Every day I'm humbled to work with an amazing array clients and advertisers. From products featured on Shark Tank to large universities, I work relentlessly ensuring that their digital marketing campaigns are thriving. Utilizing combinations of PPC, display, video and social media advertising, I'm able to craft custom strategies that are specifically designed around an advertiser's KPI, ensuring that every single dollar is well-spent.Want to know more? Toss me a message, I'd love to chat!

Data Analysis - Using Mixpanel, Google Analytics, Stripe, SQL and Excel, I provided insight in all aspects of the company ranging from the funnel and campaign activity for the marketing team to app usage for the product team to retention-related efforts for the customer service team to financial projections for the finance teamDashboards and Insights - I created and maintained custom dashboards in Google Data Studio and Google Analytics, providing insight for the marketing team and transparency for the company as a whole. I also created a weekly metrics infographic as well as a detailed monthly write-up of the company's efforts and the results of those effortsFunnel Optimization - I closely monitored every step of our funnel and made recommendations to improve the process resulting in a 5x increase in people entering the app for the first timeConversion Rate Optimization - I monitored all a/b tests for the company and wrapped them up with an actionable report on the results and recommendations for future testsFinance Projections and Queries - I used Baremetrics, ProfitWell and wrote SQL queries using Stripe Sigma to monitor the company's financial healthSEM/PPC - I managed the ad accounts at Google, Bing and Facebook and reduced the CPA by 98% within one monthLanding Page Creation - Using Unbounce I was able to create high-performing dedicated landing pages for our marketing campaigns without having to bring in the dev and design teamsEmail Marketing - Using Mailchimp, I carefully crafted highly targeted email campaigns and doubled the newsletter open rate by introducing internal process changes

Buffer is a rapidly growing startup with an equally fast work pace. Through trial-start-focused inbound marketing, Buffer’s revenue grew 21% ($1.75M annually) in 6 months: Opportunity / Data Analyst: Created KPI-specific dashboards in Google Analytics for teams & individuals and implemented custom multi-channel funnels to help identify additional conversion opportunities. I also provided detailed content marketing insights, including topic & keyword research.Conversion Rate Optimization (CRO): Lead the initiative to put the marketing team in a position to create custom landing pages without having to utilize the design and development teams. Within six weeks, the conversion rate on the Buffer for Business increased from 1% to over 5%.Paid Search Marketing (PPC/SEM): Created and executed strategies for new launches and existing Buffer products and features. In this role, I also worked closely with the data team to help evolve the tracking across the entire site so that the data we were collecting was clean and actionable.Search Engine Optimization (SEO): Cleaned up thousands of content errors and implemented Schema markup / Data Highlighter sets using Google Search Console. Set up Google AMP as soon as it was available, which generated high visibility for extremely competitive keywords. Within 12 weeks, impressions at Google was nearing 20 million each month, up nearly 20%.Social Media Management / Social Media Marketing (SMM): Managed social media for Buffer and helped to aggressively grow their Facebook and Twitter audiences nearly 40% in 6 months through highly engaging updates and a custom paid promotion strategy.

At South Central Digital, I was responsible for leading the Media Services (paid advertising), SEO and Social Media Management teams. This included overseeing and participating in research, strategy development, implementation, management and optimization of search engine marketing (SEM/PPC) campaigns in Google, Bing/Yahoo!, display advertising campaigns and social media advertising campaigns across various industry verticals on behalf of our clients. I also ensured that the SEO and Social Media specialists had all of the tools and resources that they needed to do their jobs effectively. Monitoring campaign performance and measuring success across all channels was a large part of the role, however, I spent just as much time empowering my team to essentially manage themselves. The goal behind my management style was to improve external results through internal autonomy. I strongly believed (and still do!) that a team consisting of happier, self-motivated individuals will do better work and that better work leads to happier clients. Other details of my day-to-day included:• Performing in-depth market research to determine appropriate geo-targets, keywords and budget recommendations• Possessing the analytical ability to not only review campaign metrics at a high level but to also provide greater value for our clients by turning that data into an actionable strategy to further improve the campaign on a granular level• Effectively conveying technical concepts, processes and campaign results to other departments and most importantly to our clients• Leading training sessions for our sales, project management and media services teams to ensure that we're all on the same page working together• Maintaining relationships with all of our publishers, including Google, Facebook, Twitter, Yahoo! and Bing

Media Technology Analyst (n.): A digital pioneer that employs methodical research to create solutions, push envelopes and promote corporate efficiency.---As a Media Technology Analyst I'm responsible for leading our company through this technological evolution by researching, developing, implementing and maintaining software programs and applications.I'm deeply involved with projects and committees investigating online branding and community involvement through our social media initiatives.A nourisher at heart and a Media Technology Analyst by trade, I not only provide training and technical support, but also guidance and advice to the staff at Journal Communications. I take a lot of pride in watching myself and those around me grow and as a direct result, Journal Communications is growing stronger.

Simple title, complex role.Primarily, I created engaging and eye-catching advertisements for our clients. Whether it was a small ad space for print or a rich media ad for web did not matter to me - I poured my heart into every design I sent out and took a lot of pride in my work. I led the initiative to enhance our products and services by creating our animated ads using Adobe Flash. In the process of this change, I trained the other designers how to use this complex software and was the go-to person for all problem solving with submitted Flash ads. At the end of this transition, a catalog of templates and examples for clients were created and are now a part of Journal's Ad Resource Center.As a result of my dedication to quality and integrity, I was the recipient of several company awards including "Ad Design of the Year" and was a part of the "Magazine of the Year" team.Aside from being an ad designer at Journal Communications, I assisted our magazine designers by setting up publications. I was also responsible for creating interactive digital magazines for each of our publications and maintained our ad server that housed over 100 separate websites.I provided solutions for various technical situations, participated (and led) critiques and was active on several company committees and initiatives.

Stray Pixel Studios was a Nashville-based design company specializing in graphic design and web development. We worked with small businesses, musicians/bands and other organizations/individuals to provide creative and affordable graphic design and web solutions.