• Leads a team of analysts and contractors to support the numerous businesses and stakeholders within the organization including those supporting, Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Horror Unleashed, and Universal Kids Resort• Drives the evolution of digital analytics by leading initiatives including Clickstream Data Ingestion, Personalization, and Mobile App Experiences that enhance user insights and support new business opportunities• Successfully supported various product, digital, and new experience launches, including Universal Epic Universe Announcements and on-sale, mobile app re-platforming and data ingestion, and migration from App Measurement to WebSDK • Develops and oversees a comprehensive digital measurement and reporting strategy, delivering ad hoc analysis, dashboards, and standardized reports that are actionable across all organizational levels and divisions

• Facilitated in-depth discussions on Universal Orlando Resort digital data, analyzing traffic sources, patterns, order volume, conversion funnel, navigation behavior, and product performance to drive actionable insights• Contributed to the design of the analytics architecture and framework, enabling more robust analysis to the business stakeholders• Collaborated on reporting frameworks and templates to streamline the time to completion on analyses and reports• Strengthened relationships to key stakeholders to enhance the understanding and perceived value of the value of the digital analytics team’s work• Supported the onboarding and training of new team members on tools like Adobe Analytics, Quantum Metric, and key business processes to ensure successful integration and productivity

• Manages monthly meetings with the different lines of business that answers questions and provides analysis on website and app performance• Collaborates with business partners to determine data needs, establish data collection requirements and maintain accurate digital tracking• Aids in the oversight of offshore resources that maintain weekly and monthly reporting• Assists in supervising an Associate Analyst including developing and reviewing work, answering questions and teaching new skills and ways of thinking about how to answer business questions. • Composed analytics tracking requirements, validated and built reporting off the requirements for new functionalities in the Aulani App, including, Digital Key, Mobile Order and My Plans• Formulated website tracking requirements and produced reporting for the launch of a new business with Disney Signature Experiences, Storyliving by Disney

• Redesigned and maintained visually appealing, effective and impactful weekly reports that were distributed to key stakeholders in Marketing and Finance• Aided in the development of monthly meetings with key stakeholders for each of the lines of businesses• Provided deep dive analyses to the Disney Vacation Club marketing teams about Member website usage and provided recommendations to improve key pages• Assisted in the implementation of analytics tracking for the Aulani Resort App, as well as, built weekly, monthly and ad hoc standard reporting for this new app

• Developed, maintains and analyzes a custom digital dashboard that monitors website traffic, product revenue, and digital advertising spend that is sent to major stakeholders on a weekly basis• Creates, analyzes and provides strategic input on weekly, monthly and various ad hoc sales and digital advertising reports• Manages all aspects of the digital and creative strategy including management of a multi-million-dollar marketing budget• Implemented and manages a new digital strategy for website, SEM, SEO, social media, and email using WordPress, Google Analytics, Google AdWords, Social Sprout, and MailChimp• Assisted in the development and implementation of a new, mobile friendly, SEO optimized WordPress website that provides a better user experience and a higher conversion rate• Creates and implements all creative pieces including OOH, digital ads, social media posts, flyers, and consumer-based collateral• Develops and manages relationships with local and international influencers and bloggers• Manages philanthropic opportunities for donations and media visits• Photograph and video events, products and commercial images for use internally and externally

• Ensure safety around the pool and slide to help create memorable vacations for each Guest at Disney’s Boardwalk• Provide first aid and basic life support in the event of a Guest injury or illness• Deliver excellent personal Guest service through greeting, directing, and assisting in each Guest encounter• Assist in maintaining a show ready pool and pool deck to provide a high-quality Guest experience

• Assisted the Communications Team in filming media events and creating B-roll video to send to media outlets• Strategized and helped manage the social media content calendar and the corresponding creative digital assets• Monitor analytics from digital channels to identify issues and opportunities to grow our social media presence• Filmed and edited videos using Adobe Premier Pro for social media content on the Dollywood social channels• Developed and successfully implemented a new livestream process for the social media channels• Assisted in the growth of Dollywood’s social media outlets by 8% during the internship

• Developed emails using Photoshop, HTML, CSS, LiveClicker, and ExactTarget to send to subscriber email lists• Provided strategic input on how to increase web traffic and sales through optimized and uniquely designed web pages• Updated and created new webpages with using the SiteCore content management system, HTML, and CSS• Used best web practices for optimal SEO and SEM performance to increase search engine ranking• Helped lay the groundwork for more A/B testing and user personalization for the website and emails• Analyzed email and website analytics from Adobe Omniture for campaign and website performance• Created reports using Adobe Analytics Workspace and provided feedback on campaign and website performance• Helped introduce and redesign Attraction and Entertainment landing pages with more optimized and engaging content • Collaborated on a vacation planning video series to showcase Dollywood Parks and Resorts

• Pitched ideas and wrote articles for the blog with an equestrian focus• Interviewed individuals and wrote articles in AP style for the blog with a total audience of more than 100,000 • Photographed and reported on horse related events from across the country

• Attended and photographed sporting events at the University, as well as wrote stories about the events• Managed and provided feedback to 20 students who covered and photographed various sporting events• Designed and placed articles and photographs using Adobe Illustrator for the sports section of the paper

• Sustained a proprietary database containing over 20,000 contacts and properties to help generate leads for both inbound and outbound marketing techniques• Assisted in the successful rebranding of Goldman Partners Realty, including the website redesign and the rebranding of all marketing materials (i.e. business cards, property fliers, email templates)• Analyzed and effectively developed strategies to increase website traffic through organic and paid advertising using Google Analytics and Google AdWords• Handled the strategy, graphic design, and execution of property marketing through direct marketing techniques using the Adobe Creative Cloud software