Lead brand marketing, paid media, social and publicity strategies across a broad portfolio of touring and Broadway clients. Areas of oversight include:Marketing: Oversee full-funnel sales strategy and campaign implementation for 400+ events per year. Touch all facets of the campaign: development and implementation of creative and brand voice, content creation, paid media and social, ROAS, pricing and inventory and financial settlement.
Publicity: Act as national spokesperson for clients. Create positioning principles, drive earned press and organic social strategy, pitch and facilitate ongoing coverage in national, regional, local and trade publications, coach company and partners on brand voice and presentation. Provide clear and timely response in emergency and crisis PR situations.
Partnerships: Concept, pitch and acquire partnerships for maximum brand exposure, tailoring for national or local scope. Successful executions include The Phantom of the Opera 30th Anniversary light show atop the Empire State Building, #PhantomFashion30 partnership with Council of Fashion Designers of America and Bank of America (supporting Broadway Cares/Equity Fights AIDS), CATS National Tour Instagram influencer program and Pottery Barn Kids/GRINCH in-store series.
Management: Guide full time marketing staff members, plus consultants, freelancers and external partners. Cultivate office culture as a founding senior team member. Oversee office IT services, recruitment and hiring.
Internal Operations: Streamline internal processes by onboarding cloud based technology solutions, communication and project management systems and centralized data sharing. Spearheaded website and logo redesign.

Founding member of BOND Theatrical since the launch of the company, leading all marketing and publicity account management and staff.

Led the sales strategy for ticketed museum exhibitions at Discovery Times Square in New York City and touring properties including DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS! The Musical, Dead Sea Scrolls and The Art of The Brick.Created and executed integrated marketing campaigns including paid/trade advertising, social, digital and email marketing, publicity, promotions, sponsorship, tourism, concierge, group and educational programs. Unified internal stakeholders in seamless program implementation (across operations, service, sales, box office), selling more than 3M tickets annually.Operated annual and exhibit level marketing budgets exceeding $4M based on P&L and projection evaluation. Conducted ongoing analysis of spends including industry research, seasonal trend forecasting, pricing, ticketbuyer data and surveys.

Developed and managed more than $4M in annual single ticket, group sales and subscription marketing budgets in three major markets (Atlanta, Baltimore, Boston) and led media strategy for the Boston resident company of BLUE MAN GROUP. Advised and guided group sales, public relations, sponsorship and promotional strategies of local marketing teams.Managed creation, trafficking and distribution of marketing materials (print, electronic, digital, social) with in-house creative team. Coordinated website updates, SEM and display campaigns, email blasts, etc. with in-house interactive team. Improved internal communication processes regarding customer service, outbound communications and pricing strategies.

Coordinated press coverage and VIP preview event for the launch of exhibit in the market, proposed and managed on site publicity stunts, designed and implemented strategic community partnerships like Yoga Night, Blood Drive, 100 Degree Dollar Day, Ride Your Bike to Bodies to increase attendance and properly position the exhibition in the marketplace.

Designed and implemented marketing plans and PR strategy for season ticket, single and group sales campaigns. Acted as in-house agency, placing and managing more than $700,000 annually in paid advertising/ $250,000 in trade and media sponsorships. Developed aggressive e-tactics by setting email marketing and social media strategy, implemented national loyalty programs to local audiences. Coordinated all local press opportunities including the cultivation of relationships with Spanish-language and Mexican media outlets.

Responsible for meeting and exceeding bulk ticket sales goals, developed corporate group sales programs and community partnerships, employed stellar front line customer service for group sales clients.

Front line customer service and backstage hospitality roles. A must for any career in the entertainment space--understanding the plight of the customer as well as the artist/talent and learning to balance the needs of both!

Contributed to marketing team efforts by copywriting and editing printed materials for summer season programs, websites and eblasts. Professional development rotation included time in programming, education, development, artist management and ticketing departments.