Marcus Lima Email & Phone Number

São Paulo, São Paulo, Brasil

Monitorar o mercado de energia, incluindo concorrência e fusões e aquisições.Desenvolver análises para orientar estratégias de aumento de Market Share e identificar oportunidades e ameaças.Mapear concorrentes e suas estratégias de crescimento.Fornecer análises quantitativas sobre oferta, demanda e riscos.Auxiliar no desenvolvimento de processos de Gestão de Informações de Clientes e na identificação de riscos e oportunidades de mercado.Elaborar estratégia Go To Market, previsões de mercado e estudos de viabilidade econômica.

São Paulo, São Paulo, Brasil

- Responsible for analyses and strategic guidance based on portfolio performance – monthly and weekly business result reports: Sell in, Sell out, and monitoring of Market Share in Brazil, by channels and segments.- Support in the S&OP process. Assistance in tracking the results of Sales and Marketing campaigns. Involvement in the Commercial Planning process for the upcoming year by Channel and Category, as well as the 5-Year Plan (5YP).- Implementation and facilitation of the Monthly Product Meeting with other departments (Commercial, FP&A, Trade Marketing). Reduction of Manufacturing Complexity by suggesting an ideal Portfolio Size through analysis of High Volume vs High Margin by Channel and Category for Collections 22/23 and 23/24.

São Paulo E Região, Brasil

- Responsible for monitoring and analyzing GFK market data for White Goods and Portable appliances. Serving as the focal point within the Business Intelligence (BI) team, collaborating with the Trade Marketing team to track and improve key performance indicators (Floor Space, Price Panel) and with the software provider used by demonstrators in stores. Accountable for overseeing the department budget for financial control and deadlines for software acquisition or renewal.- Support in leading weekly Market and Sell-out meetings with other departments (Sales, Trade, Controlling, Trade Marketing, and Demand). Assisting in the implementation of Integrated Business Planning (IBP) for demand within the company.- Implementation of all tracking reports for the new business unit (Portable appliances). Assisting in the development of the Market and Demand Plan in the short, medium, and long term.

São Paulo

- Responsible for monitoring the Key Performance Indicators (KPIs) of LG demonstrators' operations in stores (Point of Sale). Creation and maintenance of reports in Excel. Development of surveys for the software used by demonstrators to track indicators. Collection of results from marketing and trade actions in Points of Sale (sales, distribution).- Support in compiling reports in Power BI and Pentaho. Assistance in creating a visit itinerary for demonstrators by region and defining key stores. Support in employee and product registration in the software used by the operation.

São Paulo E Região, Brasil

- Responsible for monitoring the Key Performance Indicators (KPIs) of Suvinil demonstrators' operations in stores (Point of Sale). Creation and maintenance of reports in Excel. Development of surveys for the software used by demonstrators to track indicators. Collection of results from marketing and trade actions in Points of Sale (sales, distribution).- Assistance in creating a visit itinerary for demonstrators by region and defining key stores. Support in employee and product registration in the software used by the operation.

São Paulo E Região, Brasil

- Data extraction from the database, monitoring of the operations panel, creation of dashboards for Operations, IT, and Finance, performance analysis of the app via MixPanel, and report generation for the Board of Directors.

São Paulo

Business Intelligence, Development of Metrics to reduce churn and improve after-sales performance, monitoring B2B KPIs.

São Paulo E Região, Brasil

Monitoring Sales and Marketing KPIs, Sales Back Office, Market Intelligence, and Product Management for Chemicals in the Mining sector. Interaction with Supply Chain, Customer Service, and S&OP (Sales and Operations Planning)

São Paulo, Brasil

Monitoring the production of metal frames, identifying process improvements, and controlling costs, materials, and suppliers

Support for faculty and students in the use of CNC laboratory

Postgraduate Degree – Specialization, Management And Leadership In Technology

Pós-Graduação Lato Sensu - Especialização, Gestao De Business Intelligence

Bacharel, Engenharia De Produção

Activities and Societies: Futsal

Tecnologia Em Mecânica, Processos De Produção

Activities and Societies: Futsal