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Bespoke consulting firm specializing in brand messaging, product marketing, and fractional CMO services, including customer & market research, competitive analysis, and building strong feedback loops within cross-functional teams.• 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 $𝟯𝟮𝗠 𝗼𝗳 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗶𝗻 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 by developing the name, storytelling, and brand activation to bring the Salesforce Analytics brand to life with consistent messaging that resonates with customers.• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 $𝟮𝟭𝗠 𝗼𝗳 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗶𝗻 𝟰 𝗺𝗼𝗻𝘁𝗵𝘀 by owning the go-to-market strategy for Box's Office 360 integration product launch for Partner Marketing. Built sales enablement touch-points and marketing outreach tools for internal teams.• Created a collaborative go-to-market initiative for Facebook's lead management API to optimize business & retail customer messaging 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗳 𝟮𝟰% 𝗼𝘃𝗲𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

• Fostered strong relationships with key stakeholders across product, sales, marketing, and customer success teams to ensure alignment and collaboration on strategic initiatives.• Supervised in-depth competitive analysis to identify market gaps and market requirements and inform product positioning strategies, 𝗿𝗲𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝗻 𝗮 𝟮𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘄𝗶𝗻 𝗿𝗮𝘁𝗲𝘀.• Converted a Rolodex-powered sales process into a data-driven ABM campaign utilizing HubSpot, LinkedIn, & Apollo, 𝗽𝗿𝗼𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝟰𝟴𝟯% 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗹𝗲𝗮𝗱𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝟱 𝗺𝗼𝗻𝘁𝗵𝘀.

• Created compelling product narratives and messaging architecture that aligned with the brand voice and resonated with the target audience, effectively communicating the API’s benefits in discovering new audiences, personalizing engagements, and creating commerce opportunities through ads, shops, and conversations.• Led discovery interviews to gain in-depth insights into the product, audience, and sales priorities, informing the development of a strategic messaging framework and brand narrative for the new Messenger API.• Collaborated with the design team to ensure cohesive workflow and alignment of imagery, language, and slide design, enhancing presentation quality and consistency in brand messaging.

• Readied development and execution of brand narrative for a new lead management and API product launch. • Developed product & sales enablement programs, enhancing the sales team's ability to position and sellproducts effectively, • 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝟮𝟰% 𝗼𝘃𝗲𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀.• Conducted competitive analysis to refine product integration, positioning, and market strategy.

• Orchestrated focus groups and user interviews to gather insights on customer pain points and preferences, developing compelling enterprise stories.• Managed product marketing and cross-functional collaboration between customers, sales, and product teams, facilitating continuous improvement and alignment with market needs.• 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 $𝟯𝟮𝗠 𝗶𝗻 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 through a strategic brand naming and storytelling initiative for Salesforce Wave Analytics product.

• Optimized brand messaging and value propositions for new integration with Microsoft Office 365• Generated a "Marketing-In-A-Box" go-to-market package and collateral for the partner marketing team, which 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 $𝟮𝟭𝗠 𝗼𝗳 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗶𝗻 𝗷𝘂𝘀𝘁 𝗳𝗼𝘂𝗿 𝗺𝗼𝗻𝘁𝗵𝘀• Produced sales one-sheets, battle cards, email scripts, pitch decks, and other sales enablement collateral for the partner marketing team

Led students on 𝘀𝘁𝗼𝗿𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗼𝗺𝗽𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗼𝗽𝘁𝗶𝗺𝗮𝗹 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 as an Adjunct Instructor during the "AI for Writing" series for Harvard Alumni Entrepreneur Association.

70th anniversary of the Universal Declaration of Human Rights, and 50% of the world are now part of the digital age. More than AI, data privacy, or internet governance, will emerging technologies contribute to peace overall, or will they undermine it?

• Planned product launch for a climate-friendly car manufacturer, significantly raising brand awareness and 𝘀𝗲𝗰𝘂𝗿𝗶𝗻𝗴 $𝟯𝟯𝟱𝗠 𝗶𝗻 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝘁𝗮𝘅 𝗴𝗿𝗮𝗻𝘁𝘀.• Restructured product positioning and messaging to differentiate the company in the market.• Collaborated with product and sales teams, ensuring secured product value proposition, effective productenablement, and compelling luxury automotive market penetration.

My innovation, Addvocate, pioneered the category creation for employee advocacy, and established a new social marketing method, driving massive market recognition and leading to our successful exit to a competitor, Trap!t.• Executed competitive analysis & market research to identify opportunities, threats, and data-driven strategic decision-making, resulting in a 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗹𝗲𝗮𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗯𝘆 𝟰𝟳% 𝗮𝗻𝗱 𝟳𝟮% 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲𝘀.• Built and maintained strong relationships with young team members, creating skill-development opportunities, also including venture capital and industry stakeholders, securing financial backing and strategic partnerships.

• Achieved a +1,400% increase in lead capture by applying industry best practices to SMB landing pages, reducing pages and CTAs while introducing a video tutorial page to address popular customer FAQs• Founded Social Marketing team, developed standards of excellence, and boosted corporate blog and news traffic by +830% by rebuilding corporate blog initiative, combining legacy content, and introducing a calendaring schedule to make regular content marketing cadence more efficient• Achieved a 1,945% growth in social channel audience within two years by creating an MVP program to recognize active contributors and leading a relationship-building program called #AskForce with MVP followers who had a passion to collaborate in supporting new customers

UserVoice.com offers customers a comprehensive platform for collecting, managing, and analyzing user feedback to enhance customer support and drive product development.• Facilitated extensive analyst and user market research, leading focus groups and customer interviews to inform and expand user feedback engagement strategies 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗮 𝟵𝟯% 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲.• Achieved rapid profitability through creative marketing initiatives and strategic product placement opportunities among highly visible partners, significantly impacting product adoption & 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝘂𝘀𝗲𝗿 𝗯𝗮𝘀𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝟭𝟲𝟯% 𝗠𝗼𝗠 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝘃𝗲𝗿 𝗻𝗶𝗻𝗲 𝗺𝗼𝗻𝘁𝗵𝘀 resulting in Venture Capital raise during a down economy.• Installed a robust feedback loop with support and product teams, continuously driving product improvement based on customer feedback, user insights, competitive analysis, and market trends.