Marcus Zepeda Email & Phone Number

Lynwood, California, United States

Performed butterfly, straight needle and syringe venipuncture on patients in accordance withstandard safety precautions and appropriate order of draw.Part of the Code Trauma, Code Blue, Code Stroke and Rapid Response Teams.Direct Patient care in various departments including: Trauma Room, Emergency Department, ICU,Telemetry and Med Surg.Expert experience with Epic software to collect, receive and process specimens. Additionalexperience with processing add-ons and packing specimens to send out to partner labs.Expert Lab Assistant experience loading Bactec and Atellica machines, preparing specimens for CLSreview and answering phone calls to assist Providers with direct patient care.Expert experience as Microbiology Lab Assistant, plating and incubating various specimens including:urine, respiratory, CSF, blood cultures, body fluid, etc.Trained new staff on lab procedures.

Greater Los Angeles Area

Assisted with management of Literary and Talent Clients, including contract negotiations,audition/production coordination, and processing payments.Managed daily in/outbound calls for Manager.Direct interaction with Clients, Entertainment Executives and Vendors.

Greater Los Angeles Area

Executed online marketing campaigns, generating 40% increase in sales in 2-year period.Developed the sales department, mentoring and training new team members.Refined sales strategy and best practices as the company transitioned to new ownership.

Culver City

Executed company’s digital marketing, including display advertising and email campaigns.Managed relationships and negotiated contracts with clients and vendors.

Culvery City, Ca

Managed, mentored and developed a team of 3 Account Managers.Identified, developed and evaluated marketing strategies based on knowledge of company objective and market trends.Developed strategy to shift company focus to include CPA campaigns in our monetization efforts.Company Liaison to Direct Agencies including Digitas and Media Vest for all campaigns.Continued role as Account Manager for Company's largest Audience Development account. Grew account to over $2m in Gross Revenue within 12 months.

Greater Los Angeles Area

Developed Audience Development strategy to grow content viewers on major websites including Vice.com, Nytimes.com and Wired.com.Managed PPC campaigns. Optimized traffic sources to obtain desired Time on Site, Pageviews and Video Views to monetize a publisher's display and pre-roll inventory.Utilized Search, Native Ads and Email traffic to grow brands and distribute content.Worked with Agencies and Direct Publishers to achieve their advertising goals.

West Hollywood

Collaborated with Sales team to plan advertising campaigns based on client's metrics: Budget, CPM rate, Demo targets, Geos, etc.Prospect new publishers for Media Buys. Negotiated rates that would best meet our CPA goals.Managed relationships with existing publishers, optimizing current campaigns and testing new ones.Troubleshoot campaign issues and reviewed reports to ensure proper delivery of campaigns.Built Insertion Orders and reviewed invoices for campaigns.

Greater Los Angeles Area

Focus on New Business aspect of Business Development Department. Update current and create new proposal materials for prospective affiliate partners. Develop partnerships with affiliates. Negotiate representation agreements. Present new partners to sales/marketing teams. Set up partners in our internal system and transition them to Account Manager. Coordinate with sales/marketing teams to ensure that strategic partnerships are pursued. Providing mentorship and support to Account Manager. Renegotiate agreements with current affiliate partners. Provide advice to management as to which partners we renegotiate and which partnerships we let expire. Oversee traffic of flagship site, craveonline.com. Manage the video streams and uniques via Google Analytics and comScore Key Measures, VMX and DIrect. Manage traffic reports for parent company, AtomicOnline. Pursue new traffic sharing partnerships and mobile opportunities with current and new affiliate sites.

Greater Los Angeles Area

Research new partnerships and negotiate agreements with new affiliate sites. Continue all prior responsibilities of Junior Account Manager including: Manage current affiliate accounts. Troubleshoot account issues. Coordinate execution of campaigns with sales/trafficking departments and necessary affiliate websites. Closely monitor large-scale campaigns for proper delivery via Doubleclick/DARTCreate and distribute monthly Comscore and Google Analytic traffic reports for Craveonline and parent company, AtomicOnline.

Certification, Phlebotomy Technician/Phlebotomist

NHA Cert. #: M6G9Q2F6

Ba, History

Activities and Societies: Student Senate Chair, Student Senate Treasurer, Freshman Orientation Leader, Elections Commissioner, Summer.

High School, General, 4.0 Gpa

Activities and Societies: Honors Society, Drama Club, Band.