Marcus Lima

Marcus Lima Email and Phone Number

Business Intelligence Specialist | Market Insights | Category Management | Product Marketing | Energy & Gas @ Copa Energia
Marcus Lima's Location
São Paulo, São Paulo, Brazil, Brazil
About Marcus Lima

Business intelligence and Marketing professional with 10 years of experience across various sectors, from start-ups to major consumer goods companies. Expertise in generating business insights, analyzing KPIs, market analysis, category management, strong interpersonal skills, and quick adaptation to changes.

Marcus Lima's Current Company Details
Copa Energia

Copa Energia

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Business Intelligence Specialist | Market Insights | Category Management | Product Marketing | Energy & Gas
Marcus Lima Work Experience Details
  • Copa Energia
    Especialista De Inteligência De Mercado
    Copa Energia Mar 2024 - Present
    São Paulo, São Paulo, Brasil
    Monitorar o mercado de energia, incluindo concorrência e fusões e aquisições.Desenvolver análises para orientar estratégias de aumento de Market Share e identificar oportunidades e ameaças.Mapear concorrentes e suas estratégias de crescimento.Fornecer análises quantitativas sobre oferta, demanda e riscos.Auxiliar no desenvolvimento de processos de Gestão de Informações de Clientes e na identificação de riscos e oportunidades de mercado.Elaborar estratégia Go To Market, previsões de mercado e estudos de viabilidade econômica.
  • Alpargatas S.A.
    Product Marketing Specialist
    Alpargatas S.A. Apr 2022 - Sep 2023
    São Paulo, São Paulo, Brasil
    - Responsible for analyses and strategic guidance based on portfolio performance – monthly and weekly business result reports: Sell in, Sell out, and monitoring of Market Share in Brazil, by channels and segments.- Support in the S&OP process. Assistance in tracking the results of Sales and Marketing campaigns. Involvement in the Commercial Planning process for the upcoming year by Channel and Category, as well as the 5-Year Plan (5YP).- Implementation and facilitation of the Monthly Product Meeting with other departments (Commercial, FP&A, Trade Marketing). Reduction of Manufacturing Complexity by suggesting an ideal Portfolio Size through analysis of High Volume vs High Margin by Channel and Category for Collections 22/23 and 23/24.
  • Electrolux
    Business Intelligence Analyst
    Electrolux Sep 2019 - Apr 2022
    São Paulo E Região, Brasil
    - Responsible for monitoring and analyzing GFK market data for White Goods and Portable appliances. Serving as the focal point within the Business Intelligence (BI) team, collaborating with the Trade Marketing team to track and improve key performance indicators (Floor Space, Price Panel) and with the software provider used by demonstrators in stores. Accountable for overseeing the department budget for financial control and deadlines for software acquisition or renewal.- Support in leading weekly Market and Sell-out meetings with other departments (Sales, Trade, Controlling, Trade Marketing, and Demand). Assisting in the implementation of Integrated Business Planning (IBP) for demand within the company.- Implementation of all tracking reports for the new business unit (Portable appliances). Assisting in the development of the Market and Demand Plan in the short, medium, and long term.
  • Spot Promo
    Business Intelligence Analyst
    Spot Promo Feb 2018 - Sep 2019
    São Paulo
    - Responsible for monitoring the Key Performance Indicators (KPIs) of LG demonstrators' operations in stores (Point of Sale). Creation and maintenance of reports in Excel. Development of surveys for the software used by demonstrators to track indicators. Collection of results from marketing and trade actions in Points of Sale (sales, distribution).- Support in compiling reports in Power BI and Pentaho. Assistance in creating a visit itinerary for demonstrators by region and defining key stores. Support in employee and product registration in the software used by the operation.
  • Liq
    Business Intelligence Analyst
    Liq Oct 2017 - Feb 2018
    São Paulo E Região, Brasil
    - Responsible for monitoring the Key Performance Indicators (KPIs) of Suvinil demonstrators' operations in stores (Point of Sale). Creation and maintenance of reports in Excel. Development of surveys for the software used by demonstrators to track indicators. Collection of results from marketing and trade actions in Points of Sale (sales, distribution).- Assistance in creating a visit itinerary for demonstrators by region and defining key stores. Support in employee and product registration in the software used by the operation.
  • Docway Co.
    Business Intelligence Analyst
    Docway Co. Mar 2017 - Sep 2017
    São Paulo E Região, Brasil
    - Data extraction from the database, monitoring of the operations panel, creation of dashboards for Operations, IT, and Finance, performance analysis of the app via MixPanel, and report generation for the Board of Directors.
  • 99
    B2B Intern – After Sales
    99 Feb 2016 - Jan 2017
    São Paulo
    Business Intelligence, Development of Metrics to reduce churn and improve after-sales performance, monitoring B2B KPIs.
  • Basf
    Sales And Marketing Intern
    Basf Oct 2014 - Jan 2016
    São Paulo E Região, Brasil
    Monitoring Sales and Marketing KPIs, Sales Back Office, Market Intelligence, and Product Management for Chemicals in the Mining sector. Interaction with Supply Chain, Customer Service, and S&OP (Sales and Operations Planning)
  • Asox Esquadrias
    Planning And Production Control Intern
    Asox Esquadrias Jul 2014 - Oct 2014
    São Paulo, Brasil
    Monitoring the production of metal frames, identifying process improvements, and controlling costs, materials, and suppliers
  • Centro Paula Souza - Fatec
    Intern
    Centro Paula Souza - Fatec Aug 2011 - Aug 2013
    Support for faculty and students in the use of CNC laboratory

Marcus Lima Skills

Microsoft Office Sistemas Operacionais Microsoft Excel Engenharia Marketing Autocad Microsoft Powerpoint Microsoft Word Sap Engenharia Industrial Portuguese Microsoft Windows Powerpoint Industrial Engineering English Engineering Qlikview Tableau Strategic Planning

Marcus Lima Education Details

Frequently Asked Questions about Marcus Lima

What company does Marcus Lima work for?

Marcus Lima works for Copa Energia

What is Marcus Lima's role at the current company?

Marcus Lima's current role is Business Intelligence Specialist | Market Insights | Category Management | Product Marketing | Energy & Gas.

What schools did Marcus Lima attend?

Marcus Lima attended Escola Conquer, Universidade Anhembi Morumbi, Universidade Anhembi Morumbi, Faculdade De Tecnologia De São Paulo - Fatec-Sp.

What are some of Marcus Lima's interests?

Marcus Lima has interest in Poverty Alleviation, Social Services, Children.

What skills is Marcus Lima known for?

Marcus Lima has skills like Microsoft Office, Sistemas Operacionais, Microsoft Excel, Engenharia, Marketing, Autocad, Microsoft Powerpoint, Microsoft Word, Sap, Engenharia Industrial, Portuguese, Microsoft Windows.

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