Marc Bacon Email & Phone Number

East Hanover, New Jersey, United States

• Led broad cross-functional team creating of loss of exclusivity plan for $3B product ensuring organizational readiness and senior leadership endorsement
• Independently perform strategic assessments of competitor activities, including market situational analysis, strategic forecasting and articulation of implications

• Led the creation and launch of a new HCP-facing campaign for Entresto, ensuring continued double-digit growth despite multiple new competitive entrants
• Partnered with extended brand team members including other functional areas (Sales, Patient Support, Medical, Legal, Regulatory, Training, Finance and others) building consensus, buy-in and execution of campaign
• Managed multiple agency relationships to ensure consistent campaign execution across multiple channels

• Successfully reversed years of share decline with large scale strategic shift and repositioning of Toujeo, a key growth driver within the Sanofi diabetes portfolio
• Full brand responsibility of P&L through ownership of top line performance, budgets, resource allocation, and shaping executive investor relations commentary

• Launched first head-to-head trial versus chief competitor; Created go-to-market strategy, marketing materials and launch meetings resulting in field implementation within 3 days of data availability. Launch resulted in.
• End-to-end development and roll out of new core visual aid, including market research, creative development, approval and training of sales teams

• Led complex transformational restructure and change management efforts of US Diabetes and Cardiovascular field force resulting in optimized footprint and leadership buy-in of new structure
• Developed three-year strategic roadmap including headcount, team structure, and product promotional effort for 1,500 FTE sales team
• Responsible for oversight of identified national initiatives and operational alignment with alliance partner Regeneron

Bridgewater, NJ

• Led Incentive Compensation program for over 3000 sales professionals by aligning plans to brand strategy, driving appropriate behaviors that drove brand performance and maximized business objectives in a compliant manner
• Chaired IC Governance Committee responsible for defining the field incentive compensation vision, philosophy and guiding principles for Sanofi US. Improved overall governance by implementing exception process and.
• Transformed incentive program to meet the evolving needs of the business during an organizational restructure. Improved spread of incentive performance while adding additional motivation and accountability

East Hanover, NJ

• Provided strategic direction and managed implementation of call plans, goals, incentives, alignments and targeting for multiple sales teams and divisions
• Co-led award winning Incentives Summit which resulted in complete overhaul of the incentive program for General Medicines, improving field motivation and pay-for-performance metrics

Greater New York City Area

• Global Sales Excellence award winner: Top 0.5% sales managers in the world in 2010
• Manager of the Year winner: 2010 and 2011
• Therapeutic areas included: hypertension, diabetes, Alzheimer's disease and osteoporosis

Greater Boston Area

• Successfully executed turnaround strategy resulting in “Grow for Gold” award in 2005
• Management Development Program Graduate

Greater Boston Area

Greater Boston Area

Greater Boston Area

Bs, Exercise Science

Novartis Business Awareness Program: Implementing Strategy At Novartis.

Executive Education

Accelerating Sales Force Performance

Advanced Marketing Capabilities Program