Co-Founded Turbyne within Advantage Solutions. Turbyne is a first of its kind, vertically integrated B2B SaaS platform designed to simplify retail media.• Developed Turbyne brand, positioning, messaging and go-to-market strategy and activation.• Generated awareness with disruptive primary research study yielding hundreds of downloads and notable media coverage• Co-leading growth, corporate development and fundraising with CEO• Created and led product marketing strategies and activation.• Leading ABM, CRM and paid media strategies

Co-Founded Turbyne, a Retail Media SaaS solution. Spun out in 2023.

Board Member/ Strategic Advisor for pioneering mobile vet startup

• Led product repositioning for national, premium pet food brand• Developed category vision and strategy for leading oral care portfolio company• Identified global marketing strategy priorities for leading consumer audio brand• Quantitative and qualitative benchmarking analysis on determinants of success and failure • Interim creative agency General Manager, owning strategy and P&L • P&L Management, Brand Strategy, Operations, Innovation and Go-To-Market for DTC startup• Strategy, Operations, Marketing, P&L Management for two DTC influencer brands• Product development, market research for food discovery app

*Role impacted due to COVID*Leading Marketing for Print & Marketing Services, the fastest growing segment within the Staples retail business.

**Leadership team eliminated as a result of M&A related restructuring**Cengage is a leading education and technology company who recently announced a merger with McGraw-Hill. I joined as a key member of the Cengage/McGraw-Hill integration team developing the brand strategy for the new, combined company.• Developed messaging and tactics to broaden the positioning of the corporate Cengage brand• Drove an extensive discovery process as part of the brand strategy work for the combined company including in-depth qualitative and quantitative research• Created the first brand led messaging for the groundbreaking Cengage Unlimited subscription service• Owned the initiative of defining a new corporate vision for the Higher Education business unit, which represents 50% of revenue.

Led transformation of Stop&Shop’s brand strategy with the goal of creating an emotional connection with the customer. • Led robust project to re-position Stop&Shop’s brand identity including segmentation, visual identity, brand architecture and new store format.• Drove strategy and execution of $70m+ project, piloting new brand and store format. The project included a breakthrough brand launch campaign across high impact consumer touchpoints. The campaign received the highest IPSOS scores of any S&S campaign in recent history.• Led high priority cross functional effort to bring the brand to life in store through development and execution of 20+ store remodel. The new store format outperformed the rest of the chain, drove increased households, improved NPS scores and stronger brand perception.

Developed new brand identity for Popcorners targeting millennials and created marketing system from the ground up through agency/partner selection and brand relaunch strategy to campaign launch. Led brand engagement strategies to include digital and shopper marketing by collaborating with sales and operations, heading detailed, multi-phase consumer insights studies and managing A&P budget. • Transformed the Popcorners brand and product line into a new better-for-you snack brand with an edge, centered around millennials. • Achieved +18% sales lift among consumers exposed to omnichannel brand launch campaign.• Increased penetration of millennials by 25% and Gen X by nearly 50% in the six months following the brand relaunch.• Led extensive, multi-stage consumer insights studies that included A&U, brand concept test and brand shifting analysis• Developed eCommerce strategy which led to over 100% growth

Owned end to end strategy of Beech-Nut’s $110m “Classics” business and led efforts to expand the premium “Naturals” line into the WIC (Women, Infant, and Children) program. The WIC initiative involved leading the strategy and execution for demand planning, government relations and operations expansion. • Drove large executive initiative with the objective to gain WIC eligibility for a premium product line requiring strong and long-term cooperation with the executive team, USDA, state agencies, retailers, sales team, and operations, which led to $10m CAPEX for capacity expansion, as well as doubling sales and significant distribution gains.• Led digital, content and media strategy, including launching a parent blog and driving paid, owned, and earned media which drove strong consumer engagement across channels.• Created shopper marketing strategy through cutting edge, cost-effective technologies and services targeting the right customer with the right message at the right time.

• Led Barbara’s digital brand strategy and development, including website redesign, Facebook content strategy, all paid media and digital partnership outreach• Collaborated on Barbara’s master brand revision and packaging refresh• Developed and executed WNA's first shopper marketing program as an exclusive tie-in with The Lego Movie. The program proved to be WNA's largest and most successful promotion to date, from sales lift to digital engagement. Key metrics: 80%+ lift in key accounts, nearly doubled Facebook fans, 30k+ entries• Led regional campaigns in Denver, CO and Portland, OR, delivering multiple omnichannel tactics centered around the customer journey. Key tactics included TV, Radio, Mobile, Demos, In-Home sampling, POS, Social, Display• Led extensive agency selection process and managed all digital partnerships.• Led critical multi-functional team to reformulate and verify entire product line as Non-GMO verified.• Developed and execute digital and in-store promotional programs, including an instant win multichannel sweepstakes that generated more than 35,000 unique entries, increased Facebook fans by 100%+, generated notable consumer insights and led to 50%+ sales lift in Natural Channel.

• Oversaw 1,100+ consulting projects for more than 45 Fortune 500 clients, including Procter & Gamble, Target, UPS, IRS, Harte-Hanks, Best Buy, Merrill Lynch, Johnson & Johnson, US Postal Service, and Conde Nast• Worked with Procter & Gamble Corporate Marketing Group to create the Forrester Research Inside blog, coordinated a global mobile marketing training program, and developed content for the Digital Network monthly presentation series• Scoped and managed various assessments of mobile social strategy, multi-channel competitive landscape, and social brand strategy initiatives• Leveraged knowledge in digital marketing and brand strategy to provide a personalized consulting experience to marketing leaders across industries• Achieved over 130% of revenue under management sales quota through deep understanding of current challenges and needs• Created the Executive Advisory Program, the Interactive Learning series, and a quarterly product catalog

• Primary contact for companies and their representatives seeking to inform Forrester Research about new products and developments • Managed the facilitation of more than 100 vendor briefings monthly• Founded inaugural Vendor Briefing Day featuring over 30 vendors