Marcus Lima Email and Phone Number
Business intelligence and Marketing professional with 10 years of experience across various sectors, from start-ups to major consumer goods companies. Expertise in generating business insights, analyzing KPIs, market analysis, category management, strong interpersonal skills, and quick adaptation to changes.
Copa Energia
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Especialista De Inteligência De MercadoCopa Energia Mar 2024 - PresentSão Paulo, São Paulo, BrasilMonitorar o mercado de energia, incluindo concorrência e fusões e aquisições.Desenvolver análises para orientar estratégias de aumento de Market Share e identificar oportunidades e ameaças.Mapear concorrentes e suas estratégias de crescimento.Fornecer análises quantitativas sobre oferta, demanda e riscos.Auxiliar no desenvolvimento de processos de Gestão de Informações de Clientes e na identificação de riscos e oportunidades de mercado.Elaborar estratégia Go To Market, previsões de mercado e estudos de viabilidade econômica. -
Product Marketing SpecialistAlpargatas S.A. Apr 2022 - Sep 2023São Paulo, São Paulo, Brasil- Responsible for analyses and strategic guidance based on portfolio performance – monthly and weekly business result reports: Sell in, Sell out, and monitoring of Market Share in Brazil, by channels and segments.- Support in the S&OP process. Assistance in tracking the results of Sales and Marketing campaigns. Involvement in the Commercial Planning process for the upcoming year by Channel and Category, as well as the 5-Year Plan (5YP).- Implementation and facilitation of the Monthly Product Meeting with other departments (Commercial, FP&A, Trade Marketing). Reduction of Manufacturing Complexity by suggesting an ideal Portfolio Size through analysis of High Volume vs High Margin by Channel and Category for Collections 22/23 and 23/24. -
Business Intelligence AnalystElectrolux Sep 2019 - Apr 2022São Paulo E Região, Brasil- Responsible for monitoring and analyzing GFK market data for White Goods and Portable appliances. Serving as the focal point within the Business Intelligence (BI) team, collaborating with the Trade Marketing team to track and improve key performance indicators (Floor Space, Price Panel) and with the software provider used by demonstrators in stores. Accountable for overseeing the department budget for financial control and deadlines for software acquisition or renewal.- Support in leading weekly Market and Sell-out meetings with other departments (Sales, Trade, Controlling, Trade Marketing, and Demand). Assisting in the implementation of Integrated Business Planning (IBP) for demand within the company.- Implementation of all tracking reports for the new business unit (Portable appliances). Assisting in the development of the Market and Demand Plan in the short, medium, and long term. -
Business Intelligence AnalystSpot Promo Feb 2018 - Sep 2019São Paulo- Responsible for monitoring the Key Performance Indicators (KPIs) of LG demonstrators' operations in stores (Point of Sale). Creation and maintenance of reports in Excel. Development of surveys for the software used by demonstrators to track indicators. Collection of results from marketing and trade actions in Points of Sale (sales, distribution).- Support in compiling reports in Power BI and Pentaho. Assistance in creating a visit itinerary for demonstrators by region and defining key stores. Support in employee and product registration in the software used by the operation. -
Business Intelligence AnalystLiq Oct 2017 - Feb 2018São Paulo E Região, Brasil- Responsible for monitoring the Key Performance Indicators (KPIs) of Suvinil demonstrators' operations in stores (Point of Sale). Creation and maintenance of reports in Excel. Development of surveys for the software used by demonstrators to track indicators. Collection of results from marketing and trade actions in Points of Sale (sales, distribution).- Assistance in creating a visit itinerary for demonstrators by region and defining key stores. Support in employee and product registration in the software used by the operation. -
Business Intelligence AnalystDocway Co. Mar 2017 - Sep 2017São Paulo E Região, Brasil- Data extraction from the database, monitoring of the operations panel, creation of dashboards for Operations, IT, and Finance, performance analysis of the app via MixPanel, and report generation for the Board of Directors. -
B2B Intern – After Sales99 Feb 2016 - Jan 2017São PauloBusiness Intelligence, Development of Metrics to reduce churn and improve after-sales performance, monitoring B2B KPIs. -
Sales And Marketing InternBasf Oct 2014 - Jan 2016São Paulo E Região, BrasilMonitoring Sales and Marketing KPIs, Sales Back Office, Market Intelligence, and Product Management for Chemicals in the Mining sector. Interaction with Supply Chain, Customer Service, and S&OP (Sales and Operations Planning) -
Planning And Production Control InternAsox Esquadrias Jul 2014 - Oct 2014São Paulo, BrasilMonitoring the production of metal frames, identifying process improvements, and controlling costs, materials, and suppliers -
InternCentro Paula Souza - Fatec Aug 2011 - Aug 2013Support for faculty and students in the use of CNC laboratory
Marcus Lima Skills
Marcus Lima Education Details
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Management And Leadership In Technology -
Gestao De Business Intelligence -
Engenharia De Produção -
Processos De Produção
Frequently Asked Questions about Marcus Lima
What company does Marcus Lima work for?
Marcus Lima works for Copa Energia
What is Marcus Lima's role at the current company?
Marcus Lima's current role is Business Intelligence Specialist | Market Insights | Category Management | Product Marketing | Energy & Gas.
What schools did Marcus Lima attend?
Marcus Lima attended Escola Conquer, Universidade Anhembi Morumbi, Universidade Anhembi Morumbi, Faculdade De Tecnologia De São Paulo - Fatec-Sp.
What are some of Marcus Lima's interests?
Marcus Lima has interest in Poverty Alleviation, Social Services, Children.
What skills is Marcus Lima known for?
Marcus Lima has skills like Microsoft Office, Sistemas Operacionais, Microsoft Excel, Engenharia, Marketing, Autocad, Microsoft Powerpoint, Microsoft Word, Sap, Engenharia Industrial, Portuguese, Microsoft Windows.
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Marcus Lima
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Marcus Lima
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