I am a go-to-market and marketing leader with extensive experience in IT solutions, including cloud infrastructure, data center and campus networking, computing and converged/hyperconverged infrastructure. My focus has been in developing route-to-market strategies for a product or solution, then defining audience-based messaging, incentives, programs and seller enablement to drive sales. My approach is to start with the customer problem and how the customer expects to consume that product. This means mapping technology to buyers, pain points, projects and desired outcomes. For partners (channel, distributors, OEMs), this means understanding their careabouts, profitability, and competitive positioning to deliver to them a solution they can effectively driveI derive my energy in any company by solving problems, not be focusing specifically on the technology. I believe in goal-oriented and collaborative leadership. This involves strong conflict resolution skills, negotiation and influence with the ability to work effectively with a wide range of collaborators and decision makers. I’ve had the opportunity to lead and work through transformational change in a fast-paced and highly matrixed organization.Over my career, I have a reputation of building, leading and motivating high performance teams and cross-functional working groups. Business Acumen• Go-to-Market Strategy (with both a product and route-to-market lens)• Data-driven Execution• Product and Solution Marketing• Sales and Partner Enablement • Global Marketing Campaigns, including events, programs and metrics• Leadership and Management ✉ mphipps0401@gmail.com
Listed skills include Data Center, Cloud Computing, Go To Market Strategy, Enterprise Software, and 34 others.
