Marc Whitt Email & Phone Number

Lexington, Ky, Us

Lexington, Ky, Us

As a member of the senior leadership team at the University of Kentucky Office of Public Relations and Strategic Communications, my role is to strategically communicate and foster relationships with media organizations locally, nationally and internationally. This involves direct engagement with editors, reporters, news directors, and other key stakeholders to ensure effective communication of the university's initiatives and accomplishments. Additionally, I actively seek out partnerships with nonprofit associations, community organizations, and media outlets to further the university's mission and goals.I also contribute to community relations efforts by enhancing awareness of the University of Kentucky across the Commonwealth. By fostering relationships with Kentucky cities and counties, I aim to strengthen the university's ties with the communities it serves as the state's flagship institution.In addition to my core responsibilities, I actively participate in various committees and initiatives to contribute to the university's growth and development. This includes involvement as a member of the Department of Integrated Strategic Communication Chair Search Committee, the inaugural UK Engagement Academy, contribution to career readiness initiatives within the College of Communication & Information, engagement with diversity, equity, and inclusion efforts through the UK DEI Community Advisory Group, and participation in strategic planning activities within the College of Communication & Information.Through my multifaceted role and active involvement in committees and initiatives, I am committed to advancing the University of Kentucky's mission and fostering positive relationships within the community and beyond.

Lexington, Ky, Us

With over 30 years of experience teaching public relations courses, I bring a wealth of knowledge and expertise to my role as an instructor at the University of Kentucky. Currently, I teach "Event Planning," a course focused on guiding students through the intricacies of planning and executing successful events. This includes topics such as research, attracting sponsors, utilizing integrated strategic communication for publicity, and evaluating event effectiveness. Students gain practical experience by working with real clients, including organizations such as Downtown Lexington Partnership, Lexington Philharmonic, and Lexington Legends Professional Baseball.In addition to "Event Planning," I also teach a course I designed titled "Issues, Trends & Professional Development in Public Relations." This immersive course delves into current issues and trends within the PR field, fostering active engagement and collaboration among students and industry professionals through round-table discussions.Through these courses, I am dedicated to providing students with the skills, knowledge, and real-world experiences necessary to excel in the field of public relations. By incorporating practical applications and fostering collaboration, I aim to prepare the next generation of PR professionals for success in their careers.

Lexington, Ky, Us

As a key member of the University of Kentucky Office of Philanthropy team, I spearheaded the communications function, overseeing a talented staff comprising a senior writer and two graphic designers. In this role, I collaborated closely with college and unit major gift and communications officers, as well as the UK Office of Public Relations, in preparation for the university's landmark $2.1 billion campaign, Kentucky Can.My responsibilities included managing all aspects of communication related to philanthropic initiatives, ensuring alignment with campaign objectives and messaging strategies. By leveraging my expertise in communication strategy and team leadership, I played a pivotal role in advancing the university's fundraising efforts and cultivating relationships with donors.In addition to my core responsibilities, I actively contributed to various committees, including the UK Campaign Leadership Team and the UK Brand Council, where I provided strategic insights and guidance to support the university's overarching goals. I also served on the UK Alumni Affairs Council and the UK College Communicators, furthering engagement and collaboration across campus.Furthermore, I had the privilege of serving on the James C. Bowling Scholarship Selection Committee in both 2017 and 2018, contributing to the recognition and support of exceptional students within the university community.Through my multifaceted role and active involvement in committees, I demonstrated a strong commitment to advancing the University of Kentucky's philanthropic mission and fostering a culture of excellence and collaboration across campus.

Richmond, Ky, Us

Teaching "Public Relations in the Performing Arts" (a course I developed because of the new EKU Center for the Arts) and "Public Speaking" provided me with the opportunity to share my expertise and passion for communication with students in a dynamic and engaging manner.In "Public Relations in the Performing Arts," I had the privilege of exploring the unique intersection of public relations and the performing arts industry. Through this course, students gained insight into the specific challenges and opportunities faced by organizations and individuals within the performing arts realm. We delved into topics such as event promotion, audience engagement strategies, media relations for performances, crisis communication in the arts, and leveraging digital platforms for artistic promotion. By immersing students in real-world case studies and hands-on projects, I fostered a deep understanding of how effective public relations practices can enhance the visibility, reputation, and success of performing arts ventures.In "Public Speaking," I had the pleasure of helping students develop essential communication skills that are fundamental to success in both professional and personal contexts. This course focused on cultivating effective verbal and nonverbal communication techniques, structuring compelling speeches, managing stage fright, and engaging diverse audiences. Through interactive exercises, speech presentations, and constructive feedback sessions, I empowered students to become confident and articulate speakers.Teaching these courses allowed me to not only impart knowledge and skills but also inspire a new generation of communicators to excel in their chosen fields. By fostering critical thinking, creativity, and effective communication abilities, I equipped students with the tools they need to succeed in the dynamic and competitive landscape of public relations and public speaking.

Richmond, Ky, Us

During my tenure as Chief Communications Officer and Spokesperson at Eastern Kentucky University, I led transformative initiatives that shaped the university's communication strategies and reputation management efforts. One notable achievement was developing an award-winning program recognized by CASE District III and Admissions Marketing Report in my first year. I oversaw crisis and reputation management, effectively navigating sensitive issues. Additionally, I led the development of policies and procedures for university communication channels, including converting print publications to electronic formats and establishing EKU’s first daily electronic internal bulletin.Under my leadership, EKU achieved record state and national news placements for 12 consecutive years, with media values reaching $4 million in FY 2012-13, including a morning-long campus broadcast with ABC’s Good Morning America, reaching 5 million viewers. I developed EKU’s Visual Identity Guide and pioneered social media initiatives, including launching EKU’s first Twitter account. I secured branding presence at Blue Grass Airport in Lexington and organized national media tours for the President in New York City and Washington.Beyond external communications, I initiated strategic partnerships and community engagement efforts, such as EKU's membership in the International Town & Gown Association and hosting the President’s Community Leadership Breakfast Meetings and Southern Growth Policies Board Annual Community Forums. I collaborated with the White House Advance Team for U.S. First Lady Michelle Obama’s commencement appearance at EKU in May 2013, and was assigned to manage the White House Press Corps for that event.

Richmond, Ky, Us

As the creator and instructor of "Public Relations in the Performing Arts" (PUB 415S), I developed a comprehensive curriculum that merges theoretical concepts with hands-on experience in the performing arts industry. This course allows students to apply PR principles to real-world scenarios within the performing arts sector, covering topics such as event promotion, audience engagement, media relations, crisis communication, and strategic planning tailored to the unique needs of this industry.In addition to "Public Relations in the Performing Arts," I also teach "PR Special Events Planning and Management" (PUB 385) and "Public Relations Principles" (PUB 375). In "PR Special Events Planning and Management," students learn to plan, execute, and evaluate special events within a PR strategy, gaining practical skills through hands-on projects and case studies. This course prepares students to manage a variety of events, from corporate galas to nonprofit fundraisers.In "Public Relations Principles," students are introduced to fundamental PR concepts, theories, and practices, including the history of PR, communication in organizational management, ethics, and tactics for crafting persuasive messages. This foundational course provides students with a solid understanding of PR principles, setting the stage for further study and professional growth in the field.Overall, my goal is to provide students with a dynamic learning experience that not only equips them with practical skills and knowledge but also instills in them the values of thoughtfulness, ethics, and effectiveness in communication for their future careers.

Campbellsville, Ky, Us

As Campbellsville University’s Chief PR and Marketing Officer and University Spokesperson, I managed a team of five professionals and 10 Communications students, overseeing a multifaceted program encompassing Marketing Communications, Public Relations, Media Relations, Public Information, and Broadcast Television (including low-power television W04BP-TV4 and cable network affiliate FamilyNet). Responsibilities included institutional branding, external publications, website design and content management, special events planning, direct mail campaigns, media relations, and community relations. Coordinated office goals to support student recruitment, retention, and donor engagement through integrated marketing strategies. Additionally, served on the University’s Administrative Council.

Campbellsville, Ky, Us

Campbellsville, Ky, Us

During my tenure as the University’s Chief Development and Marketing Officer, I supervised multiple departments, including Development, Alumni and Parent Relations, Public Relations and Marketing, Annual Giving, Broadcast Services, Planned Giving, and The American Civil War Institute. Through strategic marketing initiatives, I contributed to the University's remarkable 150% student enrollment growth over eight years.I spearheaded the establishment of the University’s first advancement annual goals and objectives and made history by hiring the institution’s first female Development Director. Additionally, I oversaw the cultivation and solicitation of annual and major gifts, directing the overall communication and marketing program. As a member of the Executive Committee of the University’s Board of Advisors, I served as the campaign point person for PARTNERSHIP 2000, a collaborative effort involving the Kentucky Baptist Convention’s three senior liberal arts colleges. Under my leadership, the University achieved record numbers of donors and experienced four consecutive years of increased donor support, culminating in a record giving year in 1999-2000, raising $4.2 million in cash and in-kind gifts, alongside an additional $1.7 million in deferred giving. I authored the Office of Advancement’s “Standards and Practices Manual,” outlining policies and procedures for donor support, stewardship of gifts, and staff responsibilities. Additionally, I initiated the formation of the University’s first-ever Board of Alumni and Parents Council, fostering volunteer engagement and support. Furthermore, I organized campus-based special events such as Family Weekend and the Senior Class Ring Ceremony. In a strategic capacity, I assisted in policy-making related to Development and Public Relations and represented the University at annual KBC and Southern Baptist Convention meetings. Notably, I chaired the Presidential Inauguration Committee for Dr. Michael V. Carter.

Campbellsville, Ky, Us

Campbellsville, Ky, Us

As the head of the public relations program, I managed news, marketing, publications, broadcast services, and sports information. I oversaw a team of three staff members, 10 student news writers and photographers, and two communication interns. Within a year, I developed a CASE award-winning program. I also took on the role of editor and creator of the College’s inaugural magazine for alumni and friends, "Campbellsvillian." Additionally, I was responsible for crafting the College’s first Crisis Communications Plan, which became an integral part of the College’s Administrative Policies and Procedures Manual. I supervised the development of the College’s initial institutional identity program and concurrently served as the Sports Information Director.

Facilitated a groundbreaking one-year marketing communications program in collaboration with Campbellsville University, funded by ACA (Appalachian College Association). Spearheaded initiatives aimed at enhancing the visibility and reputation of member institutions across a five-state region encompassing Kentucky, Virginia, North Carolina, West Virginia, and Tennessee. Directed comprehensive public relations and marketing training sessions for chief PR and marketing officers, offering strategic consulting services to institutions and their executive leadership.

Georgetown, Ky, Us

Led the development and execution of a comprehensive public relations and marketing program, with a focus on news dissemination, marketing strategies, publications, and sports information. Managed a dedicated team comprising three staff members, two communication interns, and two work-study students, fostering a collaborative and dynamic work environment. Achieved notable success by crafting a National CASE award-winning program within a rapid timeframe of less than two years. Orchestrated the national television broadcast of the prestigious 1991 NAIA Football Championship Game, while also overseeing media relations initiatives. Pioneered the establishment of the Mid-South Conference Sports Information Directors Association, assuming the role of Chair within the association. Acted as a prominent representative of the College at the annual Kentucky Baptist Convention, reinforcing institutional ties and fostering community engagement. Recognized for outstanding achievements with two consecutive CASE Recognition Program Silver Medals, acknowledging significant contributions to Total Institutional Program Improvement.

Louisville, Ky, Us

Served as one of three senior management directors (Communications, Tourism, Convention Sales); Responsible for promoting the Greater Louisville’s tourism and convention industries before state, regional, national and international, media and convention marketing agencies; Managed the Bureau’s publications, convention advertisements, public information and media relations; Editor of a weekly convention and tourism newsletter; Represented Bureau at official City functions as determined

Williamsburg, Ky, Us

Responsible for developing a church relations program; Responsible for student recruiting at Southern Baptist churches across Kentucky, West Virginia and Ohio; Assisted with the 100-member Church Relations Advisory Board; Traveled 280-plus days a year; Oversaw the production of admissions marketing publications; Represented the College at the annual Kentucky Baptist Convention, West Virginia Convention of Southern Baptists, the Ohio Baptist Convention and the Southern Baptist Convention; Publicly addressed more than 100 church-related groups each year ranging from annual Baptist association meetings to church services

Master Of Arts, Sociology

Bachelor Of Arts, Speech Communication & Human Relations