Marcus Vinicius Grattoni Moreira Email & Phone Number

São Paulo, São Paulo, Brasil

In partnership with Marketing com Significado, I have created and repositioned various brands, from visual identity to brand guidelines (typography, color palette, tone of voice).Project leadership in branding and rebranding for clients such as:> New brand for Akro Clinica> New brand for UrCampus consultancy> Rebranding of Casa 142> Rebranding of Emana> Rebranding of Point Seals

Sao Paulo, Brazil

Responsibilities:> Development of branding strategies to ensure brand voice and identity consistency.> Leadership of institutional campaigns for both internal and external audiences.> Supplier management (agencies, photographers, audiovisual) and content production.> Market studies and benchmarking for strategic insights.Main Deliveries:> Brand repositioning, including diagnosis, workshops, and launch.> Creation of a new website focused on… Show more Responsibilities:> Development of branding strategies to ensure brand voice and identity consistency.> Leadership of institutional campaigns for both internal and external audiences.> Supplier management (agencies, photographers, audiovisual) and content production.> Market studies and benchmarking for strategic insights.Main Deliveries:> Brand repositioning, including diagnosis, workshops, and launch.> Creation of a new website focused on accessibility and UX.> Development of new brand guidelines and proprietary image bank.> Implementation of accessibility in social media.Results:> 20+ benchmarking studies and market research.> 3,000+ updated materials for the new brand.> 3 brand immersion workshops for leadership.> 20,000+ new followers on social media. Show less

São Paulo, São Paulo, Brasil

In this role, I worked on two fronts: lead designer (managing two other designers) and corporate communication.Key tasks included:> Brand management, applying strategies for brand implementation and strengthening, ensuring consistency in tone of voice and design;> Market and trend studies;> Production and review of creative content (design and writing) for internal and external channels;> Monitoring metrics and developing strategies for internal and external… Show more In this role, I worked on two fronts: lead designer (managing two other designers) and corporate communication.Key tasks included:> Brand management, applying strategies for brand implementation and strengthening, ensuring consistency in tone of voice and design;> Market and trend studies;> Production and review of creative content (design and writing) for internal and external channels;> Monitoring metrics and developing strategies for internal and external channels (website and social media) based on data analysis;> Communication and management of the firm's internal brands (MOVE, Florescer, Trench Experience, Trench Academy, and Viva Trench);> Editorial meetings with the press office;> Management of internal and external user experience;> Organization of internal and external events;> Management of suppliers (agencies and podcasts);> Audiovisual content (motion design, audio and video capture, editing, and publishing in various formats).Main projects during this period:> XI International Conference for Multinational Companies, the firm’s main event, held virtually, with identity creation, landing page, videos, and event recording.> Express Road to COP26, a series of interviews on Climate Change, highlighting opportunities, complexities, and challenges related to the Carbon Market. For this series, I created the identity, recorded, edited, and published on the main channels.Numbers from the period:> 100+ design pieces produced for social media;> 20+ infographics;> 60+ motion design pieces;> 50+ design pieces for events;> 20+ custom brochures;> Two landing pages. Show less

São Paulo Area, Brazil

In this role, I started handling not only design but also corporate communication, while also managing the design intern.Key tasks included:> Brand management, applying strategies for brand implementation and strengthening, ensuring consistency in tone of voice and design;> Custom presentations for business development and management reports;> Internal and external user experience management;> Internal and external event organization (design, scenography… Show more In this role, I started handling not only design but also corporate communication, while also managing the design intern.Key tasks included:> Brand management, applying strategies for brand implementation and strengthening, ensuring consistency in tone of voice and design;> Custom presentations for business development and management reports;> Internal and external user experience management;> Internal and external event organization (design, scenography, invitations, and presentations);> Market and trend studies;> Customization of newsletters for clients;> Audiovisual content (motion design, audio and video capture, editing, and publishing in various formats);> Monitoring metrics and developing strategies for internal and external channels (website and social media) based on data analysis.Relevant projects:> Developed the concept and 60th-anniversary seal for the firm, subsequently applied across all communication materials throughout 2019, including commemorative pieces, internal marketing actions, and the concept for the celebratory event for clients;> Implemented infographics in both internal and external communications;> Created MOVE (naming and design), the identity for the Diversity and Inclusion Committee;> Redesigned the firm's website, focusing on accessibility and mobile-friendliness;> Created and managed a Covid-19 hub with the latest news, guides, legal alerts, and infographics on the subject;> Developed the identity for TrenchCast and suggested topics for the program.Numbers:> 50+ brochures (promotional and custom);> 200+ presentations;> 10+ internal-use guides;> 30+ infographics;> 500+ design pieces developed for social media;> 100+ motion design pieces;> 50+ written communications;> 40+ events (both in-person and webinars). Show less

São Paulo, São Paulo, Brasil

In this role, I focused on user experience, strategic design, social media growth, and materials aimed at business development.Key tasks included:> Creation of custom brochures;> Research and content strategies for social media;> Custom presentations for business development and management reports;> Internal and external user experience management;> Writing internal communications;> Creation and maintenance of the weekly internal… Show more In this role, I focused on user experience, strategic design, social media growth, and materials aimed at business development.Key tasks included:> Creation of custom brochures;> Research and content strategies for social media;> Custom presentations for business development and management reports;> Internal and external user experience management;> Writing internal communications;> Creation and maintenance of the weekly internal newsletter;> Organization of internal and external events (design, scenography, invitations, and presentations);> Trend research in design and application in all in-house materials, visually translating the firm's modern narrative.Relevant projects:> Development of the brandbook;> Custom presentations;> Design and implementation of a new intranet, applying a new interface and new functionalities for employees, improving navigation experience and internal communication;> Creation and implementation of the identity for the International Conference for Multinational Companies, the firm's main event;> Development of identities for internal programs, such as Viva Trench and Trench Experience. Show less

São Paulo - Sp

I've joined Trench Rossi Watanabe as a Communication Assistant, focusing on content design and development. Some of the collaborations in the first year were: > Modernization of institutional materials; > Creation of content for posts in social networks (Facebook, LinkedIn and Instagram), with growth of more than 400% of followers in less than a year; > Establishment of weekly newsletter; > Creation of institutional videos, including recording and… Show more I've joined Trench Rossi Watanabe as a Communication Assistant, focusing on content design and development. Some of the collaborations in the first year were: > Modernization of institutional materials; > Creation of content for posts in social networks (Facebook, LinkedIn and Instagram), with growth of more than 400% of followers in less than a year; > Establishment of weekly newsletter; > Creation of institutional videos, including recording and editing;> Event organization and development;> Customized materials for student fairs; I also joined the sustainability committee, assisting in important campaigns such as Pink October and Blue November. Show less

After my period abroad, I've been out of business for some time, but I've worked as a freelancer on some occasions.Among the works, I highlight the content development for a website of automotive parts, work that lasted from September to October 2014.

São Paulo Area, Brazil

In June 2011 I joined Tour House, a tourism company that works in four different fronts: corporate, events, incentives and leisure.My main tasks and achievements were:> Content development for all company channels, including website, brochures, banners, and social media.> Creation and execution of B2B client marketing campaigns.> Event organization and development.> Budget management.> Weekly newsletters for internal and external communication.>… Show more In June 2011 I joined Tour House, a tourism company that works in four different fronts: corporate, events, incentives and leisure.My main tasks and achievements were:> Content development for all company channels, including website, brochures, banners, and social media.> Creation and execution of B2B client marketing campaigns.> Event organization and development.> Budget management.> Weekly newsletters for internal and external communication.> Leadership of internal campaigns to raise CRM awareness among the sales team.> Satisfaction surveys to improve client relationships and adjust strategies. Show less

São Paulo Area, Brazil

Med Company is a company that sells health and insurance plans for legal entities and classes. I started as an intern (July 2008 to July 2009) and then became Marketing Assistant.My main tasks and achievements were:- Visual development of the new website.- Creation of promotional materials in general (brochures, folders, manuals, advertisements in newspapers / magazines, marketing emails, gifts, business cards);- Establishment of monthly newsletter.- Event… Show more Med Company is a company that sells health and insurance plans for legal entities and classes. I started as an intern (July 2008 to July 2009) and then became Marketing Assistant.My main tasks and achievements were:- Visual development of the new website.- Creation of promotional materials in general (brochures, folders, manuals, advertisements in newspapers / magazines, marketing emails, gifts, business cards);- Establishment of monthly newsletter.- Event development;- Support to the board of directors, the sales department, information technology, protocol and commercial; Show less

São Paulo Area, Brazil

During this time, I worked with active telemarketing, offering banking services such as credit cards, loans and renegotiation of overdraft.

Post Graduation, Innovation, Design And Strategy

Main subjects: Interaction Design | Business Model | Design Thinking | UX | Agile | Gamification | People Management | Project Management.

Graduation, Advertising

- Course completion work based on a B2B campaign for a building materials testing company that did not have a communications department.