As a seasoned marketing professional with over 30 years of experience in Silicon Valley's fast-paced environment, I relish the opportunity to impact a brand's business and scale its business for success. My career is distinguished by a track record of success in performance marketing, team leadership, and driving substantial company growth.Most recently, my role as Chief Growth Officer at The RealReal was a watershed period where I led marketing, business intelligence, and sales teams to redefine luxury resale, culminating in a successful IPO in 2019. My tenure there, managing teams of up to 500 people and overseeing marketing budgets exceeding $50 million, is a testament to my ability to scale operations efficiently and successfully. Since TRR, I have been advising companies under $100m in revenue and transforming their marketing strategy into a full-funnel strategy.My approach synthesizes data-driven decision-making with creative marketing solutions. By fostering a culture that celebrates achievement and embraces constructive learning from challenges, I motivate and guide teams to exceed objectives and promote sustainable growth. I take great pride in building teams and future marketing leaders.
Listed skills include Email Marketing, Direct Marketing, E Commerce, Customer Acquisition, and 25 others.