North America Campaign Manager, Telecom, Media & Entertainment Industry Marketing
Armonk, New York, Ny, Us
The Campaign Manager responsible for leading & developing compelling multi-channel marketing campaigns that are engaging all companies within the Telecom, Media & Entertainment industry across all of North America.Responsible for demand generation, and end-to-end integrated marketing campaign planning & execution throughout all touch points in the customer journey. Includes an emphasis on Digital Marketing and Event Marketing.Focusing on Cloud, AI, Cyber Security, & Blockchain imperatives & solutions relative to the TME industry.- Customer Journey Mapping: defining logic, optimizing, assessing content, lead management- Sponsorship & Events: proprietary & 3rd party - Digital Marketing: paid media... search, social, programmatic, native, etc...- Market Segmentation - Budget Management & Allocation- Cohesive Storytelling: integrated marketing across multiple channels- Marketing pipeline forecasting