part of the Marketing and traffic department were my main responsibility are user communication and return of marketing investments. More specifically I handle the communication in bought and own media (e.g. Eniro.se), furthermore to optimize and drive traffic, conversion and position.Regarding all investments I work in very close co-operation with local marketing managers in each country to ensure the local adaption and local opinions are taken into consideration by our media agencies and advertising bureaus. I also work closely with my colleagues responsible for social media, SEM and product development.Finally I also have the product ownership of our customer web, meaning I am responsible for prioritizing backlog and formulating ideas to drive development forward. This work is being done with our customer web development team in Poland. Show less

Stockholm, Sweden

Responsible for developing and executing go-to-market plans for the Eniro Group. Furthermore developing re-boosts plans and strategies for existing products and services. Working closely with for example sales directors, product owners and managers and the marketing department. Furthermore I also have my own product ownership. Being responsible for maintaining the product, formulating ideas and driving development forward. Requires keeping track on KPI's and conducting analysis to drive… Show more Responsible for developing and executing go-to-market plans for the Eniro Group. Furthermore developing re-boosts plans and strategies for existing products and services. Working closely with for example sales directors, product owners and managers and the marketing department. Furthermore I also have my own product ownership. Being responsible for maintaining the product, formulating ideas and driving development forward. Requires keeping track on KPI's and conducting analysis to drive a fact-based development.Products under my responsibility are customer web, sales tool, Facebookpages and reviews on all main sites (e.g. eniro.se). Show less

Stockholm, Sweden

Strategic business developer within Eniro Sweden AB and go-to-market department, reporting to the vice president of Eniro Sweden and head of go-to-market.I worked very close with the sales organization introducing new products, arranged sales competitions and conducted several analyses among many things. In my role I also had regular contact with the marketing and customer communications department and product development.

Stockholm, Sweden

A one year position where I followed the CEO of Eniro Sweden and being part of his management team. The job was always on and I did work such as preparing presentations for business reviews, board presentations and external presentations. I prepared and took part in meetings and taking minutes. I also conducted different market analysis and minor projects.

Master'S Degree, Management, Master Of Science In Management Studies

Activities and Societies: - Stockholm School of Business Student Association Had one exchange semester in Thailand at Thammasat University.

Master'S Degree, Management (Exchange Semester)

Activities and Societies: Member of the Nordic Young Professional network connected to the Nordic Thai Chambers of commerce. Events such.

Bachelor'S Degree, Business Administration

Main fields of study were marketing and management. But I also attended courses in economic psychology and rhetoric.