Marc Viale

Marc Viale Email and Phone Number

CMO | Advisor | Investor | The RealReal | Second Life @ LAB415
About Marc Viale

As a seasoned marketing professional with over 30 years of experience in Silicon Valley's fast-paced environment, I relish the opportunity to impact a brand's business and scale its business for success. My career is distinguished by a track record of success in performance marketing, team leadership, and driving substantial company growth.Most recently, my role as Chief Growth Officer at The RealReal was a watershed period where I led marketing, business intelligence, and sales teams to redefine luxury resale, culminating in a successful IPO in 2019. My tenure there, managing teams of up to 500 people and overseeing marketing budgets exceeding $50 million, is a testament to my ability to scale operations efficiently and successfully. Since TRR, I have been advising companies under $100m in revenue and transforming their marketing strategy into a full-funnel strategy.My approach synthesizes data-driven decision-making with creative marketing solutions. By fostering a culture that celebrates achievement and embraces constructive learning from challenges, I motivate and guide teams to exceed objectives and promote sustainable growth. I take great pride in building teams and future marketing leaders.

Marc Viale's Current Company Details
LAB415

Lab415

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CMO | Advisor | Investor | The RealReal | Second Life
Marc Viale Work Experience Details
  • Lab415
    Founder
    Lab415 Jan 2023 - Present
    LAB415 is a growth acceleration company located in the SF Bay area. We were founded in 2023 with the goal of helping pre-IPO companies solve their growth challenges. Our team has over 30 years of experience in the dot-com marketing space and can provide you with a blueprint for sustainable and long-term growth to make your business successful. At LAB415, we understand that success is not a one size fits all proposition - that's why we tailor our solutions precisely to each client. Contact us today to learn more about how we can help you achieve your goals!
  • Shakti
    Limited Partner
    Shakti Mar 2021 - Present
    San Francisco, Ca, Us
  • Cuyana
    Advisor
    Cuyana Nov 2020 - Present
    San Francisco, Ca, Us
  • Bella Vita Home Llc
    Growth Advisor
    Bella Vita Home Llc Oct 2000 - Present
  • Carewell
    Chief Marketing Officer
    Carewell Jun 2021 - Sep 2022
    Remote-First, Us
  • The Realreal
    Chief Growth Officer
    The Realreal Jan 2020 - May 2021
    San Francisco, Ca, Us
    Led Sales, Marketing, & Business Intelligence at TheRealReal. The Luxury Resale leading marketplace
  • The Realreal
    Svp, Marketing
    The Realreal Jan 2018 - Jan 2020
    San Francisco, Ca, Us
    Led Marketing & Business Intelligence teams
  • The Realreal
    Vice President Of Integrated Marketing
    The Realreal Aug 2012 - Jan 2020
    San Francisco, Ca, Us
    The RealReal is the online leader in authenticated luxury consignment. We offer the largest marketplace of designer brands such as Chanel and Louis Vuitton, fine watches and jewelry, and fine art. The RealReal has won favor with luxury consignors and buyers as a next-generation consignment site by providing guaranteed authenticity of product and a superior consigning and shopping experience. A full-time staff of authenticators, horologists, licensed gemologists and art curators accept tens of thousands of new products into our warehouse each month. Consignors receive up to 70% of the sale price of their items, and buyers enjoy up to 90% off retail for our luxury goods.You can also download our iPhone app here:https://itunes.apple.com/us/app/the-realreal/id587618103?mt=8
  • Linden Lab
    Director Of Integrated Marketing
    Linden Lab Aug 2009 - Aug 2012
    San Francisco, Ca, Us
    Led Acquisition, Retention, Community, Localization, and Creative teams at the world's preeminent virtual world marketplace.• Increased new user usage through optimized prospect targeting and flows.• led acquisition and retention efforts by focusing on community content• Launched email system with triggered messaging via data bridge(20% increase in monetization of new users)• Increased SEO efforts x 100%• Lead social media efforts.
  • Via-Direct.Com
    Acquisition & Retention Marketing
    Via-Direct.Com Jan 2009 - Jul 2009
    Consulting Firm for Acquisition and Retention Marketing. Blog for direct marketing industry - http://via-direct.net/blog/Clients included Playfirst, WineAccess, Linden Lab
  • Tastebook
    Senior Director Of Customer Acquisition
    Tastebook Mar 2008 - Dec 2008
    Us
    • Implemented acquisition and retention strategy for TasteBook.com• Implemented a cost effective Direct channel • Partnered with Top Culinary sites • Built Blog Outreach via affiliate program• Implemented CRM email system with triggered messaging• Work closely with Creative Department to achieve acquisition goals• Immediate Impact - using SEO, Partner Marketing and CRM
  • Bebe Stores Inc
    Director Of Database Marketing
    Bebe Stores Inc 2005 - 2008
    * Designed and Implemented bebe customer loyalty program * Led direct marketing strategy for 3 retail divisions plus online.* Deployed marketing automation to keep customers engaged with the brand by using loyalty events.* Implemented Mobile marketing to support direct campaigns* Managed all segmentation, research, and data strategiesThese efforts led to 2x growth in Database contribution to sales & a 10x increase customers with email.
  • Kodak Gallery (Formerly Ofoto)
    Crm Manager
    Kodak Gallery (Formerly Ofoto) 1999 - 2005
    *Developed Acquisition and Retention Marketing strategy*Drove Ofoto's relationship marketing program that accounted for 45% of Ofoto's revenues and services for over 30mm members.*Setup powerful marketing automation that targeted the Ofoto Customer Lifecycle*Led Email Deliverability team *Led Customer Segmentation Efforts*Business owner/advocate for E.piphany/Yesmail data mart implementation
  • Cohn & Wells/Euro Rscg
    Database Manager
    Cohn & Wells/Euro Rscg 1997 - 1999
    *Designed and Implemented Prospect/Customer Database for Acquisition efforts *Transition marketing efforts from mass marketing into targeted database marketing *Direct response campaign strategy *Program tracking and measurement*Managed list acquisition process/Project Management for Direct Mail campaigns *Focused on all lead channels-Internet and Conventional - to determine appropriate media mix per client
  • Dimac
    Supervisor, Direct Mail Account Coordination
    Dimac 1993 - 1997
    Managed Account Coordination for a Direct Mail Production Facility.

Marc Viale Skills

Email Marketing Direct Marketing E Commerce Customer Acquisition Strategy Online Advertising Crm Mobile Marketing Analytics Database Marketing Direct Mail Marketing Social Media Seo Start Ups Online Marketing Management Campaign Management Digital Marketing Web Analytics Marketing Strategy Lead Generation Social Media Marketing Virtual Worlds Customer Loyalty Subscription Project Management Gaming Catalogs

Marc Viale Education Details

  • Marquette University
    Marquette University
    History
  • Saint Joseph'S Prep
    Saint Joseph'S Prep
    Latin

Frequently Asked Questions about Marc Viale

What company does Marc Viale work for?

Marc Viale works for Lab415

What is Marc Viale's role at the current company?

Marc Viale's current role is CMO | Advisor | Investor | The RealReal | Second Life.

What is Marc Viale's email address?

Marc Viale's email address is ma****@****eal.com

What is Marc Viale's direct phone number?

Marc Viale's direct phone number is +141527*****

What schools did Marc Viale attend?

Marc Viale attended Marquette University, Saint Joseph's Prep.

What skills is Marc Viale known for?

Marc Viale has skills like Email Marketing, Direct Marketing, E Commerce, Customer Acquisition, Strategy, Online Advertising, Crm, Mobile Marketing, Analytics, Database Marketing, Direct Mail, Marketing.

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