Marcus Woodard Email & Phone Number

Charlotte, NC, US

Waltham, Massachusetts, US

Ballston Lake, New York, US

Charlotte, North Carolina, US

• Attended multiple BNI meetings (networking groups) weekly to meet with small business owners, understand their frustrations with digital and traditional marketing efforts and/or their website and promote Grey Sheep.
• Worked with customer teams to ensure alignment on marketing campaigns and tactics
• Authored and designed social media campaigns and ads for multiple customers across a variety of channels and audiences
• Worked with customer teams to curate website copy and marketing campaigns
• Designed customer website in alignment with their goals
• Presented to customers monthly on website analytics, campaign performance, and social media engagement

Boston, MA, US

• Developed lead generation strategy and customer journey for golf simulator installations resulting in $125,000 for sales in 2016; an increase of over 800% to the previous year
• Redesigned CityGolf Boston’s website and developed the current e-commerce platform leading to an increase of over $18,000 in online sales within the first six months and continues to generate over 35% of the annual.
• Worked with cross-functional teams, including sales and golf instructors, to drive customer engagement to meet company goals and stay on budget
• Authored, designed, and distributed monthly newsletter, prospecting campaigns, blogs, direct mail, and social media
• Controlled the prospect and customer database including creating and updating lists, segmenting data, and providing a monthly database health analysis
• Executed and managed all external communications, digital marketing, and advertising campaigns

Newton, MA, US

• Represented marketing on the senior leadership team and provided strategic direction to make sure marketing team stayed on budget and met company objectives
• Presented competitive analysis, website analytics, and marketing performance to senior leadership bi-weekly
• Managed and updated company website, page design, and search engine optimization
• Manage agency partners from concept to execution to evaluation ensuring projects stay on time, on budget, and on brand - Google Ads ($10,000 spend/month) – Social Media Ads ($2000 spend/month)
• Authored and distributed all internal and external communications including monthly newsletter, sales campaigns, press releases, public relation communications, and social media
• Led event planning for international and domestic trade shows and coordinated booth layout, products, graphics, hotels, and registrations

San Antonio, Texas, US

• Authored and distributed internal company communications and external newsletters, press releases, case studies, email campaigns, and monthly webinars
• Managed and updated content for company website and reported site analytics using Google Analytics and KickFire
• Assisted in optimizing a new strategy for inbound sales leads
• Designed and maintained all company marketing materials including graphics, presentations, print ads, and sales documents
• Managed the integrity of our sales and marketing contacts, documents, and activities within CRM
• Planned and executed national trade shows and customer events

Mooresville, NC, US

• Composed, edited, and implemented internal communications for HR community reaching over 300,000 employees
• Developed and created employee user guides and support materials for Learning & Talent Center (LTC)
• Optimized new processes for employee ticket handling within the LTC
• Streamlined communication for employee issues resulting in quicker resolution times and improved customer experience
• Fostered collaboration with HR and IT to support end customer
• Assisted Project Manager for new HR initiatives to develop learning strategies

Charlotte, NC, US

• Implemented strategies to creatively market all educational activities to employees and students through social media, on-campus TV, print ads, billboards, email distribution, and brand ambassadors
• Planned and executed all on-campus promotions, events, and lectures for the Learning & Talent Center
• Diagnosed analytics to increase attendance at events
• Authored and distributed all internal communications to raise awareness about the Learning & Talent Center

• Email Marketing B2B, client newsletters and announcements
• Web content management of monthly mutual fund pricing data
• Managed customer service support for over 50,000 users and millions of dollars
• Performed tasks including logo design, brochure creation and logistics
• Produced marketing PowerPoint presentations, documents and legal forms for various clients

Pittsburgh, PA, US

• Worked collaboratively with the Regional Sales team to develop strategies to increase sales and customer retention
• Sold health and wellness products to the Charlotte, NC community to promote healthier lives
• Researched new health and wellness opportunities to successfully improve a well-rounded program to meet every type of customers need
• Provided elite customer service to the Health and Wellness industry
• Maintained a knowledgeable and friendly rapport with new and existing members

Bachelor Of Arts (Ba), Graphic Design

Bachelor Of Arts (B.A.), Graphic Design