Marcus Vinicius Vasconcelos Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo, Brazil

- Integration of online and offline actions within CRM campaigns – including Email Marketing, SMS and WhatsApp – for brands such as Le Lis Blanc/Le Lis Casa, Dudalina, John John, BO.BÔ, Rosa Chá, Individual, and Estoque (Outlet).- Implemention of NPS (Net Promoter Score) journeys for buyers across physical and online channels, identifying opportunities to enhance customer service, products, and processes in both physical stores and the online platform.- Developing Relationship Strategies that encompass the complete customer experience across various funnel stages: acquisition, conversion/monetization, anti-churn initiatives, and reengagement of inactive accounts – all personalized to different segmentations and levels of brand engagement.- Hyperpersonalizated campaigns that yield concrete results in terms of direct conversions and broader impacts on branding/awareness;- Embracing data governance best practices ensuring compliance with LGPD (Brazil's General Data Protection Law).

São Paulo, São Paulo, Brazil

- Supervising CRM initiatives focused on retention, upselling, and cross-selling for the L'Occitane en Provence and L'Occitane au Brésil brands.- Generating reports on active registered customers (new, recurring, and reactivated), lost customers, and tracking channel of purchase (online, offline, and hybrid).- Assisting "Direct Sales" initiatives through the creation of automated first-purchase journeys and tier-based flows;- Implementing a Clienteling Tool to empower store teams with data, promotions, and direct response marketing assets.

Porto Alegre, Rio Grande Do Sul, Brazil

- Planning, structuring, and executing targeted and personalized direct marketing campaigns;- Generating analyses and proposing high-level omnichannel marketing actions with a very strong emphasis on personalization;- Defining strategies based on Next Best Offer models to generate Direct/Incremental Revenue, increasing share of wallet, and fortifying the LRSA Ecosystem (Renner, Camicado, Youcom, Realize CFI, Ashua, etc).- Implementing dynamic blocks model to enhance efficiency in email marketing communication – reducing the number of impacts while maximizing revenue.- Customer loyalty strategies: loyalty program roadmap, Request for Proposal (RFP) for the promotion engine and program platform, defining business rules and benefits to customers.

Master Of Business Administration - Mba, Management Of Physical And Online Retail

Bachelor'S Advertising And Marketing

Activities and Societies: Studies in Agile Methodology (INOVA UFMG)

Bachelor'S Public Relations, With Additional Formation In Economics

Activities and Societies: Educational Radio in Schools Project (PROEX), TV UFMG Belo Horizonte (PROEX)