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Marcus Phipps personal email
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I am a go-to-market and marketing leader with extensive experience in IT solutions, including cloud infrastructure, data center and campus networking, computing and converged/hyperconverged infrastructure. My focus has been in developing route-to-market strategies for a product or solution, then defining audience-based messaging, incentives, programs and seller enablement to drive sales. My approach is to start with the customer problem and how the customer expects to consume that product. This means mapping technology to buyers, pain points, projects and desired outcomes. For partners (channel, distributors, OEMs), this means understanding their careabouts, profitability, and competitive positioning to deliver to them a solution they can effectively driveI derive my energy in any company by solving problems, not be focusing specifically on the technology. I believe in goal-oriented and collaborative leadership. This involves strong conflict resolution skills, negotiation and influence with the ability to work effectively with a wide range of collaborators and decision makers. I’ve had the opportunity to lead and work through transformational change in a fast-paced and highly matrixed organization.Over my career, I have a reputation of building, leading and motivating high performance teams and cross-functional working groups. Business Acumen• Go-to-Market Strategy (with both a product and route-to-market lens)• Data-driven Execution• Product and Solution Marketing• Sales and Partner Enablement • Global Marketing Campaigns, including events, programs and metrics• Leadership and Management ✉ mphipps0401@gmail.com
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Senior Director, Cloud Infrastructure Route-To-Market Sales And StrategyVmware 2021 - 2024Palo Alto, California, United StatesDrove partner go-to-market strategy across routes to market (distribution, channel, OEM) for vSphere+, vSAN and VMware Cloud FoundationLed a team of 14 people responsible for partner go-to-market strategy and a partner-led sales motion for VMware vSAN and VxRail solutionsEngaged partner ecosystem to provide training and enablement, connect partner and core sellers and drive targeted sales approach for HCI and VMware Cloud Foundation solutionsLed creation and launch of Master Services Competency for VMware Cloud FoundationWorked cross-functionally to build a route to market framework and roadmap to internally track and manage status -
Director, Partner Go-To-Market And Sales Acceleration, Networking And SecurityVmware 2019 - 2021Palo Alto, CaCreated and executed NSX go-to-market plan through partners ecosystem, focused on expanding number of Master Services Competent partners, creating pipeline and closing sales, and profitably driving NSX deploymentsBuilt and led virtual team to execute focused partner activation and go-to-market for VMware Cloud Foundation, including a model to showcase partner services profitability for Cloud Foundation.
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Director, Go-To-Market Strategy And TransformationCisco 2016 - 2018Led the go-to-market strategy for the multi-million dollar Enterprise Networking business, including the ISR routing and Catalyst switching and wireless product linesLed development of Digital Networking Architecture (DNA) use case, buyer analysis, adoption motions and core messaging, which led to training of thousands of sales reps, partners and distributorsPartnered cross-functionally to drive growth and business transformation through marketing execution and field/channel enablement Developed strategy for new product introductions in order to streamline release of hardware and software products; ensure value chain was prepared and enabled for new products at the right time. -
Director, Data Center Solutions MarketingCisco 2013 - 2016San Jose, CaDrove solutions marketing for converged infrastructure solutions with storage partners (NetApp and EMC), Big Data/Analytics solutions (Cloudera, Splunk) and business applications (SAP, Microsoft). Supported and grew business to $2 billion in UCS sales Led team of seasoned marketing professionals in content/message creation, joint marketing with partners, sales enablement, and awareness/demand generation supporting a multi-billion dollar business for Cisco Unified Computing System.
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Senior Manager, Data Center And Cloud MarketingCisco 2010 - 2013San Jose, CaCreated and drove the overall messaging and marketing of Cisco's Unified Data Center platform and Enterprise Cloud portfolio while leading and managing the marketing strategy to drive awareness of Cisco's Data Center strategy.
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Senior Manager, Data Center Partner Ecosystem MarketingCisco 2008 - 2010San Jose, CaResponsible for leading team of partner marketing managers supporting Intel, VMware, SAP, EMC, NetApp, Citrix, and VCE. Launched Vblock with VCE, EMC and VMware and FlexPod with NetApp, resulting in multibillion dollar solutions for those companies.
Marcus Phipps Skills
Marcus Phipps Education Details
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Aeronautical Engineering
Frequently Asked Questions about Marcus Phipps
What is Marcus Phipps's role at the current company?
Marcus Phipps's current role is Product Marketing Leader | Go-to-Market Strategy | Marketing Transformation | Seller Enablement | Leadership.
What is Marcus Phipps's email address?
Marcus Phipps's email address is m.****@****sco.com
What is Marcus Phipps's direct phone number?
Marcus Phipps's direct phone number is (800) 553*****
What schools did Marcus Phipps attend?
Marcus Phipps attended California Polytechnic State University-San Luis Obispo.
What skills is Marcus Phipps known for?
Marcus Phipps has skills like Data Center, Cloud Computing, Go To Market Strategy, Enterprise Software, Sales Enablement, Product Marketing, Cross Functional Team Leadership, Messaging, Cisco Technologies, Network Architecture, Strategic Partnerships, Saas.
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Marcus Phipps
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Marcus Phipps
Business Owner And Army Veteran, Building Relationships And Exploring Opportunities | Comptia Security + Ce | Ec-Council Certified Ethical Hacker (C|Eh) | Splunk Core Certified User | Devops Pathway - Intellectual PointFreeland, Wa3hotmail.com, yahoo.com, boeing.com1 +171920XXXXX
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