Marcy Bair Email & Phone Number

Ephrata, Pa, Us

Developed inbound marketing content strategy for SEO and showcased the company as the leader in the industry.Working with subject matter experts, created educational and relevant content in videos, blogs, landing pages, social media, email campaigns, and print.Created and executed all email marketing campaigns.

Mountville, Pa.

• Created a customer success program, which included merchant email campaign journeys, social media and blog articles, and merchant support help center, all with a strategic focus on growing strong customer engagement effectively increasing campaign open rates to 64%.• Improved client retention rates – directly impacting the client onboarding process and maintenance programs resulting in increased client engagement with the program.• Launched several third-party partnerships, initiating the onboarding of their technology - conducting remote software installation, providing support, and troubleshooting issues and serving as the voice of the customer to provide feedback directly to product management and development.• Developed training programs and tools for internal operations and clients, with focus on streamlining team member and client knowledge-base and understanding of best-practice usage.• Oversaw team KPIs, developed a process for capturing all facets of business data, analyzing operational statistics to identify areas for improvement – directly leading to the process improvement of new internal client coaching.

• Launched mobile app and email marketing division, which quickly grew to a team of 25+ onboarding and maintenance account managers. • Demonstrated excellent customer-facing and communication skills as well as a deep passion for helping customers be successful in adopting Total Loyalty services.• Trained customers on programs, conducting remote training and provided best practices on how to most effectively work with their program. • Coordinated with the art department to create digital and printed designs for marketing in-store and on social media.• Mentored new account managers - providing coaching feedback on how to engage customers, communication and retention of merchants, and created talk tracks, a workflow process for operations, and a training handbook for onboarding account managers.• Established procedures and documentation for client onboarding with a focus on customer’s adaptation of the program, resulting in increased onboard accuracy and completion time, and a high level of client satisfaction.

• Designed websites, animated graphics, social media graphics, promotional email creative and banner ads.• Collaborated with clients to create visually appealing, content-rich websites optimized for maximum visibility.