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Experienced advertising professional specializing in partnerships, product, monetization, and privacy. I am passionate about ad supported media and the innovations in communication they unlock. I aspire to continue building on my strong foundation of value-driven problem solving through unique approaches to partnerships and privacy.
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Partner ManagerMeta Jul 2019 - PresentMenlo Park, Ca, Us- Created and led multiple commercial partnerships, consistently exceeding goals - Managed internal and external stakeholder alignment and execution - Piloted custom solutions with partners to unlock growth- Educated partners on monetization, industry trends, and platform offerings - Launched Meta’s Initial Partner Brand Safety Integrations - Leveraged data to define new KPIs to enrich stakeholder conversations - Mobile App Promotion Summit 2021 Speaker - Winner: 2020 Audience Network Global Impact Award -
Privacy Program ManagerMeta Aug 2017 - Aug 2019Menlo Park, Ca, Us- Led cross-functional privacy program reviewing Facebook ad solutions - Drove consensus across product, legal, and policy stakeholders- Established program goals focused around Privacy by Design- Influenced product roadmaps through education on privacy changes- Escalated issues to the highest levels of the organization for resolution- Represented Meta at multiple industry events
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Solutions ArchitectFox (Film, Tv And Sports) Jul 2015 - Aug 2017New York, Ny, Us- Partnered with product in the collection of video advertising product requirements- Owned solutions for unlocking Targeting and Measurement monetization growth- Led Industry Certifications- Collaborated cross-functionally with our various publishing organizations- Managed advertising and marketing partnerships -
Influencer Monetization ManagerMachinima Jul 2014 - Jul 2015Burbank, Ca, Us- Led campaign operations for the Machinima Influencer Network- Responsible for 1st and 3rd party yield of network supply- Managed ad platform partnerships- Developed models for creator sponsorships - Partnered with Sales to educate advertisers on the value of influencers -
Mobile Product Marketing Manager(Layoff)Edmunds.Com Mar 2013 - Jun 2014Santa Monica, Ca, Us- Led the collection of inbound for mobile ads on Edmunds site and apps- Owned Mobile GTM communications through sales- Defined new mobile ad features- Educated and advocated internally for mobile ad monetization growth -
Mobile Advertising Operations ManagerCbs Interactive Apr 2011 - Mar 2013San Francisco, Ca, UsManaged mobile ad product development for CBS properties, partnering with Product, Marketing, and Sales to ensure the success. During Q3 and Q4 of 2011 I also assumed management responsibilities for two employees. - Defined mobile ad roadmap for the family of CBS properties - Winner: CBS’ Interactive Hack Day -
Marketing Manager(Layoff)Disney Interactive Media Group Dec 2010 - Apr 2011Glendale, California, Us -
Partner ManagerValueclick Jun 2009 - Dec 2010Chicago, Illinois, Us- Developed and maintained meaningful publisher relationships- Analyzed data to identify opportunities to grow publisher’s business on the network- Collaborated with Demand Management Team on campaign delivery -
Technical Account ManagerMicrosoft 2008 - 2009Redmond, Washington, Us- Ad inventory supported includes display and video across MSN, Fox Sports, Facebook, Hotmail, and MSNBC - Experienced with CDNs, CMSs, and DMPs to deliver advertising- Took part in Microsoft’s Academy of College Hires program -Interfaced directly with partners to ensure success and satisfaction -
Product Pro InternAt&T 2007 - 2007Dallas, Tx, Us- Served as part of the iPhone launch team in AT&T stores when the IPhone was released- Went beyond my training to learn more about the product - Served as in-store product expert, driving iPhone sales to second in our region -
Management InternAt&T Jun 2006 - Aug 2006Dallas, Tx, Us- Brought in over the summer to take a fresh look and their tools and services and come up with some ways to stream line their process - Got in contact with key decision makers to get cost and man power estimates- Presented my findings to management for plan that would save our office upwards of $80,000 in lost revenue.
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Marketing InternTime Warner Cable Jan 2006 - May 2006Stamford, Ct, Us- Promoted local On Demand content - Co-designed Local On Demand Website - Contributed in the launch of a new On Demand video dating product through ideation, production, and execution
Marcus Poe Skills
Marcus Poe Education Details
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Rensselaer Polytechnic InstituteAnd Communication
Frequently Asked Questions about Marcus Poe
What company does Marcus Poe work for?
Marcus Poe works for Meta
What is Marcus Poe's role at the current company?
Marcus Poe's current role is Partnerships at Meta.
What is Marcus Poe's email address?
Marcus Poe's email address is mpoe@fb.com
What is Marcus Poe's direct phone number?
Marcus Poe's direct phone number is +132330*****
What schools did Marcus Poe attend?
Marcus Poe attended Rensselaer Polytechnic Institute.
What skills is Marcus Poe known for?
Marcus Poe has skills like Online Advertising, Mobile Advertising, Mobile Devices, Advertising, Digital Media, Omniture, Rich Media, Mobile Applications, Advertising Sales, Advertising Operations, Online Marketing, Digital Marketing.
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