Marcus Mitchell Email & Phone Number

Austin, TX, US

Austin, TX, US

• Conduct Salesforce sales and marketing performance audits analyzing lead generation and digital marketing programs. Audit areas include Salesforce, MCAE, social media marketing, email marketing, campaign automaton.
• Collaborate with stakeholders on program requirements, project scope, journey mapping, persona development, and overall roadmap strategy.
• Work with cross-functional teams and technology vendors to optimize tech stacks and enable sales and marketing teams to drive revenue growth and improve overall brand experiences

Rosemont, IL, US

• Kuvare Asset Management: Life Insurance Portfolio
• Conducted a multi-brand MCAE implementation for United Life Insurance, Guaranty Income Life Insurance (Gilico), and Lincoln Benefit Life.
• Set up a Go-to-Webinar event program with Engagement Studio nurture campaigns, created personalized email copy for sales, social media integration, and enhanced reporting capabilities
• Created branded email templates and Pardot landing pages with WordPress plugin integrations for each site
• Worked with marketing operations, sales, brand managers, Salesforce admins, and development team's throughout the project lifecycle - conducted user testing with sales and marketing identifying training requirements.

Southlake, Texas, US

• Global Salesforce Consultancy
• Conducted multiple Pardot Implementations for organizations in the real estate, finance, lending, and asset management verticals
• Led a managed services team responsible for optimizing client’s Salesforce and Pardot instances by solving complex business problems
• Designed, executed, and managed email campaigns for multiple brands that nurtured prospects through the sales funnel and grew pipelines by 18% - 23%

Seattle, Washington, US

• B2B Group Purchasing Agency (Customers: Verizon, Sherwin-Williams, and American Express)
• Conducted an enterprise MCAE audit on 1 million + prospects – data analysis uncovered gaps with location data adding a 60% increase in the size of list segmentations supporting fortune 500 advertising campaigns
• Supported the company migration from Pardot Classic to the Pardot Lightning App that included 6 years of lead generation and digital marketing campaign data.
• Implemented an annual event program, created email templates, conducted list imports, & campaign execution
• Integrated Pardot with google analytics, campaign tracking, landing pages, email templates, and AdWords for two WordPress brand websites

Beaverton, Oregon, US

• Digital Transformation Agency | Loyalty Service Provider | Preferred Salesforce Partner
• Conducted requirements gathering, created proposals, SOW's, and Pardot platform documentation
• Hired, managed, and trained Pardot resources | created implementation workbooks that improved project delivery times by 20%
• Implemented PK's Pardot training and demo org focusing on experience automation - including Salesforce Engage, B2B Analytics, ABM, Campaign influence, Engagement History, and non-native Pardot integrations
• PK named a Leader in "The Forrester Wave™: Loyalty Service Providers, Q3 2021 & Salesforce’s preferred partner

Tampa, Florida, US

• Digital Agency and System Integrator
• Conducted Pardot implementations in the Health Sciences & Pharma sectors
• Pardot and WordPress integrations that provided new performance data allowing CX | UX optimization
• Conducted email campaign setup and execution for virtual event series during the pandemic

Irving, Texas, US

• PrimeSource Building Products is the largest manufacturer and distributor of fasteners (nails, screws, etc.) in the country with 34 distribution centers.
• Conducted an enterprise Pardot audit identifying gaps with email deliverability increasing CTR’s by 27%
• Implemented an end of year email campaign helping PrimeSource's 33 US distribution centers sell all of their EOY inventory. Each email included over 35 personalized fields including a pdf with each customer's (Home.

Arlington, TX, US

• Salesforce Consultancy - BidBook Construction CRM
• Marketing automation and platform integrations with Salesforce, WordPress, Google Analytics, social media & data provider platforms
• Conduct data cleansing, list building, advanced segmentation, industry & keyword research, A/B and multivariate testing, email & landing page copy, and analytics to support the customer journey.
• Ability to work with cross-functional agency and in-house sales and marketing teams

Dallas, TX, US

• Management-consulting firm headquartered in Dallas, TX
• Lead generation program optimization, data provider platform integration, and data cleanse & enrichment.

Scottsdale, Arizona, US

• Enterprise Salesforce & Lead Generation Program Implementation
• Pardot, Salesforce, and WordPress Integration

Scottsdale, AZ, US

• Digital Marketing Agency
• Managed end to end lead generation programs for a Digital Marketing Agency and Private Equity Firm
• Led Salesforce implementation and data migration including a data cleanse and enrichment using InsideView, OneSource, and D&B
• Implemented and executed an 18-webinar marketing campaign with partners like Forrester, Jay Bear, Gary Vaynerchuk, Digiday, Digital Marketing Association, Marketing Land, and Digital Marketing Depot
• Worked with internal & external Sales, Content, Lifecycle, SEO, Social Media, and Paid Search teamsMet and exceeded outbound lead gen goals using ABM - set meetings with top fortune 500 accounts in insurance, banking.
• Program results: OMMA Search Agency of the Year | # 75 in the INC 500/5000 Fastest Growing Private Companies | Strong Net Promoter Score (NPS)

Austin, Texas, US

• Digital Marketing Agency
• Sr. Account Manager overseeing Nehmedia's largest GA & PPC accounts (HP, Genomic Health, ROTC and Air Force)
• Oversaw Prism’s Keyword Research product launch and beta testing program

US

• Local SEO & Paid Search
• Supported PPC, SEO, SEM, and Social Media Marketing programs for SMB.

• Local SEO & Paid Search - San Antonio, TX
• Supported SEO, SEM, and Social Media Marketing programs for SMB

• MomentumSI was acquired by VMwareUS-based provider of Cloud Migration, BPM, Big Data, Advanced Architecture (SOA), and DevOps solutions to Fortune 100 clients | Bank of America, Walmart, etc.
• Responsible for developing and nurturing top of the sales funnel pipeline activity
• Partner lead - liaison for inside sales, event planning, and channel sales
• Generated new opportunities and grew existing business with Fortune 500 companies

Round Rock, Texas, US

• Sr. Account Manager and Team Lead responsible for multi-million-dollar quotas
• Sold 20+ different software brands including enterprise Microsoft agreements

Jacksonville, FL, US

• Subscription based business Information provider | Hoover's Company Profiles
• Managed 65 inside sales reps while overseeing day to day sales operations and strategy
• Awards: Manager of the Month | Manager of the Quarter | Manager of the Year

Round Rock, Texas, US

• 12 month internship covering Software, Hardware and Services
• Finished in the top 5% of total sales in intern class