My job title may say "marketing guy" to most people., but I'm more than that. I'm a single father, an entrepreneur, a graphic designer, an author, and a fan of mid-century furniture.I’m passionate about these things because of the way they make me feel when I participate in them. There's a deep emotional connection to each of them.Emotional connection matters most. To succeed in today's competitive markets, we can no longer rely solely on SEO, content, and AdWords. We have to connect at a deeper level.Anytime we buy something, whether it's a beer, a house, season tickets, or even the organizations we participate in, our decision is driven heavily by how those things make us feel. We trust our instincts and look to reward ourselves with those emotional connections.These purchases speak to us on a primal level. They may be for a cause we believe in, memories of someone we miss, a moment of success or hardship, or times when work kept us away from family. Even so, we still make that special effort, like buying a gift for your child before catching a flight.My philosophy is that real impact comes from connecting messages to emotions. Words matter. I focus on delivering meaningful messages that resonate with people at the right time and place to the proper audience.I’ve done this for Fortune 500 companies (Salesforce, Facebook, Box, Instagram), startups, and non-profits. I will do the same for you. What should we work on next?
Listed skills include Start Ups, Social Media, Entrepreneurship, Marketing, and 46 others.
