Marcus Farrell Email & Phone Number

Los Angeles, Ca, Us

Redwood City, Ca, Us

Los Gatos, Ca, Us

• Manage both the Major Studio TV and Major Studio Film teams to best program our Major Studio licensing content offering, deciding the best allocation of spend, and content mix across both TV and Film• Responsible for the globally programming licensed content from Major Studios, developing regional specific strategies for the optimal mix of content to maximize engagement.• Developed and implemented strategies covering the best mix of new release films, optimizing library film catalogs, the approach to new release TV shows, and how to best program second run TV to account for global, and regional preferences.• Oversee the valuation and selection of all Major Studio licensed content globally.

Los Gatos, Ca, Us

Independent Television• Led content strategy for the Independent TV team, optimizing content mix to help drive better engagement on Netflix for existing users, and also to best help attract new subscribers.• Developed and implemented strategies for programming groups under served by traditional outlets that drove increased engagement.• Managed content valuation, budgeting, and content selection across all of the non-Major Studios to provide the best content mix for our subscribers.Global Local Television• Developed region specific local content strategies to allow an optimal content mix taking into consideration preferences for local content, Hollywood content, stage of market development, market potential, cost of content, and other key factors.• Based on the various regional strategies set territory specific budgets for local content, and selected, and valued content to hit our programming needs while staying within budget.

Los Gatos, Ca, Us

• Managed Content Strategy & Analysis for the launches in France, Germany, Austria, Switzerland, Spain, Portugal, and Italy.• Set targets for optimal content mix, setting target ranges for volumes of TV shows, films (new release and catalog), and local content.• Devised budgets for each market ahead of launch, including the mix between film and television, local and Hollywood managed valuations and content selections to hit these targets.

Los Gatos, Ca, Us

• Supported our United Kingdom and Ireland launch, leading day to day deal analysis, budgeting, and content selections• Helped devise the launch strategy for the territory, including supporting work on setting budgets, as well as helping to devise the ideal content mix for the market

Los Angeles, Ca, Us

• Responsible for preparing valuations on companies, building complex financial models employing a number of traditional valuation techniques, including DCF analysis and multiple valuation analysis.• Conducted in depth quantitative and qualitative analysis, preparing pro-forma financial statements for mergers, acquisitions, and divestitures, and creating detailed financial forecasts.• Performed in depth industry analysis across a range of media and entertainment sectors, analyzing industry developments, general economic conditions, and marketplace activity.• Prepared detailed management presentations, marketing pitches, offering memorandums, and other in depth presentation materials.

4, Ie

• This position provided M&A, and deal structuring experience, working on complex transactions in the UK, Europe, Russia, and the USA.• Identified key business terms, conditions and indemnifications, and negotiated credit agreements and other definitive agreements with contract terms that have been approved, as appropriate, by functional experts (law, accounting, compliance, etc.), and business sponsors.• Conducted credit analysis and prepared credit papers for new deals, refinancings, and amendments to existing deals.• Prepared detailed financial models for new deals, analyzing deal structures, margins, and leverage capacity of clients.• Analyzed opportunities across the music, film, television, print, and online media sectors, as well as those that cross over into the technology and telecommunications sectors.• Studied trends in the business models of media companies, identifying opportunities for future growth, focusing specifically on the changes in how people consume media output.• Responsible for analyzing existing portfolio, preparing and presenting results to the divisional CEO on strategy, exposure, and division risk.• Developed models to analyze corporate client exposures, and to allow analysis of effective hedging strategies for implementation.

4, Ie

• Involved in originations of new PFI, and PPP deals in the infrastructure sector. Duties included deal structuring, financial modeling, credit analysis, and negotiation of terms.• Responsible for preparing credit papers, and presenting prospective new deals to credit committee for approval for allocation of capital.• Responsible for ensuring the smooth running of the infrastructure portfolio, including dealing with amendments, waivers, and consents from clients. Worked closely with other syndicate banks to maximize efficiency on all portfolio deals.• Interacted with teams and managers across the bank at all levels to develop hypotheses, gather data, brainstorm alternatives and share best-demonstrated practices, methodologies and intellectual property.• Bolstered professional development through pro-actively seeking to add value to initiatives, including cross selling products, and developing new hedging strategies to eliminate corporate risk exposures.• Developed and presented a comprehensive proposal for the graduate trainee program, focusing on both identifying where current shortfalls exist, and making recommendations on how to correct them.

4, Ie

• Responsible for dealing with NBFI clients taking fixed term, and call deposits.• In charge of monitoring positions on a minute-by-minute basis, ensuring that all deposits are processed, confirmed, that all funds were correctly allocated, and then successfully repatriated to the correct accounts. • Integral member of a team raising up to €15bn in deposits on a daily basis during the height of the credit crunch, maintaining balances through sovereign and institutional downgrades.• Responsible for online trading platform TradeWeb including pricing and dealing, taking daily deposits of over €1bn daily.• Completed projects for a number of other desks in Global Markets, including Structured Products, and Corporate Sales.

Msc., Economic History

Ba(Hons), Economics

Education record