Marcus Wilson Email & Phone Number

Stafford, Gb

Liverpool, United Kingdom

Liverpool

Lead a team responsible for the University’s corporate marketing communications including £100k budget management; brand and reputation management; policy, research and impact communications; commercial services marketing; events promotion; Vice-Chancellor communications; and internal communication.Key achievements include:Developed the marketing and communications strategy and plan to launch the Judge Dredd retrospective exhibition at the University’s Victoria Gallery & Museum, which has since become the venues most visited, with in excess of 2,000 visitors since its launch in May. Currently working on promotional campaign for a DreddFest film and ComiCon event in November.Responsible for the marketing promotion and launch of the University’s inaugural fortnight of stakeholder event programmes in May 2017, titled ‘Open House’. The filly integrated below and above the line campaign succeeded in targeting a minimum of 90% attendance of all events, with a a 80% of events selling out.Spearheaded the inclusion of the University’s Liverpool’s annual Light Night event, project managing the museums and galleries and external film and design agency teams, to create an outdoor light installation, integrating all communications activity which led to an outdoor audience of 500 watching the event.Introduced new brand standards and brand messaging documentation within the first 6 months, instead of the projected 12 months, including a online toolkit, tone of voice guidance, plus sub brand standards for research impact themes, sport and student services. Introduced the use of paid for social media campaigning for events marketing leading to a +20% increase in page likes, and increased engagement for the official University account over the first 6 months.

Staffordshire

Find out more about what we do https://blueprintmarketingme.wordpress.comThere is a simple blueprint for marketing success that we follow:> understand your objectives> develop effective marketing communications tactics to meet your objectives> put plans into action> get resultsWhat we do:marketing > developing strategies > implementing campaigns and tactics > sourcing and producing print & merchandise > managing exhibition & event attendance management > developing content & story tellingdigital > developing and managing websites > managing social media > creating and managing digital campaigns > creating & managing email marketingbrand > developing your story > understanding your market position > creating your brandpr & media > developing content > creating stories > managing events > working with trade, regional and national pressdata & research > website and campaign analytics > studying competitor profiles > studying market data > researching marketing trends and data > conducting marketing research

Derby, United Kingdom

Responsbile for:- Studying company profiles and operations to understand marketing needs and researching marketing trends and data- Providing expert information and advice regarding promotions, branding, media channels, CRM and other key information for marketing success- Preparing detailed proposals and marketing plans- Conducting marketing research to identify industry trends and commercial opportunities- Developing and overseeing the implementation of marketing plans for clients according to objectives and budget- Assisting to monitor marketing projects and analyse results- Liaising with internal marketing department and external agencies

Ic2

Responsible for the development, planning and execution of the University's recruitment marketing and communications strategies with a £500k campaign budget and management of digital communication, marketing services, design, CRM and press team. Deputising for deputy director and director of marketing.Key achievements include:Created the 2015 and 2016 recruitment and conversion marketing campaigns leading to a 20% increase on offer acceptances. Campaign activity included organic and paid for social media, re marketing, search; in school/college promotion; press and media coverage.For clearing 2015 website views reached 7304, up 93% from 2014 with bounce rates down 9.5%. Social media reached 231,690 during clearing.Reviewed and developed the use of the Hobsons Connect customer relationship management system and introduced an 18-month applicant/enquirer communications plan, for recruitment and conversion activity for 2015 and 2016 student intake. Introduction and development of a digital communications team to provide a broader support for both social and digital campaign content delivery and campaign support, developing new channel use including Snapchat for external comms; testing new channels such as Yik Yak, for which my team won a Heist award; introducing new ideas to incorporate internal student comms, such as Keele in a Day video diaries; and leading on the introduction of digital student ambassadors. Successfully managed large agency tenders and the subsequent contracts process for public relations, creative services and digital creative services, to provide campaign support, brand positioning work, digital ‘lead generation’ campaigns, and media support for university and faculty/school recruitment and conversion activity. Ensured that agencies were providing a consistent level of service and that the return on investment was as per what was agreed in contract.

Keele Hall

During a sustained period of success for the commercial department I was personally responsible for full portfolio of facilities and services marketing for the Commercial & Business Engagement Directorate. Responsible for a £250k budget and implementing marketing plans for conferences and events and science and business park services. Key achievements:Introduced the Kinetix customer relationship management system for marketing, sales and conference bookings in 2010 to the conference and events service to support sales and marketing activity, leading to an increase in time efficiencies, ability to produce monthly campaign marketing and sales reports and the ability to maximise revenue and yield of the University’s commercial facilities From 2008 to 2012 I managed the the sales and marketing teams leading to an increase in turnover for conferences and event to from £2.5 to £4 million through improved sales process and CRM management, introduction of sector account management, new web platform, and integrated marketing planning for sales events and direct marketing.My team won the Gold award for business tourism, for Conferences & Event Staffordshire County Council & Enjoy Staffordshire award 2013, subsequently was shortlisted and won silver at the VisitEngland tourism awards 2014 I introduced in 2012 the University’s first student facing publication for Freshers. ‘Residence’ has become a bi-annual publication, delivered to every student on campus. I oversaw the rebranding of the science park leading to increased awareness of the Science & Business Park and improved engagement with partners such as the North Staffordshire chamber of Commerce and Staffordshire County Council. Gold and silver Awards wins in 2007, 2008 and 2009 at the Meetings & Incentive Travel Awards for best academic venue, best value for money conference venue, best conference and banqueting staff

Responsible for marketing and sales strategy and operational delivery for the conferences and events services and line management of a team of sales executives. Key responsibilities:Management of team of four sales executive responsible for generation of new conference and events business leads and account management by sector. Plan and co-ordinate all marketing and communications activity to support the sales team activityKey achievements: In partnership with the head of conferences oversaw an increase in turnover for conferences and event to from £2.5 to £4 million through improved sales process and CRM management, introduction of sector account management, new web platform, and integrated marketing planning for sales events and direct marketing.Rebranded the conferences and events portfolio to enhance the customer journey focussing on the 3 key products - meetings, events and weddings. A co-ordinated marketing campaign based on the popularity of historical venues amongst event organisers, culminated in a themed exhibition stand winning gold at the Emirates Stadium in London for the academic venues show.Gold and silver Awards wins in 2007, 2008 and 2009 at the Meetings & Incentive Travel Awards for best academic venue, best value for money conference venue, best conference and banqueting staff

Keele

Responsible for marketing activity to support conferences and events, catering and accommodation and the first marketing function role to be developed at the university. Entered the university events team to their first award for the meetings and incentive travel awards. Through targeted and proactive marketing campaign the team won Gold for best academic venue, best value for money conference venue, best conference and banqueting staff

Liverpool, United Kingdom

Marketing Communications Manager, Alliance & Leicester (Santander) 2000-2003, responsible for developing and and managing B2B marketing collateral and campaigns for business current and savings accounts, business borrowing, insurance and credit/debit card payments system.

Wigan, United Kingdom

Brochure Production Manager, Shearings Holidays- 1999-2000 - management of production team and the overall the production of a full suite of annual publications for coach, air and cruise holidays.Shearings Holidays is the UK's leading specialist tour operator for the mature traveller, offering holidays throughout the UK, Europe and beyond by coach, air and rail, as well as ocean and river cruises. The company enjoys unrivalled customer loyalty and an enviable reputation for quality and reliability. Shearings Holidays is part of Shearings Group, which employs over 3,000 staff and comprises Shearings Holidays, National Holidays, Caledonian Travel, a chain of 50 holiday hotels under the Bay and Coast & Country brands, and eight Wallace Arnold Travel shops

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