Marc Viale work email
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Marc Viale personal email
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As a seasoned marketing professional with over 30 years of experience in Silicon Valley's fast-paced environment, I relish the opportunity to impact a brand's business and scale its business for success. My career is distinguished by a track record of success in performance marketing, team leadership, and driving substantial company growth.Most recently, my role as Chief Growth Officer at The RealReal was a watershed period where I led marketing, business intelligence, and sales teams to redefine luxury resale, culminating in a successful IPO in 2019. My tenure there, managing teams of up to 500 people and overseeing marketing budgets exceeding $50 million, is a testament to my ability to scale operations efficiently and successfully. Since TRR, I have been advising companies under $100m in revenue and transforming their marketing strategy into a full-funnel strategy.My approach synthesizes data-driven decision-making with creative marketing solutions. By fostering a culture that celebrates achievement and embraces constructive learning from challenges, I motivate and guide teams to exceed objectives and promote sustainable growth. I take great pride in building teams and future marketing leaders.
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FounderLab415 Jan 2023 - PresentLAB415 is a growth acceleration company located in the SF Bay area. We were founded in 2023 with the goal of helping pre-IPO companies solve their growth challenges. Our team has over 30 years of experience in the dot-com marketing space and can provide you with a blueprint for sustainable and long-term growth to make your business successful. At LAB415, we understand that success is not a one size fits all proposition - that's why we tailor our solutions precisely to each client. Contact us today to learn more about how we can help you achieve your goals! -
Limited PartnerShakti Mar 2021 - PresentSan Francisco, Ca, Us -
AdvisorCuyana Nov 2020 - PresentSan Francisco, Ca, Us -
Growth AdvisorBella Vita Home Llc Oct 2000 - Present -
Chief Marketing OfficerCarewell Jun 2021 - Sep 2022Remote-First, Us -
Chief Growth OfficerThe Realreal Jan 2020 - May 2021San Francisco, Ca, UsLed Sales, Marketing, & Business Intelligence at TheRealReal. The Luxury Resale leading marketplace -
Svp, MarketingThe Realreal Jan 2018 - Jan 2020San Francisco, Ca, UsLed Marketing & Business Intelligence teams -
Vice President Of Integrated MarketingThe Realreal Aug 2012 - Jan 2020San Francisco, Ca, UsThe RealReal is the online leader in authenticated luxury consignment. We offer the largest marketplace of designer brands such as Chanel and Louis Vuitton, fine watches and jewelry, and fine art. The RealReal has won favor with luxury consignors and buyers as a next-generation consignment site by providing guaranteed authenticity of product and a superior consigning and shopping experience. A full-time staff of authenticators, horologists, licensed gemologists and art curators accept tens of thousands of new products into our warehouse each month. Consignors receive up to 70% of the sale price of their items, and buyers enjoy up to 90% off retail for our luxury goods.You can also download our iPhone app here:https://itunes.apple.com/us/app/the-realreal/id587618103?mt=8 -
Director Of Integrated MarketingLinden Lab Aug 2009 - Aug 2012San Francisco, Ca, UsLed Acquisition, Retention, Community, Localization, and Creative teams at the world's preeminent virtual world marketplace.• Increased new user usage through optimized prospect targeting and flows.• led acquisition and retention efforts by focusing on community content• Launched email system with triggered messaging via data bridge(20% increase in monetization of new users)• Increased SEO efforts x 100%• Lead social media efforts. -
Acquisition & Retention MarketingVia-Direct.Com Jan 2009 - Jul 2009Consulting Firm for Acquisition and Retention Marketing. Blog for direct marketing industry - http://via-direct.net/blog/Clients included Playfirst, WineAccess, Linden Lab
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Senior Director Of Customer AcquisitionTastebook Mar 2008 - Dec 2008Us• Implemented acquisition and retention strategy for TasteBook.com• Implemented a cost effective Direct channel • Partnered with Top Culinary sites • Built Blog Outreach via affiliate program• Implemented CRM email system with triggered messaging• Work closely with Creative Department to achieve acquisition goals• Immediate Impact - using SEO, Partner Marketing and CRM -
Director Of Database MarketingBebe Stores Inc 2005 - 2008* Designed and Implemented bebe customer loyalty program * Led direct marketing strategy for 3 retail divisions plus online.* Deployed marketing automation to keep customers engaged with the brand by using loyalty events.* Implemented Mobile marketing to support direct campaigns* Managed all segmentation, research, and data strategiesThese efforts led to 2x growth in Database contribution to sales & a 10x increase customers with email.
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Crm ManagerKodak Gallery (Formerly Ofoto) 1999 - 2005*Developed Acquisition and Retention Marketing strategy*Drove Ofoto's relationship marketing program that accounted for 45% of Ofoto's revenues and services for over 30mm members.*Setup powerful marketing automation that targeted the Ofoto Customer Lifecycle*Led Email Deliverability team *Led Customer Segmentation Efforts*Business owner/advocate for E.piphany/Yesmail data mart implementation
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Database ManagerCohn & Wells/Euro Rscg 1997 - 1999*Designed and Implemented Prospect/Customer Database for Acquisition efforts *Transition marketing efforts from mass marketing into targeted database marketing *Direct response campaign strategy *Program tracking and measurement*Managed list acquisition process/Project Management for Direct Mail campaigns *Focused on all lead channels-Internet and Conventional - to determine appropriate media mix per client
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Supervisor, Direct Mail Account CoordinationDimac 1993 - 1997Managed Account Coordination for a Direct Mail Production Facility.
Marc Viale Skills
Marc Viale Education Details
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Marquette UniversityHistory -
Saint Joseph'S PrepLatin
Frequently Asked Questions about Marc Viale
What company does Marc Viale work for?
Marc Viale works for Lab415
What is Marc Viale's role at the current company?
Marc Viale's current role is CMO | Advisor | Investor | The RealReal | Second Life.
What is Marc Viale's email address?
Marc Viale's email address is ma****@****eal.com
What is Marc Viale's direct phone number?
Marc Viale's direct phone number is +141527*****
What schools did Marc Viale attend?
Marc Viale attended Marquette University, Saint Joseph's Prep.
What skills is Marc Viale known for?
Marc Viale has skills like Email Marketing, Direct Marketing, E Commerce, Customer Acquisition, Strategy, Online Advertising, Crm, Mobile Marketing, Analytics, Database Marketing, Direct Mail, Marketing.
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