Marcus Neureiter Email & Phone Number

Achern, BW, DE

Frankfurt/Rhein-Main

Act as a transformational partner for clients to help clients center customer centricity and business agility in the context of digital business transformation Work autonomously in the strategic ownership of larger, more complex projects or engagements - from discovery to release Work closely with consulting and other capabilities to identify new value.

Frankfurt Am Main Und Umgebung, Deutschland

• Work with global and regional commercial teams to define and execute Customer Experience strategies across various regions, sub-regions and countries
• Promote a customer-centric culture, aligning all functions and metrics to improve customer experience
• Provide industry best practices including internal and external benchmarking
• Improve transactional customer satisfaction processes that power the partner ecosystem, professional services project quality and customer support incident resolution feedback systems
• Ensure that organizational design, tools and KPIs are driven by customer-centric approach
• Develop and deploy infrastructure and tools to revolutionize the way Fidelity engage, transact and serve its customers

Zürich Und Umgebung, Schweiz

• Scope & Main Responsibilities
• Consulting in national and international projects to optimize customer experience management in the light of digital transformation
• Help clients to become more customer-centric by introducing or further developing focus capabilities and solutions like customer experience management, customer journey mapping, customer feedback, customer loyalty.
• Contribute with analysis and concept development to optimize customer journeys across all classical and digital communication and sales channels to reduce the cost of service and improve customer satisfaction
• Support in the definition of customer experience KPIs and create reports to continuously measure business impact of customer experience activities
• Project lead of interdisciplinary projects together with clients in marketing, customer service and IT departments and ensure project delivery in quality, time and budget

Zurich, Switzerland

• Scope & Main Responsibilities
• Member of the CEO-Group developing a Digital Business Modell for Sanitas, leading the strategic initiatives to establish Trigger-based Marketing and Personalization of Content-Management
• Development and Advancement of Statistic Models about Customers and Markets (e.g. Churn, Customer Value, Market Prediction)
• Contributing the annual Pricing and Sales Planning by Competitive Intelligence and Market Modelling
• Customer Experience Management
• Customer Satisfaction Management (NPS)

Switzerland

• Scope & Main Responsibilities
• Professional leadership and economic responsibility for both the Healthcare Research & CRM-Services Units
• Key Account Management for the Clients with branch offices in Switzerland in RX, Life Science, OTC/Nutrition and medical devices
• Relaunch of the CRM-Services of GfK Switzerland
• Develop and establish new research and CRM tools incl. its marketingKey Achievements & Accomplishments
• Contracting and technical implementation of a strategic business co-operation with Cegedim (CRM)Main focus of Healthcare Market Research on Dermatology, Cardio vascular / Hypertensive, Metabolic / Diabetes, Psychiatry.

• Scope & Main Responsibilities
• Develop and support the implementation of appropriate methods and modes (incl. segmentation logic) and facilitating best­practice sharing within the organization
• Drive the process of generating, translating, and consulting on actionable insights, efficiently communicating and sharing insights through-out the organisation
• Create forecasts on sales and revenue of new indication opportunities to inform go/no-go funding decisions
• Set up and execution of brand performance and communication measurement, incl. econometric modelling and qualitative and quantitative pre and post measurement of campaigns
• Create and execute a comprehensive primary market research plan, working with external vendors to gather valuable insight directly from patients, consumers, HCPs, Pharmacists while owning the budget and final.

Mölln, Germany

• Scope & Main Responsibilities
• Professional Leadership and Economic Responsibility of the Team “Brand & Communication Research”
• Comprehensive methodical and economic management of the main Client Wrigley for all their three regional Business Units:- UK / Iberia, - Central and Eastern Europe,- France / Benelux / Scandinavia
• Embedded Consultant of the Senior Management of INRA Praha (Prague, Czech Republic in 1999)

Stuttgart

• Scope & Main Responsibilities
• Project management of qualitative and quantitative research surveys, focusing on clients from FMCG and durables industry (B2B)
• Appointee for methods and statistics