- Marketplace management and development- E-commerce: Marketing, trading, content- Data (AI, Analytics, Data science, machine learning, data activation)- Retail Media

Powering the Kingfisher PLC banners to rollout and develop their marketplaces

- May/22 - Today: Investor at Capboard.io- Aug/21 - Today: Board Member & Advisor - Nominis- Nov/20 - Apr/21: COO (Chief Operating officer) - Jeffapp- Jun/18 - Today: Member of the Investment Committee - Encomenda Smart Capital (VC)- Dec/18 - Today: Board Member & Advisor - Champion Games- 2016 - Today: Investor at Populetic- 2012 - 2014: Advisor - Trip4real (exited to Airbnb)

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Leadership hands-on role in charge of a team of around 500 great members, balancing short and mid-term operation (with constant double-digit and profitable business growth) with long term business diversification preparation. In charge of all Marketplace business & P&L (>1 billion € GMV), group B2B activities, Retail Media, international development, revenue management, Vendor/supplier B2B services creation and Media management and publishing.

Appointed as Group Executive officer, I took the lead over Europe Marketplace business commercial and operational activities implementing transition & Turnaround to ONE EUROPE team % vision from single entity view and client value proposition.o Sales management o Vendor / Merchant monetization and revenue managemento Business development o Online commercial operations & Marketing

Released Rakuten eCommerce and marketplace services into Spanish market leading all the operations and execution across marketing, sales, finance, operations and technology teams with self P&L ownership from green field.o Business strategy and development.o Sales management & business developmento Marketing - client & merchant value proposition / performance.o Logistics and value chain distribution.o Platform integration.o Communication, PR and corporate representation.

Provided guidance, support & mentoring in terms of marketing activities to one of the most exciting companies moving right before it was acquired by Airbnb.Trip4real is global community marketplace that connects travelers seeking authentic, quality experiences with local experts who offer unique activites to do. With Trip4real, tourists can access incredible BTC experiences.

Leaded the marketing team, customer support, revenue, insights and business development of Akamon.o Client acquisition & value propositiono Retention & loyalty strategy (CRM)o Brand strategyo Campaign and promotion dynamics (commercial operations)o Data-science / Machine learning / artificial intelligence

o Ancillary revenue being the owner of all airline optional sales and revenues not related to the air-tickets. (baggage fees, travel services, insurance, strategic alliances, Xselling, ads management...)o Managing all the direct sales P&L, ecommerce channels and technologies (including web revenue, online marketing management through SEM, SEO, Affiliates, meta-engines..., social media platforms and brand reputation, Mobile & Apps technologies development, web usability & content management)o Being responsible of all commercial and cross-functional projects management.

Define and implement the global AVG pricing strategic proposition and lead key international sales and marketing analytical projects to transform the internal decision making processes.o Competitor pricing, tactics and promotions monitoringo Pricing levels modelling to create the best pricing proposition and dynamics in the market.o Create and implement pricing position automatic tools based on basic pricing KPI’so Support internal insights, web marketing and business intelligence teams on creating and using new business performance monitoring systems, analysis and tools.

Plan and develop the European pricing and BI road map.o Ensure the necessary strategic and tactical actions to lead our brand to a leading competitive position across all the European markets (competitors monitoring, yield & revenue management)o Define, build and implement product BI monitoring systems based on online customer and supplier behaviourso Design and creation of business dashboards and BSC models for all travel products performance using different systems (Teradata, Excelsius, Business objects..) and techniques (regression, A/b and multivariate testing, “what if analysis”, elasticity...)o Leading the implementation and logic behind the product rankings and positioning applying multiple statistical equations with the objective to offer the top higher potential converting products.o Design and implement the auto-alerts analytics systems to identify concrete behaviours and business patterns through concrete KPI’s sending personalized data to key users highlighting risks and opportunities (auto-email system)o Leading the internal SWAT team (special weapons and tactics). This team takes care of unusual business challenges and risks that need to be addressed urgently.

I started this position as sales executive and after different internal promotions I took the leadership. Head of air and travel package sales and product managemento Head of air account management (negotiation and contracting with airlines)o In charge of product promotions, site merchandising and contento Implement and develop the yield and revenue management model for travel packages and air products.o Look after and implementing the Spanish product / marketing technical requirements and road map.