Led product design for four major features and several utility tools, balancing the needs of each to ensure a consistent experience across all products.Grounded design decisions in design thinking and user-centered design principles, advocated for usability and accessibility (WCAG 2), and maintained a principled commitment to clean aesthetics. This approach resulted in reduced support requests and steady increases in customer engagement with online portal services.

Led product design of the company's first widely-adopted SaaS products. These products enabled customers to manage highly-sensitive emergency incident cases and to customize the company's premier hybrid AI/machine-learning and human-review student-safety service. They also allowed customers to satisfy data retention policies relating to the possibility of litigation and FOIA requests or mandates by state policies.Led design for a major revision to the company’s primary content-evaluation and customer-notification service used during student emergencies (e.g., suicides), focusing on sequential reductions in decisions based on prior choices and reducing total interactions. This enabled the internal safety team to focus more of their energy on evaluating content, not on remembering response protocols, contributing to year-over-year increases in student lives saved.

Designed UI and interaction patterns in translation of industry-leading enterprise desktop application to browser-based SaaS application and native mobile apps (iOS, Android).Selected to participate on the company-cultural interview board to evaluate cultural fit of job candidates.Conducted discovery / task analysis activities to inform design choices.Synthesized insights into actionable concepts, including documenting recommendations for future enhancements to inform roadmap planning.Mitigated risk by validating concepts with available resources, including users/customers, SMEs, product management, and executive leadership.

Translated business and user requirements into design concepts, involving wireframes, low-/high-fidelity mockups, prototypes developed in Axure or HTML/CSS/JavaScript, system diagrams, and visual design.Improved usability of enterprise web application through redesign of system UI and interaction design, involving task analysis, user co-design partnerships, and user testing.Captured stakeholder buy-in on cross-functional team through presentations and iterative design reviews with executive leadership, project management, and engineering.Advocated usability improvements and user-centered design process.Wrote design specifications and system feedback messaging.

Designed identity/logo branding and marketing collateral for small to medium businesses.Conducted web and email marketing campaigns, designing and coding custom HTML emails and website landing pages.

Collaborated on A/B testing and standardizing customer experience across marketing touchpoints, contributing to 150% increase in e-commerce ticket-purchase conversion rate.Facilitated design and feature ideation for company website redesign, involving low-/high-fidelity mockups and coded prototypes built on Bootstrap framework.Improved customer engagement designing for social media, newsletters, sweepstakes, and buzz-marketing promotions, contributing to a 335% increase in blog traffic.Designed for mobile devices, including responsive web design, updates to native mobile apps, and creation of a mobile-browser game.

Designed and built company website and blog, involving integration with Eloqua marketing platform.Improved usability of enterprise software application through UI enhancements based on customer feedback.Designed dashboard data visualizations for enterprise desktop application.Collaborated with SEO/analytics consultants to increase website conversion rate via incremental enhancements to information architecture and user flows.Developed company brand identity, extended across web, print, and events.Designed wide-format exhibition displays.

Facilitated migration of company website into CMS, providing visual design, UI enhancements, and code development.Improved standard of design for company website and marketing.Designed for email marketing campaigns / landing pages.Supported sales process via customized literature packs designed to convert leads.

Created UI components, icons, dashboards, and Flash demos for enterprise administrator and system management software suites.Executed all company print design and production, contributing to growth in sales from 10 million to 18 million at time of company acquisition by Microsoft.Designed channel-partner website and adapted company marketing assets into white-label partner resources, contributing to channel program growth to 500 partners in 72 countries and 35% of company’s new business revenue in first year.Mentored junior designers.

Increased public awareness of safety and environmental protection initiatives via design for web, offset print, and video, including brochures, books, wide-format displays, billboards, television graphics, apparel silkscreen, and other media with statewide visibility.