Marc Walkin Email & Phone Number

Boston, MA, US

Truro, England, GB

Babson Park, MA, US

Boston, MA, US

• Co-Founded Turbyne within Advantage Solutions. Turbyne is a first of its kind, vertically integrated B2B SaaS platform designed to simplify retail media.
• Developed Turbyne brand, positioning, messaging and go-to-market strategy and activation.
• Generated awareness with disruptive primary research study yielding hundreds of downloads and notable media coverage
• Co-leading growth, corporate development and fundraising with CEO
• Created and led product marketing strategies and activation.
• Leading ABM, CRM and paid media strategies

St Louis, Missouri, US

Co-Founded Turbyne, a Retail Media SaaS solution. Spun out in 2023.

Boston, MA, US

Board Member/ Strategic Advisor for pioneering mobile vet startup

• Led product repositioning for national, premium pet food brand
• Developed category vision and strategy for leading oral care portfolio company
• Identified global marketing strategy priorities for leading consumer audio brand
• Quantitative and qualitative benchmarking analysis on determinants of success and failure
• Interim creative agency General Manager, owning strategy and P&L
• P&L Management, Brand Strategy, Operations, Innovation and Go-To-Market for DTC startup

Framingham, MA, US

*Role impacted due to COVID*Leading Marketing for Print & Marketing Services, the fastest growing segment within the Staples retail business.

• Leadership team eliminated as a result of M&A related restructuring**Cengage is a leading education and technology company who recently announced a merger with McGraw-Hill. I joined as a key member of the.
• Developed messaging and tactics to broaden the positioning of the corporate Cengage brand
• Drove an extensive discovery process as part of the brand strategy work for the combined company including in-depth qualitative and quantitative research
• Created the first brand led messaging for the groundbreaking Cengage Unlimited subscription service
• Owned the initiative of defining a new corporate vision for the Higher Education business unit, which represents 50% of revenue.

Quincy, MA, US

• Led transformation of Stop&Shop’s brand strategy with the goal of creating an emotional connection with the customer.
• Led robust project to re-position Stop&Shop’s brand identity including segmentation, visual identity, brand architecture and new store format.
• Drove strategy and execution of $70m+ project, piloting new brand and store format. The project included a breakthrough brand launch campaign across high impact consumer touchpoints. The campaign received the highest.
• Led high priority cross functional effort to bring the brand to life in store through development and execution of 20+ store remodel. The new store format outperformed the rest of the chain, drove increased households.

• Developed new brand identity for Popcorners targeting millennials and created marketing system from the ground up through agency/partner selection and brand relaunch strategy to campaign launch. Led brand engagement.
• Transformed the Popcorners brand and product line into a new better-for-you snack brand with an edge, centered around millennials.
• Achieved +18% sales lift among consumers exposed to omnichannel brand launch campaign.
• Increased penetration of millennials by 25% and Gen X by nearly 50% in the six months following the brand relaunch.
• Led extensive, multi-stage consumer insights studies that included A&U, brand concept test and brand shifting analysis
• Developed eCommerce strategy which led to over 100% growth

Amsterdam, NY, US

• Owned end to end strategy of Beech-Nut’s $110m “Classics” business and led efforts to expand the premium “Naturals” line into the WIC (Women, Infant, and Children) program. The WIC initiative involved leading the.
• Drove large executive initiative with the objective to gain WIC eligibility for a premium product line requiring strong and long-term cooperation with the executive team, USDA, state agencies, retailers, sales team.
• Led digital, content and media strategy, including launching a parent blog and driving paid, owned, and earned media which drove strong consumer engagement across channels.
• Created shopper marketing strategy through cutting edge, cost-effective technologies and services targeting the right customer with the right message at the right time.

Marlborough, MA, US

• Led Barbara’s digital brand strategy and development, including website redesign, Facebook content strategy, all paid media and digital partnership outreach
• Collaborated on Barbara’s master brand revision and packaging refresh
• Developed and executed WNA's first shopper marketing program as an exclusive tie-in with The Lego Movie. The program proved to be WNA's largest and most successful promotion to date, from sales lift to digital.
• Led regional campaigns in Denver, CO and Portland, OR, delivering multiple omnichannel tactics centered around the customer journey. Key tactics included TV, Radio, Mobile, Demos, In-Home sampling, POS, Social, Display
• Led extensive agency selection process and managed all digital partnerships.
• Led critical multi-functional team to reformulate and verify entire product line as Non-GMO verified.

Cambridge, MA, US

• Oversaw 1,100+ consulting projects for more than 45 Fortune 500 clients, including Procter & Gamble, Target, UPS, IRS, Harte-Hanks, Best Buy, Merrill Lynch, Johnson & Johnson, US Postal Service, and Conde Nast
• Worked with Procter & Gamble Corporate Marketing Group to create the Forrester Research Inside blog, coordinated a global mobile marketing training program, and developed content for the Digital Network monthly.
• Scoped and managed various assessments of mobile social strategy, multi-channel competitive landscape, and social brand strategy initiatives
• Leveraged knowledge in digital marketing and brand strategy to provide a personalized consulting experience to marketing leaders across industries
• Achieved over 130% of revenue under management sales quota through deep understanding of current challenges and needs
• Created the Executive Advisory Program, the Interactive Learning series, and a quarterly product catalog

Cambridge, MA, US

• Primary contact for companies and their representatives seeking to inform Forrester Research about new products and developments
• Managed the facilitation of more than 100 vendor briefings monthly
• Founded inaugural Vendor Briefing Day featuring over 30 vendors

Mba, Marketing

Bs, Marketing, Management

High School