Leading the definition of a customer analytics framework to support data science and AI expansion at IAG NZ. Support Customer Experience with data insights and the implementation of NLP solutions for e-mail based services.

- Made relevant contributions to a new team way of working, in favour of shorter and dynamic sprint cycles, increasing synergy while also boosting engagement with the business.- Led the design of a Data Governance strategy for the Digital Marketing & Analytics team that shall improve production processes in areas like data security, metadata, exception reporting, data quality and data lineage.- Unlocked the development and optimization of a handful of data integration projects, generating high revenue and increased value to the business.- Improved the statistical modelling competency by increasing the customer scoring cycle from monthly to daily for timely and actionable insights, while also designing and implementing a model accuracy tracker.- Led the development of acquisition predictive models for marketing campaigns, increasing conversion rates.- Developed a robust household identification process that runs across many divisions to determine customer brand penetration, solving a long-overdue problem and creating new opportunities for the business to engage with customers.- Developed a customer matching algorithm for a remediation plan that impacts a large base of customers, worth millions of dollars, reviewed and approved by external auditors.- Designing a Customer Analytics Roadmap strategy that will support the engagement with different business areas.

Account Manager for a US-based Bank, managing data analytics teams that support different lines of businesses, including retirement, brokerage, and retail bank. Lead by creating a sense of group, promoting synergies, developing individual skills, and challenging them to think beyond the obvious and propose innovative solutions.Drove adoption of advanced analytics solutions to solve key problems around asset diminishment for reduced attrition; and loyalty program conversion (40% uplift).Led the automation of several operational tasks and reports, gaining over 1,000 hours per year in efficiency.Led the implementation of an innovation management framework to support the ideation and development of new analytics solutions. Striving to set a data analytics best practices that contemplates project management, communication, knowledge management, critical thinking, and data quality, to ensure high standard and consistency across teams and projects.

Allocated in a Retirement Analytics division of a US financial institution. Delivered periodic reports and analytical dashboards, with presentations to business partner. The breadth of analysis included the following: client retention and attrition, performance of units in support of their clients, product analytics, client profile and segmentation. Analytical tools (e.g. Teradata, SAS, Excel) were used to define consistent and efficient processes and add value to the business.Data Analytics trainer in subjects like Business Intelligence, Data Quality, Big Data, and Data Mining.

Project in Telecom Industry (Jun/2010 - Aug/2010)Functional and Technical specifications; ETL Development Team Leader.Project in Retail Industry (Feb/2010 - Jul/2010)ETL development on Teradata and Oracle databases. Design and development of MicroStrategy reports for allocation, sales and stock management.Project in Pharmaceutical Industry (Nov/2009 – Feb/2010)Mapping informations and operational reports.Project in Telecom Industry (Nov/2009 - Apr/2010)ETL design and development on Oracle databases (PL/SQL). Database tunning.

Oracle PL/SQL developer, working on a telecom system.Design and development of a Knowledge Base (on top of CouchDB, a document-oriented database). It was designed to integrate data from two systems, based on an ontology.Database design for a Campaign Management System (on top of Oracle Relational and XML).

Data Structures E-learning Tutor

Professor of Software Engineering, Distributed Systems and Object-Oriented Programming.