I’m on a mission to help emerging, high-growth businesses create better, more valuable experiences for their customers. Many of my clients are just starting out and are building out their marketing infrastructure or gradually gaining momentum in their direct-to-consumer (D2C) or B2B2C distribution, acquisition, and monetization strategies. I aim to serve these customer-centric businesses as a reliable advisor, a catalyst for growth, and a hands-on problem-solver, as we work together to develop the roadmap, the relationships, and the confidence to act boldly and strategically where it matters most.With a background in eCommerce and consumer packaged goods, along with an expertise in the insurtech and fintech sectors, I have enjoyed leading transformational marketing initiatives for companies of all sizes—from well-known national brands to local startups. In addition to my advisory work through Strategic Options, I am a subject matter expert, providing VC and PE investors with D2C distribution insights for the insurance industry’s Life, P&C, and Medicare product categories. I also serve as a mentor for accelerator programs such as Techstars, Plug and Play, and Global Insurance Accelerator. As co-founder of InsurTech Denver, I am an active contributor and organizer within the local Colorado insurtech community. I have also been featured as a speaker at marketing and insurance industry events nationwide, including LeadsCon, Insurtech Connect, and Lead Generation World.Skills: Strategic Marketing; Brand Positioning; Customer Segmentation Strategy; New Product Commercialization; Market Research; Big Data capture/analytics; Customer Acquisition and Monetization; Digital Marketing; Performance Marketing Channel Management (search engine marketing, social, mobile, video, SEO, programmatic display, content marketing, affiliate/partner campaigns, email, nurture, and automation programs.) DRTV, radio.